Athens\u2019 own<\/span> Terrapin Beer Co<\/span>. is embracing new changes to their design this year.<\/span> On Jan. 29<\/span>, the company announced that they have partnered with nationwide artists to create art pieces for new branding.\u00a0<\/span><\/p>\n For the rebrand, Terrapin worked with<\/span> five artists<\/span> to create new designs for eight of Terrapin\u2019s beers. This included<\/span> three<\/span> Atlanta-based artists \u2013<\/span> \u00a0Matt Leunig<\/span>,<\/span> Brian Steely<\/span> and<\/span> Derek Perez<\/span>. Terrapin also recruited<\/span> Justin Helton<\/span> from Knoxville, Tennessee and<\/span> Owen Murphy<\/span> from Baltimore, Maryland.<\/span><\/p>\n Their work contributed to new packaging for iconic brand flavors, like<\/span> Leunig\u2019<\/span>s designs for Terrapin\u2019s two hero IPA beers,<\/span> Hopsecutioner<\/span> and<\/span> Imperial Hopsecutioner<\/span>. Other flavors offered variety, like the exotic artwork seen in the<\/span> Coastal Daydream<\/span>,<\/span> Luau Krunkles<\/span>,<\/span> Imperial Luau Krunkles<\/span> and<\/span> Cerveza<\/span> flavors. Three more designs were created for<\/span> their RecreationAle<\/span>, Imperial<\/span> Depth Perception<\/span> and<\/span> High & Hazy<\/span>.<\/span><\/p>\n The change takes heavy inspiration from classic rock and iconic music, especially designs from the Grateful Dead and similar bands. Some artists like<\/span> Leunig<\/span> and<\/span> Helton<\/span> used previous experience with the Grateful Dead brand to create new pieces, like<\/span> Helton\u2019s<\/span> incorporation of the design into the beach setting of the<\/span> Coastal Daydream<\/span> flavor.<\/span><\/p>\n \u201c<\/span>When I design a beer label, I treat it like a portal, an invitation to peek into another dimension<\/span>,\u201d\u00a0<\/span> Steely<\/span> said.\u00a0<\/span><\/p>\n Steely<\/span> worked to create packaging for<\/span> Cerveza<\/span> and<\/span> RecreationAle, with<\/span> designs that drew heavy influence from the covers of<\/span> Grateful Dead<\/span> live albums.<\/span><\/p>\n Perez<\/span> and<\/span> Murphy<\/span> also drew on the rock group\u2019s art for inspiration.<\/span> Perez<\/span> created mountain artwork for<\/span> High & Hazy<\/span> using the psychedelic designs of the band, while<\/span> Murphy<\/span> did the same for the butterfly imagery of<\/span> Depth Perception<\/span> and the tropical waves of<\/span> Luau Krunkles<\/span>.<\/span><\/p>\n \u201c<\/span>The new art brings a vibrancy and boldness to the brand that it hasn\u2019t had before, while also staying true to its roots, community focus and mission to create the finest quality craft beers<\/span>,\u201d<\/span> Madison Faivre<\/span>, the senior brand manager for Terrapin Beer Co., said in a press release.<\/span><\/p>\n Most new beer designs can be found in stores, with all to be released in the coming months.<\/span><\/p>\n Outside of the art, Terrapin is also redesigning their website, social media, logo, merchandise and slogans.<\/span> A brewery and taproom is also set to open sometime this month in Athens, accompanying the company\u2019s other changes<\/span>.<\/span><\/span><\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.redandblack.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Athens\u2019 own Terrapin Beer Co. is embracing new changes to their design this year. On Jan. 29, the company announced that they have partnered with nationwide artists to create art pieces for new branding.\u00a0 For the rebrand, Terrapin worked with five artists to create new designs for eight of Terrapin\u2019s beers. This included three Atlanta-based 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