\t\t\t\t\t\t<\/p><\/div><\/div> \t\t\t\t\tBrooks Nader in the Hot Hair Hotline campaign. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tTRAVYS OWEN<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tLaunched in the 1990s, the Frizz Ease franchise has remained a bestseller for John Frieda, with unique innovations like its Extra-Strength Serum and Dream Curls Curl Defining Cr\u00e8me. Now, customers will be able to purchase its reformulated serum, leave-in conditioner, hairspray and touch-up cr\u00e8me in new purple and white packaging.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA side-by-side of the original and new Frizz Ease line. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe Go Blonder Lightening Shampoo will also be available in sleek yellow and white packaging with the trademark \u201cJohn Frieda\u201d banner around the top. <\/p>\n \n\t\u201cThe rebrand is a very intentional approach to modernizing the portfolio \u2014 from fewer, more effective ingredients to packaging that feels elevated and salon-inspired without losing the equity our consumer already trusts. Every decision was about clarity, performance and credibility,\u201d Vallillo said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe original Go Blonder shampoo next to the repackaged item. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTo that end, tapping the Louisiana-born family \u2014 who famously shot to stardom last year with the debut of their Freeform reality series, \u201cLove Thy Nader\u201d \u2014 was a strategic move to reinforce the brand\u2019s authority today. \u201cThe Nader Sisters embody the confidence and relatability we wanted to bring into this next chapter. Their dynamic feels real, their hair is iconic and their approach to beauty is solution-driven rather than aspirational in an unattainable way \u2014 which made them a natural fit for the brand,\u201d Vallillo said. <\/p>\n \n\tThe campaign partners each sister \u2014 Grace Ann, Mary Holland, Sarah Jane and Brooks \u2014 with a product and a problem. Grace Ann covers a curly mess, Mary Holland is the anti-frizz attack, Sarah Jane seeks the Secret Weapon and Brooks, the crisis manager, boasts the volume benefits of the dry texture shampoo. All four sisters agreed their product solved a hair challenge they\u2019ve actually faced in the past, whether it be mastering a slick back or taming the wild beast that is post-shower curls.<\/p>\n \n\t\u201cThe Hot Hair Hotline campaign isn\u2019t just about the products,\u201d Mary Holland told WWD. \u201cI would say it\u2019s also about problem solving, education and overall empowerment, which is what what we\u2019re all about.\u201d <\/p>\n \t\t\t\t\t\t \n\tHaving first been introduced to the brand when they were young, the Nader girls told WWD this partnership is nothing if not authentic. \u201cWe literally grew up watching our mom use John Frieda products. It\u2019s a perfect fit,\u201d Mary Holland said. \u201cThey\u2019re not as much about trends and fads and going with whatever the hot thing is at that moment; it\u2019s long-term solutions. And we can see that because our mom\u2019s been using the same products since we were 10 years old. So, it\u2019s something that we\u2019ve just kind of always included in our family\u2019s beauty routines.\u201d<\/p>\n \n\tBrooks added: \u201cIt\u2019s such a fond memory of ours. It\u2019s just something that\u2019s nostalgic to us, and so to be able to partner with them and shoot this amazing campaign and celebrate, it\u2019s sort of a big full-circle, pinch-me moment.\u201d<\/p>\n \n\tOf course, it wouldn\u2019t be a Nader family affair without some drama. \u201cIf I\u2019m being totally candid, there\u2019s always some hair pulling in our family and some fights. So obviously, we were so excited for this campaign and honored to work together, but you know, there\u2019s always drama. I forget what it was that day, but I do remember some tears happening, but it was all about the hair, not the face,\u201d Brooks said.<\/p>\n \n\tThat said, Brooks and Sarah Jane are aligned when it comes to the \u201cparty girl\u201d beauty trend \u2014 they\u2019re both after the ratty and unruly, \u201ccool-girl\u201d hair. <\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" John Frieda Hair Care is calling on the power of the Nader sisters in its new social-first campaign, Hot Hair Hotline. The buzzy video series sees Brooks, the Sports Illustrated Swimsuit legend and former \u201cDancing With the Stars\u201d contestant, solve her siblings\u2019 urgent hair issues using John Frieda\u2019s newly revamped hero products, including Frizz Ease […]<\/p>\n","protected":false},"author":2,"featured_media":2277408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[401721,24734],"class_list":["post-2277407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-hair-care","tag-trending"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Nader-Sisters-Star-in-John-Friedas-Hot-Hair-Hotline-Campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2277407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2277407"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2277407\/revisions"}],"predecessor-version":[{"id":2277409,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2277407\/revisions\/2277409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2277408"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2277407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2277407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2277407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p><\/div><\/div><\/p><\/div><\/div><\/p><\/div><\/div>\n<\/figure>\n<\/div>\n