{"id":2279234,"date":"2026-02-12T18:11:09","date_gmt":"2026-02-12T18:11:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2279234"},"modified":"2026-02-12T18:11:09","modified_gmt":"2026-02-12T18:11:09","slug":"apploff-entertainment-ceo-on-his-weird-road-to-hollywood","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/apploff-entertainment-ceo-on-his-weird-road-to-hollywood\/","title":{"rendered":"Apploff Entertainment CEO on His &#8216;Weird Road&#8217; to Hollywood"},"content":{"rendered":"<p><\/p>\n<div>\n<p>For Apploff Entertainment President and CEO Jeff Apploff, the path to breaking into Hollywood was a \u201cweird road.\u201d<\/p>\n<p>After dropping out of school at 15 years old to help take care of his family, Apploff became a vice president of operations for Bageland, a franchise of 18 bagel shops in South Florida. He would go on to work at several different businesses in the restaurant industry, including his own chain called Promenade and a local supermarket, before deciding he wanted out.<\/p>\n<p>\u201cI just left the whole business. That was it. I said, \u2018Enough. I don\u2019t want to smell like fish anymore. I don\u2019t want to smell like pastrami. I want to get out and do something\u2019,\u201d Apploff recalled in an interview with TheWrap\u2019s Office with a View. \u201cI knew there was something bigger for me and I was trying to figure out what it was.\u201d<\/p>\n<p>It wasn\u2019t long after entering an open mic contest that he was bitten by the entertainment bug and became a stand-up comedian, touring the country for seven years. He would go onto create the Disciples of Comedy, who would sell shows on the radio while traveling from city to city. He also served as a producer of a local radio program,  The Ron and Ron Show, for four years.<\/p>\n<p>Eventually, his passion for the entertainment industry took him to Beverly Hills, where he met \u201cBlind Date\u201d executive producer David Garfinkle while promoting an Eddie Griffin concert. That meeting would inspire Apploff to start creating and pitching shows to networks just as unscripted TV was starting to take off. Despite having no manager or agent, he successfully sold \u201cDon\u2019t Forget the Lyrics\u201d to Fox in 2006, which has gone on to surpass 100 episodes.<\/p>\n<p>\u201cWhen I sold \u2018Don\u2019t Forget the Lyrics,\u2019 it was a big thing for me,\u201d Apploff said. \u201cI remember, we were taping the very first episode, and the girl that was the contestant had $105 in the bank. As it\u2019s going on, she keeps winning more money and more money and more money. At one point, she had won $350,000 and she decided that was it and the show\u2019s ending. She\u2019s on stage screaming and crying and I\u2019m in the control room screaming and crying. And for me, that was the moment where I went \u201cI changed her life\u201d and it changed my life.\u201d<\/p>\n<p>In his contract, Apploff negotiated a company logo to air at the end of the episode, which would lead to the creation of Apploff Entertainment, named in honor of his father. From there on out, Apploff would be taken under the wing of former Fox executive Michael Darnell and would go on to create games shows including Jamie Foxx\u2019s \u201cBeat Shazam,\u201d Anthony Anderson\u2019s \u201cWe Are Family\u201d and Wayne Brady\u2019s \u201cGame of Talents,\u201d among others.<\/p>\n<div class=\"wp-block-the-wrap-youtube-placeholder\" data-component=\"youtube-placeholder\">\n\t<button type=\"button\"><br \/>\n\t\t<span class=\"screen-reader-text\">Play video<\/span><\/p>\n<p>\t\t<svg aria-hidden=\"true\" focusable=\"false\" width=\"72\" height=\"50.76\"><use href=\"#am-symbol-youtube-play-dark\"\/><\/svg>\n\t\t\t\t<picture><source srcset=\"https:\/\/img.youtube.com\/vi\/Rq1oXexA4rI\/maxresdefault.jpg\" media=\"(min-width: 480px)\"\/>\n\t\t<\/picture>\n\t<\/button><\/p>\n<p>\t<template><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Best Guess Live | Official Game Trailer | Netflix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rq1oXexA4rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<p>\t<\/template><\/p>\n<p>\t<noscript><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Best Guess Live | Official Game Trailer | Netflix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rq1oXexA4rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<p>\t<\/noscript>\n<\/div>\n<p>As traditional cable networks have seen audiences decline, popular game shows like \u201cWheel of Fortune\u201d and \u201cJeopardy!\u201d are finding new life on streaming. In an effort to ride that wave and get ahead of the curve, Apploff created \u201cBest Guess Live,\u201d a new interactive mobile game show hosted by Howie Mandel and Hunter March that launched on Netflix in December. <\/p>\n<p>The idea for Best Guess Live, which has players compete for a share of a $15,000 prize each day, $30,000 on Wednesdays and up to $1 million on holidays by guessing a hidden person, place, or thing based on five cryptic clues, has been in the works for Apploff since \u201cAmerican Idol\u201d premiered in 2002. <\/p>\n<p>\u201cWhen American Idol came out, what was different was you as a viewer could affect the show. After American Idol and until now, I have been trying to figure out how to crack the code on how does the show affect you? That\u2019s very hard to do, especially when you think about trying to do that live and on a network,\u201d Apploff said. \u201cBut being able to do a show like this, where it\u2019s on an app and people can have their phone with them anywhere, I don\u2019t have to do anything. I don\u2019t have to turn on the DVR, we can play. So it really solves a lot of problems.