{"id":2278621,"date":"2026-02-12T08:36:14","date_gmt":"2026-02-12T08:36:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2278621"},"modified":"2026-02-12T08:36:14","modified_gmt":"2026-02-12T08:36:14","slug":"music-agency-aura-enlists-indies-for-a-new-sync-collective","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/music-agency-aura-enlists-indies-for-a-new-sync-collective\/","title":{"rendered":"Music agency Aura enlists indies for a new \u2018sync collective\u2019"},"content":{"rendered":"<br><div id=\"post-262594\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>Figuring out ways to make sync licensing faster and easier for clients \u2013\u00a0and thus generate more revenue for musicians \u2013\u00a0is currently a big trend for startups and people in the sync world alike.<\/p>\n\n\n\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.aura-productions.com\/\">Aura<\/a> falls into the latter category. It\u2019s a music agency in the UK that has just launched a new \u2018sync collective\u2019 gathering independent labels and composers from the UK, Europe and North America.<\/p>\n\n\n\n<p>Accidental Records, Mesh, Erased Tapes, Tonal Union, Black Element and Nomark are among the partners in the collective, which was founded by Aura\u2019s Julie Blake (pictured) \u2013 who previously managed sync and publishing for Ninja Tune and Erased Tapes.<\/p>\n\n\n\n\n<p>\u201cI created the collective as a solution for independent labels with amazing catalogues but limited time and resources to employ a full-time sync creative, salesperson, or business affairs team,\u201d said Blake.<\/p>\n\n\n\n<p>\u201cIn addition to our existing composer representation, AURA will support a few carefully-chosen labels and artists to secure opportunities across the UK, European, and North American markets.\u201d<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Figuring out ways to make sync licensing faster and easier for clients \u2013\u00a0and thus generate more revenue for musicians \u2013\u00a0is currently a big trend for startups and people in the sync world alike. Aura falls into the latter category. It\u2019s a music agency in the UK that has just launched a new \u2018sync collective\u2019 gathering [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2278622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[370089,441254],"class_list":["post-2278621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-indies","tag-sync"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Music-agency-Aura-enlists-indies-for-a-new-\u2018sync-collective.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2278621"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278621\/revisions"}],"predecessor-version":[{"id":2278623,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2278621\/revisions\/2278623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2278622"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2278621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2278621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2278621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}