{"id":2276267,"date":"2026-02-10T19:55:05","date_gmt":"2026-02-10T19:55:05","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2276267"},"modified":"2026-02-10T19:55:05","modified_gmt":"2026-02-10T19:55:05","slug":"mrbeast-brad-pitt-and-bad-bunny-win-big-in-edos-latest-super-bowl-celebrity-engagement-report","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/mrbeast-brad-pitt-and-bad-bunny-win-big-in-edos-latest-super-bowl-celebrity-engagement-report\/","title":{"rendered":"MrBeast, Brad Pitt, and Bad Bunny Win Big in EDO\u2019s Latest Super Bowl Celebrity Engagement Report"},"content":{"rendered":"

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NEW YORK–(BUSINESS WIRE<\/a>)–<\/span>EDO<\/a>, the TV outcomes company, released its Super Bowl LX Celebrity Engagement <\/a>Ranker<\/a> for 2026<\/a> \u2014 ranking the most engaging celebrities in Super Bowl LX ads, using real-time consumer behavior to determine which appearances drove the strongest surge in brand engagement online. EDO\u2019s proprietary methodology measures the immediate lift in search activity for each celebrity tied to a Big Game brand campaign.<\/p>\n

\n\u201cThe Super Bowl is still the most expensive 30 seconds in advertising \u2014 and not every celebrity can carry that weight,\u201d said Kevin Krim, President & CEO of EDO. \u201cOur data shows that celebrity impact is driven by more than just fame. It\u2019s about the right face, in the right story, at the right moment. When that alignment clicks, we see consumer engagement explode.\u201d<\/p>\n

\nEDO\u2019s Celebrity Ranker<\/a> focused on the impact of talent in national ads during the game and pre-kick coverage, and a separate outcomes analysis shows that Bad Bunny\u2019s Super Bowl LX halftime performance delivered powerful engagement. Bad Bunny\u2019s performance generated incremental engagement on par with top halftime moments of the past measured Super Bowls \u2014 trailing only Rihanna and Usher. Beyond halftime, a wide range of stars drove standout engagement, from Hollywood mainstays like Brad Pitt to YouTube-native creators like MrBeast, whose appearance for Salesforce and Slack topped EDO\u2019s charts.<\/p>\n

\nTOP-PERFORMING SUPER BOWL LX CELEBRITIES \u2014 2026<\/b><\/p>\n

    \n
  1. \nMrBeast<\/b> in Slack\u2019s Vault<\/a> :30 \u2014 37.3X as much engagement as the median Super Bowl LX ad<\/p>\n<\/li>\n
  2. \nBrad Pitt <\/b>in <\/b>Netflix\u2019s Untitled Film (at ad airing)<\/a> :60 \u2014 14.1X as much engagement<\/p>\n<\/li>\n
  3. \nChris Hemsworth <\/b>in <\/b>Amazon\u2019s Chris Hemsworth<\/a> Thinks Alexa+ Is Scary Good :60 \u2014 13.3X as much engagement<\/p>\n<\/li>\n
  4. \nSabrina Carpenter <\/b>in <\/b>Pringles\u2019 Pringleleo<\/a> :30 \u2014 9.3X as much engagement<\/p>\n<\/li>\n
  5. \nThe Backstreet Boys <\/b>in <\/b>T-Mobile\u2019s Tell Me Why<\/a> (T-Mobile’s Version) :60 \u2014 8.6X as much engagement<\/p>\n<\/li>\n
  6. \nSerena Williams <\/b>in <\/b>Ro\u2019s (Weight Control), Healthier<\/a> On Ro :30 \u2014 7.7X as much engagement<\/p>\n<\/li>\n
  7. \nMike Tyson <\/b>in <\/b>MAHA Council\u2019s Eat Real Food<\/a> :30 \u2014 7.5X as much engagement<\/p>\n<\/li>\n
  8. \nMatthew McConaughey<\/b> in <\/b>Uber Eats\u2019 Hungry for the Truth<\/a> :60 \u2014 5.7X as much engagement<\/p>\n<\/li>\n
  9. \nGuy Fieri <\/b>in <\/b>Bosch\u2019s Just A Guy<\/a> :30 \u2014 4.9X as much engagement<\/p>\n<\/li>\n
  10. \nLady Gaga<\/b> in Pokemon\u2019s What\u2019s Your Favorite?<\/a> – #Pokemon30 :60 \u2014 4.8X as much engagement<\/p>\n<\/li>\n<\/ol>\n