\u00a0And I love the idea that people have something to look forward to every single day, a way to make money and can have fun and be entertained while they\u2019re doing it.\u201d<\/p>\n<p>Read TheWrap\u2019s full conversation, which has been slightly edited for brevity and clarity, with Apploff below.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/industry-news\/business\/gelsomina-picariello-kansas-city-chiefs-foolish-club-studios-office-with-a-view-interview\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?fit=300%2C169&amp;quality=89&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"Gelsomina Picariello OWAV\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?w=1200&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=320%2C180&amp;quality=89&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=640%2C360&amp;quality=89&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=380%2C214&amp;quality=89&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=760%2C428&amp;quality=89&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=394%2C222&amp;quality=89&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=788%2C444&amp;quality=89&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=778%2C438&amp;quality=89&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=976%2C549&amp;quality=89&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/Kansas-City-Chiefs-OWAV.jpg?resize=990%2C557&amp;quality=89&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<p><strong>What are the major lessons you\u2019ve learned in your career?<\/strong> <\/p>\n<p>There are no rules. Everybody told me, \u201cyou don\u2019t do it like that,\u201d and \u201cthat\u2019s not how it\u2019s done.\u201d I was like, \u201cI don\u2019t know how it\u2019s done. All I know is how I do it.\u201d People told me \u201cyou cannot go make a meeting without an agent or a manager.\u201d And I was like, \u201cOkay, well, I just did.\u201d I remember I was at ABC, and they go, \u201cHow did you get in here? Who\u2019s your agent?\u201d I go, \u201cI don\u2019t have an agent.\u201d They go, \u201cwho\u2019s your manager?\u201d I go, \u201cI don\u2019t have a manager.\u201d They\u2019re like, \u201c\u2018\u201dhow did you even get in here?\u201d And I said,\u201dWell, I picked up the phone and called and here I am.\u201d So that was the first thing that I learned.<\/p>\n<p>The big thing for me is all of it was presentation. Even when I was in the restaurant business, we used to have lines out the door. I would go while people were out there and I would give them a taste of food and stuff like that. I had these big ovens that we built in the front of the store, so you would open them and people would smell the stuff as it came out and it was all show business. And then in stand-up, obviously you\u2019re presenting, it\u2019s only you on the stage by yourself. So you go out there and you do it.<\/p>\n<p>Part of this business is also sales. You can go create something amazing, then you have to go out and sell it, then you have to make it for the people. So they\u2019re all little tools that you get along the way in your life and you take those tools and find something you love that you really want to do and that became this. <\/p>\n<p><strong>How did Best Guess Live land at Netflix?<\/strong><\/p>\n<p>We had created this show several years ago and we were thinking about just going and raising money and figuring out how to do that. But HQ Trivia had some issues along the way and you think to yourself, \u201cmaybe now is not the right time to go out and raise money.\u201d So it went into the little duffel bag that we have of shows. Sometimes you\u2019re waiting for the right timing and trying to figure all of that out.<\/p>\n<p>Our agent made a meeting for us with the Games team at Netflix, because we do so much in games and they were building out their games platform. We ask them, \u201cWhat\u2019s the perfect world? What are you looking for?\u201d And they said, \u201cWell, we\u2019d love to do some kind of live interactive show.\u201d And I was like, \u201cOh, I got one, we could play it right now.\u201d And they go, \u201cSeriously? Yeah, let\u2019s play.\u201d And we started to play in the room.<\/p>\n<p>I started to do the puzzles with them, and by the time we had done six or seven in the room, that was it. It just snowballed from there. They\u2019ve been so supportive and the show that we pitched them in the room is the show that is on now. It\u2019s not that they didn\u2019t have some great notes and help make it better along the way, but we had developed it to such a point where the show that we pitched then is the show that\u2019s on.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/media-platforms\/streaming\/tubi-kudzi-chikumbu-office-with-a-view\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?fit=300%2C169&amp;quality=89&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"Kudzi Chikumbu\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?w=1200&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=320%2C180&amp;quality=89&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=640%2C360&amp;quality=89&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=380%2C214&amp;quality=89&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=760%2C428&amp;quality=89&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=394%2C222&amp;quality=89&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=788%2C444&amp;quality=89&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=778%2C438&amp;quality=89&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=976%2C549&amp;quality=89&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2026\/01\/012226-Office-with-a-View-Artwork.jpg?resize=990%2C557&amp;quality=89&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<p><strong>Since