{"id":2273422,"date":"2026-02-09T03:11:04","date_gmt":"2026-02-09T03:11:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2273422"},"modified":"2026-02-09T03:11:04","modified_gmt":"2026-02-09T03:11:04","slug":"jason-alexander-told-us-how-dunkin-pulled-off-its-90s-charged-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/jason-alexander-told-us-how-dunkin-pulled-off-its-90s-charged-super-bowl-commercial\/","title":{"rendered":"Jason Alexander Told Us How Dunkin&#8217; Pulled Off Its &#8217;90s-Charged Super Bowl Commercial"},"content":{"rendered":"<p><\/p>\n<div data-journey-body=\"standard-article\">\n<p data-journey-content=\"true\" data-node-id=\"0\" class=\"body-dropcap css-1sphjjy emevuu60\">During the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.esquire.com\/entertainment\/tv\/g70160497\/best-super-bowl-commercials-2026\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.esquire.com\/entertainment\/tv\/g70160497\/best-super-bowl-commercials-2026\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Super Bowl\" data-node-id=\"0.1\" class=\"body-link css-jpo0au emevuu60\">Super Bowl<\/a>, Dunkin&#8217; and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.esquire.com\/entertainment\/movies\/a39588866\/ben-affleck-best-movies\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.esquire.com\/entertainment\/movies\/a39588866\/ben-affleck-best-movies\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Ben Affleck\" data-node-id=\"0.3\" class=\"body-link css-jpo0au emevuu60\">Ben Affleck<\/a> threw audiences back to the 1990s to witness the greatest sitcom cast that never was. In &#8220;Good Will Dunkin&#8217;,&#8221; TV icons Jennifer Aniston, Matt LeBlanc, Jaleel White, Alfonso Ribeiro, Jasmine Guy, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.esquire.com\/entertainment\/interviews\/a37191\/ted-danson-profile-0915\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.esquire.com\/entertainment\/interviews\/a37191\/ted-danson-profile-0915\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Ted Danson\" data-node-id=\"0.5\" class=\"body-link css-jpo0au emevuu60\">Ted Danson<\/a>, and Jason Alexander\u2014and Tom Brady, for some reason\u2014all unite to play out a far different version of the 1997 classic <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.esquire.com\/entertainment\/movies\/g68075883\/classic-fall-movies-2025\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.esquire.com\/entertainment\/movies\/g68075883\/classic-fall-movies-2025\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Good Will Hunting\" data-node-id=\"0.7\" class=\"body-link css-jpo0au emevuu60\"><em data-node-id=\"0.7.0\">Good Will Hunting<\/em><\/a>. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\">&#8220;Good Will Dunkin'&#8221; was one of the better ads of the night, with Affleck&#8217;s amusing Avengers-esque assembly of television stars targeting nostalgic millennials. In a conversation with Esquire, Alexander\u2014who famously played <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/tomhoy.substack.com\/p\/costanzacore\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/tomhoy.substack.com\/p\/costanzacore\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"drip king George Constanza\" data-node-id=\"1.1\" class=\"body-link css-jpo0au emevuu60\">drip king George Constanza<\/a> on <em data-node-id=\"1.3\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.esquire.com\/entertainment\/tv\/a32004788\/ed-helms-seinfeld-coronavirus-culture-comfort-watch\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.esquire.com\/entertainment\/tv\/a32004788\/ed-helms-seinfeld-coronavirus-culture-comfort-watch\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Seinfeld\" data-node-id=\"1.3.0\" class=\"body-link css-jpo0au emevuu60\">Seinfeld<\/a>\u2014<\/em>says the ad was &#8220;great fun,&#8221; with the added element of an on-screen de-aging process that intrigued him. &#8220;It was pitched [to me] exactly like what you see, as if <em data-node-id=\"1.5\">Good Will Hunting<\/em> had started as a bad pilot,&#8221; Alexander says. &#8220;It is the found pilot, and we&#8217;re gonna de-age you. That was the pitch.&#8221;<\/p>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">A culmination of teasers that included <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=7enIUTay7W0\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.youtube.com\/watch?v=7enIUTay7W0\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"another ad\" data-node-id=\"2.1\" class=\"body-link css-jpo0au emevuu60\">another ad<\/a> during the Grammys, Affleck introduces an unearthed TV pilot on an old VHS. In <em data-node-id=\"2.3\">Good Will Dunkin&#8217;<\/em>, he &#8220;stars&#8221; as Will Dunkin, a genius with a hilarious &#8217;90s Matt Damon wig stuck at a Dunkin&#8217; Donuts in Boston. (Where else?) His pals, played by the great sitcom stars, all deliver riffs on <em data-node-id=\"2.5\">Good Will Hunting<\/em> and other &#8217;90s TV memes (&#8220;We were on a break,&#8221; etc.) before Jennifer Aniston shows up with her new man, Tom Brady. An underrated aspect of the ad is that Dunkin&#8217; temporarily returns to its old name Dunkin&#8217; Donuts, faithfully replicating a time before the chain rebranded in 2019. