<\/p>\n
Puerto Rican pride, a real wedding, and a message of love over hate. Bad Bunny’s joyful Super Bowl Halftime show had it all.<\/p>\n
The artist promised to make the world dance<\/a> during the Apple Music-sponsored performance, and he delivered, with guest appearances from stars including Lady Gaga, Ricky Martin, Cardi B, Pedro Pascal, and Jessica Alba.<\/p>\n Big Game halftime brand integrations stunts took off after Rihanna promoted her Fenty Beauty brand on stage during her Super Bowl 57 performance<\/a>. According to brand performance company Launchmetrics, that stunt helped garner $5.6 million<\/a> in earned media in the first 12 hours for Fenty Beauty, and $2.6 million for her clothing brand, Savage x Fenty.<\/p>\n Brands also wanted a slice of the action this year. Here’s a rundown of the ones that joined Benito on stage.<\/p>\n Let’s start with the feet. During his performance, Bad Bunny debuted a new colorway of his first signature Adidas sneaker, donning an all-white pair of Bad Bunny x Adidas BadBo 1.0.<\/p>\n He’s been debuting different editions all February, wearing the brown and white pair post-Grammys, and sporting a black and white version during his pre-Super Bowl press conference.<\/p>\n Bad Bunny has been an Adidas ambassador since 2021.<\/p>\n The star wore a custom outfit from Spanish fashion brand Zara for his big moment. The head-to-toe cream look was styled by the artists’ frequent collaborators Storm Pablo and Marvin Douglas Linares.\u00a0<\/p>\n The outfit included a collared shirt and tie, football-esque jersey, and chinos. He switched out the jacket for a blazer mid-show. Per Vogue, the top was adorned with his surname, Ocasio, and the number 64, which fans are speculating is an ode to his Mother’s birth year.<\/p>\n Designers were most likely clamoring to dress the DTMF singer, who made fashion at this year’s Grammys by wearing the first-ever custom menswear look from Schiaparelli on the red carpet.<\/p>\n So his choice to wear Zara while performing to an audience of 140 million marks a curtain call moment for the fast-fashion business.<\/p>\n Bad Bunny, no stranger to luxe watches<\/a>, did opt for a more high-end accessory for his Super Bowl performance.<\/p>\n On his wrist was an 18k gold Audemars Piguet Royal Selfwinding 37mm timepiece, which currently retails for around $75,700.<\/strong><\/p>\nAdidas<\/strong><\/h4>\n
Zara\u00a0<\/strong><\/h4>\n
Audemars Piguet<\/strong><\/h4>\n