    \nKEY TRENDS IN SUPER BOWL LX CELEBRITY ADVERTISING<\/b><\/p>\n

    \nStrong Celebrities Drive Strong Brands \u2014 When the Fit Is Right<\/b><\/p>\n

    \nThe most effective celebrity appearances at Super Bowl LX didn\u2019t just generate buzz \u2014 they delivered measurable brand outcomes. Celebrities who drove outsized engagement around their own names also elevated their brand partners well beyond the Big Game norm. MrBeast\u2019s campaign for Slack and Salesforce generated 2.7x more engagement than the average Super Bowl LX ad, while Brad Pitt\u2019s appearance for a then-unnamed Netflix film teaser and The Backstreet Boys\u2019 spot for T-Mobile ranked among the most engaging celebrity-driven campaigns of the night.<\/p>\n

    \nMusicians Converted Cultural Relevance Into Action<\/b><\/p>\n

    \nSingers and musicians were among the strongest-performing celebrities in Super Bowl LX ads, translating cultural heat directly into consumer search behavior. Sabrina Carpenter ranked fourth overall, driving 9.3x the engagement of the median Super Bowl LX celebrity in her debut for Pringles. She wasn\u2019t alone: The Backstreet Boys (8.6x), Lady Gaga (4.8x), Hailee Steinfeld (2.8x), Machine Gun Kelly (2.7x), and Benson Boone (2.0x) all generated engagement well above the Super Bowl celebrity benchmark, reinforcing how music stars with active fan bases can quickly convert recognition into online exploration.<\/p>\n

    \nNon-Traditional Creative Fueled Curiosity \u2014 and Searches<\/b><\/p>\n

    \nSome of the biggest celebrity-driven wins came from ads that resisted over-explaining. MrBeast\u2019s top-ranked performance centered on an unconventional, multi-platform scavenger hunt, while Brad Pitt\u2019s Netflix trailer intentionally omitted the film\u2019s title \u2014 prompting viewers nationwide to search \u201cnew Brad Pitt movie\u201d in real time.<\/p>\n

    \n\u201cAs TV evolves, the Super Bowl remains a cultural constant \u2014 and a proving ground for brands betting big on celebrity talent,\u201d Krim continued. \u201cWhat sets the winners apart is authenticity and a logical fit between a captivating celebrity and a brand that matches their persona.\u201d<\/p>\n

    \nFind EDO\u2019s complete ranking of Super Bowl LX ad celebrities at EDO.com\/sb-celeb<\/a> and the most engaging ads of the night at EDO.com\/SuperBowl<\/a>.<\/p>\n

    \nHow EDO ranks celebrities featured in Super Bowl LX ads<\/b><\/p>\n

    \nEDO has scored every celebrity who appeared in a Big Game ad based on incremental online activity for the celebrity immediately following the associated brand\u2019s ad airing. Each Super Bowl celebrity is indexed to the median-performing celebrity, such that the median-performing celebrity is scored at 100. Data in this release is preliminary and subject to slight adjustments based on EDO\u2019s final Super Bowl analysis.<\/p>\n

    \nAbout EDO<\/b><\/p>\n

    \nEDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression \u2014 across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results \u2014 with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO\u2019s TV intelligence to know what works.<\/p>\n<\/div>\n<\/div>\n

    \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

    \u2018 Some details of this article were extracted from the following source www.businesswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    NEW YORK–(BUSINESS WIRE)–EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 \u2014 ranking the most engaging celebrities in Super Bowl LX ads, using real-time consumer behavior to determine which appearances drove the strongest surge in brand engagement online. EDO\u2019s proprietary methodology measures the immediate lift in search activity for […]<\/p>\n","protected":false},"author":2,"featured_media":2276268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2276267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/MrBeast-Brad-Pitt-and-Bad-Bunny-Win-Big-in-EDOs.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2276267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2276267"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2276267\/revisions"}],"predecessor-version":[{"id":2276269,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2276267\/revisions\/2276269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2276268"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2276267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2276267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2276267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}