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">The sitcom legends in the spot all have combined credits that include <em data-node-id=\"3.1\">Friends<\/em>, <em data-node-id=\"3.3\">Cheers<\/em>, <em data-node-id=\"3.5\">Fresh Prince of Bel-Air<\/em>, <em data-node-id=\"3.7\">A Different World<\/em>, and <em data-node-id=\"3.9\">Family Matters<\/em>. Alexander recalls &#8220;an assumed collegiate feeling&#8221; on the set, given their shared experiences as stars of a bygone era. Never mind that none of them have actually worked together before. &#8220;It was as if we all knew the drill and had done it before, when in fact we had not.&#8221;<\/p>\n<section data-embed=\"recirculation\" data-lazy-id=\"P0-15\" data-node-id=\"4\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-6wxqfj emevuu60\">&#8220;It was comfortable,&#8221; Alexander adds. &#8220;The minute we got together, there was that familiarity. I wondered [going in], &#8216;Is there a pecking order? Is it going to be weird?&#8217; Not at all. It&#8217;s like the Little Rascals showed up. I kind of clocked that shared experiences, even though [they&#8217;re] not the same experiences, can be bonding.&#8221;<\/p>\n<p data-journey-content=\"true\" data-node-id=\"6\" class=\"css-6wxqfj emevuu60\">The de-aging process was less technical than it might look. The <em data-node-id=\"6.1\">Seinfeld<\/em> star <em data-node-id=\"6.3\"\/>says he wasn&#8217;t scanned by &#8220;a thousand cameras.&#8221; Instead, it was a combination of old-fashioned hair and makeup with a touch of CGI. &#8220;They added hair pieces that resemble, I&#8217;ll laughably say, my hairline in the &#8217;90s. It was close [enough], and I figured they&#8217;ll nail it when they CGI it. That was never my hair. But I look younger. God bless them, they got me back to my thirties.&#8221;<\/p>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">While Affleck and his go-to coffee chain affectionately parody television that have all but vanished on streaming, Jason Alexander thinks there&#8217;s something deeper at play. For him, sitcoms were the last times &#8220;we we&#8217;re watching the same things at the same time.&#8221; <\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">&#8220;Once we tripped into the 21st century, our viewing habits began to splinter. None of us were experiencing the same thing. I know people who love <em data-node-id=\"8.1\">Breaking Bad<\/em> who saw it five years after it left the air. They missed the period everyone was talking about it. This &#8217;90s thing, there&#8217;s enough people who carry that with them that there&#8217;s a nostalgia for that. Wasn&#8217;t it just cool when we were hanging out together watching the same stuff?<em data-node-id=\"8.3\">&#8220;<\/em><\/p>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">It helps that shows like <em data-node-id=\"9.1\">Seinfeld<\/em> still hold up. &#8220;They&#8217;re still good. They&#8217;re still funny,&#8221; Alexander says. &#8220;The humor hasn&#8217;t diminished with time. They change eventually, but right now they&#8217;re rock solid. Why these shows continue to resonate, I wish I knew. I guess people are still recognizing themselves. The humor is still tickling them.&#8221;<em data-node-id=\"9.3\"\/> <\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.esquire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Super Bowl, Dunkin&#8217; and Ben Affleck threw audiences back to the 1990s to witness the greatest sitcom cast that never was. In &#8220;Good Will Dunkin&#8217;,&#8221; TV icons Jennifer Aniston, Matt LeBlanc, Jaleel White, Alfonso Ribeiro, Jasmine Guy, Ted Danson, and Jason Alexander\u2014and Tom Brady, for some reason\u2014all unite to play out a far [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2273423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[274717,440064,285977,285684,440063,440065],"class_list":["post-2273422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-content-type-news","tag-contentid-9043d244-4286-4603-a647-859dea21c73d","tag-displaytype-standard-article","tag-locale-us","tag-shorttitle-jason-alexander-on-his-dunkin-super-bowl-ad","tag-subsection-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Jason-Alexander-Told-Us-How-Dunkin-Pulled-Off-Its-90s-Charged.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2273422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2273422"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2273422\/revisions"}],"predecessor-version":[{"id":2273424,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2273422\/revisions\/2273424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2273423"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2273422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2273422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2273422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}