you\u2019ve launched Apploff Entertainment, how has the business changed in terms of the shows you\u2019re pitching and what studios are looking for? <\/strong><\/p>\n<p>In any business, things change along the way and you have to change with the business. And in fact, you have to get in front of it sometimes. So in this business, you could see the writing on the wall several years ago. The network business at one time was the business to have and it still is a great business. We have several shows on network and it\u2019s still great. But as things happen, you see it start to narrow. Those networks make their money from advertising so when you get less eyeballs, you get lower budgets and you have to figure out how to create something still that\u2019s big and great at a lower price point and be able to produce it. So you\u2019re thinking backwards all the time.<\/p>\n<p>We always look for entry points. I want to do stuff that is not on television right now. What is different that\u2019s not on television that when you walk in the room it\u2019s going to make an impact? A lot of people will tell you they just want to say no. I look at it completely different. When I go in the room, I know that that executive from that network is dying to get their next hit. I just have to figure out how to convince them that what I have is that. So it starts with you create something that\u2019s really original and great and you try to make all of the mechanics great. Most of the stuff we do is big game in competition, so we put it up on its feet and we run it so when we walk in the door, we know.\u00a0But you look at the way the business has changed over the course of time, and there\u2019s so much stuff on the internet now. So we have been thinking for a long time about how to do direct to consumer.<\/p>\n<p>Best Guess Live with Netflix is every day at 5 p.m. PT\/8 p.m. ET and for 15 to 20 minutes, they have a chance to win money from their house. They don\u2019t even have to leave home.\u00a0We\u2019re seeing a major reaction. In less than five weeks, we went up 10x. We started with 7,000 people. We\u2019re at over 70,000 people every single night now, and we expect it to be more and more. We\u2019re also still creating and pitching great shows for both network and streamers and everything. We have a partnership with the NFL and are out with a big, giant, over the top, Beast Game-size competition with the NFL that takes fans to compete against each other.<\/p>\n<p>There\u2019s a real market here for people that want to play, that want to win, that want to have fun, that have a short attention span but they\u2019re really enjoying this. We\u2019re constantly looking and evolving and trying to figure out what we can do to really affect people in a terrific way and give them different opportunities. While we\u2019re thinking about that, you have to think about AI, you have to think about there\u2019s going to be other competition. When HQ Trivia came out there were 50 HQ Trivia clones. So we have to be on top of our game and always thinking about what\u2019s that next thing.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/radicalmedia-jon-kamen-dave-sirulnick-office-with-a-view-interview\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?fit=300%2C169&amp;quality=89&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?w=1200&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=320%2C180&amp;quality=89&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=640%2C360&amp;quality=89&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=380%2C214&amp;quality=89&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=760%2C428&amp;quality=89&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=394%2C222&amp;quality=89&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=788%2C444&amp;quality=89&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=778%2C438&amp;quality=89&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=976%2C549&amp;quality=89&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/RadicalMedia-OWAV.jpg?resize=990%2C557&amp;quality=89&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<p><strong>Speaking of AI, what are your thoughts on its emergence in Hollywood? Is Apploff Entertainment using it in the production process?<\/strong><\/p>\n<p>We do not utilize AI to do any of the stuff we need to do. We don\u2019t write a script with it. We don\u2019t ask a question with it. We don\u2019t do any of that stuff, though I have used an internal AI engine that we have to see if AI could pick up one of my clues. As far as what\u2019s going to happen, AI is happening. There\u2019s really nothing that you can do. The only thing that you can do is stay as informed as you can and then use the tools, qualities and creativity we have. <\/p>\n<p>There\u2019s a lot of things that we do in order to be on top of our game. You have to be a partner that the network, the streamer or whatever partner wants to be in business with. You want people that you have fun with, that will cover your back and AI is a different thing. It\u2019s not going away. It\u2019s going to grow more and more. I just can\u2019t live in fear of it. So my whole thing is how do we stay in front of it? How do we add value to ourselves? How do we add value to our partners? How do we add value to the viewers, to the players? And if you continue to do that, you should be okay. But who knows what the future is?