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LOS ANGELES (February 11, 2026)<\/strong>\u2014Saylor<\/a>, the Los Angeles\u2013based creative agency known for crafting entertainment-led advertising, announced two key new hires:\u00a0Harris Sherman\u00a0<\/strong>as\u00a0Head of Production<\/strong>\u00a0and\u00a0Brian Freia\u00a0<\/strong>as\u00a0Creative Director, Campaigns.\u00a0<\/strong>The appointments mark a major step forward in bringing Saylor\u2019s new creative philosophy to life as the agency continues to accelerate growth in 2026.<\/p>\n \u201cAs attention gets harder to earn, brands must think and act differently to break through.\u00a0 They have to operate like creators,\u201d said Will Trowbridge, Founder & CEO, Saylor. \u201cHarris and Brian bring exactly the mix of bold ideas, production rigor, and entertainment knowledge needed to help our clients not just show up, but truly make waves.\u201d<\/p>\n Sherman joins as Head of Production to command Saylor\u2019s growing studio operations. He will lead the wider production division while expanding the creator team\u2019s capabilities\u2014creating a production engine built to deliver studio-quality content at the speed of social. He brings extensive production leadership experience\u2014including senior roles at React Media and All Def Media, and most recently as Vice President of Production & Operations at Wildcatter\u2014and has a proven track record of scaling teams and operations, driving audience growth, and building infrastructure for high-quality, multi-platform content.\u00a0<\/p>\n \u201cAt Saylor, we\u2019re helping brands create the content people seek out, rather than the ads they scroll past,\u201d said Sherman. \u201cThat requires a different kind of production muscle. I look forward to building an environment where we can execute ambitious ideas with the polish of a studio and the pace of a creator.\u201d<\/p>\n As Creative Director, Campaigns, Freia leads Saylor\u2019s teams to develop innovative, culture-driven work and oversees projects from concept through execution to ensure campaigns are ambitious, strategically sound, and designed to perform across platforms. He brings diverse leadership experience across global agencies, most recently serving as Creative Director, Copy at BOND. Freia\u2019s career includes roles at Ignition, RAPP, and R&R Partners, where he developed high-caliber campaigns for brands including Chase, Mattel, Mercedes, and Hilton.\u00a0<\/p>\n \u201cSaylor champions bold, original thinking and strategic innovation,\u201d said Freia. \u201cThere\u2019s a rare mix of ambitious young talent and experienced leadership here, and I\u2019m excited to lead the creative team in developing work that stands out, resonates with audiences, and drives meaningful impact for our clients.\u201d<\/p>\n The hires reflect Saylor\u2019s evolved mission, designed to help brands entertain, capture attention, and connect culturally. By blending entertainment thinking with modern production and culturally-driven creative execution, Saylor aims to deliver work that is both impactful and memorable.<\/p>\n \u201cIn 2026, our focus is clear,\u201d added Trowbridge. \u201cWe want to help brands stop chasing attention and start earning it. Harris and Brian will help bring that vision to life.\u201d\u00a0<\/p>\n To learn more about Saylor, visit\u00a0SaylorAgency.com<\/a>.\u00a0Tune in to Saylor\u2019s recently launched podcast\u00a0This Could Work<\/a><\/em>.\u00a0<\/em><\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source roastbrief.us \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES (February 11, 2026)\u2014Saylor, the Los Angeles\u2013based creative agency known for crafting entertainment-led advertising, announced two key new hires:\u00a0Harris Sherman\u00a0as\u00a0Head of Production\u00a0and\u00a0Brian Freia\u00a0as\u00a0Creative Director, Campaigns.\u00a0The appointments mark a major step forward in bringing Saylor\u2019s new creative philosophy to life as the agency continues to accelerate growth in 2026. \u201cAs attention gets harder to earn, […]<\/p>\n","protected":false},"author":2,"featured_media":2278277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[438955,441193,441194,441195,441196,21750,441197],"class_list":["post-2278276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-agency","tag-brian-freia","tag-entertainment-led-vision","tag-harris-sherman","tag-leadership-team","tag-people","tag-saylor"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Saylor-Expands-Leadership-Team-to-Power-its-Entertainment-Led-Vision.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2278276"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278276\/revisions"}],"predecessor-version":[{"id":2278278,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278276\/revisions\/2278278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2278277"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2278276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2278276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2278276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}