\u00a0<\/p>\n<p><strong>Consolidation has also been a looming threat in Hollywood. How concerned are you as a producer, especially given the recent news with Warner Bros.?<\/strong><\/p>\n<p>Consolidation is going to happen. It has been happening and it\u2019s going to continue to happen. Poor Warner Bros. has gone through four consolidations already and I have a lot of friends there. I\u2019ve done three projects with Warner Bros. I\u2019m close with everybody over there. So watching what happens is very tough. I\u2019ve been in those corporate situations before where there\u2019s layoffs and all of that is very, very difficult to go through. So you have to be able to adapt to that.\u00a0<\/p>\n<p>Television is not dead. People are consuming more content than they ever did. You have to figure out how to weave through that. I don\u2019t fear it. You just have to be in front of it. There are people that make money, but not like they did before. You have to look at what are the opportunities that are going to open, not the doors that are shutting. If you don\u2019t find that, you have to kick a hole and make a door for yourself. It\u2019s just part of what you have to do.<\/p>\n<p><strong>What\u2019s your advice for someone looking to break into the industry or a professional looking to advance in their career?<\/strong><\/p>\n<p>My advice would be to do the work. You have to really go and study what it is that you want to do. It depends on what your skillset is, but do something that you love. Don\u2019t worry about the rules. Try to come up with an amazing, original idea that you can walk in a door where you\u2019re part of it and they have to have you. It\u2019s hard to do. It took me until I was 45 to really figure out something that I loved and then it\u2019s grown from there. I love it every day and I don\u2019t feel like it\u2019s work. So that\u2019s a very, very important thing.\u00a0<\/p>\n<p>I always believe in blueprinting, everything that I do is blueprinted. You need a plan: where are you now? Where do you want to be? Tell me everything\u00a0you think you need to do. When I started in this business, I did exactly that. I saw I\u2019m nothing and I want to be here and I want to be able to have TV and movies. I still have not hit anywhere near what I wanted to hit when I built my dream. But I did say, \u201cWell I am eventually going to need a an agent or a lawyer. So to do that, I\u2019m going to have to be able to sell some stuff so they feel like I\u2019m worth it.\u201d And so I go, \u201cOkay, I need to at least sell two projects. I\u2019m going to need to create 10 projects, because I know not every one is going to sell.\u201d<\/p>\n<p>If you blueprint your career or do mini blueprints of each thing you want to do, then at least you have a roadmap to follow. You wouldn\u2019t get in your car and just drive somewhere, you have to know what you\u2019re doing.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/industry-news\/business\/ken-lao-on-running-waypoint-interview\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?fit=300%2C169&amp;quality=89&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?w=1200&amp;quality=89&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=300%2C169&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=1024%2C576&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=768%2C432&amp;quality=89&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=320%2C180&amp;quality=89&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=640%2C360&amp;quality=89&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=380%2C214&amp;quality=89&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=760%2C428&amp;quality=89&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=394%2C222&amp;quality=89&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=788%2C444&amp;quality=89&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=778%2C438&amp;quality=89&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=976%2C549&amp;quality=89&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2025\/12\/121825-Office-with-a-View-Artwork.jpg?resize=990%2C557&amp;quality=89&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.thewrap.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Apploff Entertainment President and CEO Jeff Apploff, the path to breaking into Hollywood was a \u201cweird road.\u201d After dropping out of school at 15 years old to help take care of his family, Apploff became a vice president of operations for Bageland, a franchise of 18 bagel shops in South Florida. He would go [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2279235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[441350,441351,441352,441353,441354,342948],"class_list":["post-2279234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-beat-shazam","tag-best-guess-live","tag-dont-forget-the-lyrics","tag-jeff-apploff","tag-office-with-a-view","tag-wrappro"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Apploff-Entertainment-CEO-on-His-Weird-Road-to-Hollywood.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2279234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2279234"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2279234\/revisions"}],"predecessor-version":[{"id":2279236,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2279234\/revisions\/2279236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2279235"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2279234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2279234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2279234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}