{"id":2280406,"date":"2026-02-13T13:02:05","date_gmt":"2026-02-13T13:02:05","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2280406"},"modified":"2026-02-13T13:02:05","modified_gmt":"2026-02-13T13:02:05","slug":"hasbro-entertainment-animaj-launch-lumee","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hasbro-entertainment-animaj-launch-lumee\/","title":{"rendered":"Hasbro Entertainment, Animaj launch LUMEE"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"x_elementToProof\">\n<p>Hasbro Entertainment, Hasbro\u2019s content arm leveraging Hasbro\u2019s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is designed to help brands connect with kids and families in safe, smart, and meaningful ways.<\/p>\n<p>\u201cKids attention and curiosity continue to evolve faster than ever,\u201d commented Sixte de Vauplane, Co-Founder &amp; CEO of Animaj. \u201cWith LUMEE, we are building a bridge between advertisers and a new generation of digital-native kids\u2019\u2019.<\/p>\n<p>Built on Hasbro\u2019s and Animaj\u2019s IPs \u2013 spanning pre-school to tweens and teens \u2013 as well as relationships with millions of families worldwide, LUMEE \u2019s offerings include Advertising\u00a0across YouTube and Connected TV (C-TV); Contextual, COPPA-compliant precision placement on YouTube. To create effective advertising campaigns, the Company plans to leverage Research and Audience Insights\u00a0to inform an advertiser\u2019s media strategy and enable measurement of success.<\/p>\n<p>For advertisers, LUMEE will deliver:<\/p>\n<\/div>\n<ul>\n<li><b>Advertising &amp; Brand Partnerships<\/b>: Providing compliant access to family audiences across YouTube and AVoD\/FAST platforms, backed by expertise in children\u2019s content, advertising standards and brand safety.<\/li>\n<li><b>Audience Intelligence<\/b>: Deep understanding of what content appeals to children, and where and how they prefer to consume it<b>.<\/b><\/li>\n<li><b>Original and Branded Content at scale:<\/b>\u00a0Animaj\u2019s AI-enhanced production capabilities that enable rapid creative development and iteration for integrated advertising campaigns built around iconic characters.<\/li>\n<\/ul>\n<p>\u201cHasbro is committed to delivering exceptional play and entertainment experiences,\u201d said Yannick Ferrero, SVP, Digital and Distribution, Hasbro Entertainment. \u201cOur joint venture with Animaj is a strategic move to maximise the value of our premier kids brands for advertisers, while ensuring digital interactions are valuable, safe, and inspiring for our audiences.\u201d<\/p>\n<p>\u201cBy unifying some of the world\u2019s most respected and successful kids IPs under a single ad sales offering, we are delivering what family advertisers have been asking for: a solution delivering scale, engagement, and brand safety across digital platforms\u201d added Gregory Dray, Co-Founder of Animaj, and Chairman of LUMEE.\n<\/p>\n<div class=\"x_elementToProof\">\n<p>LUMEE offers an innovative single access point with unmatched digital reach, exclusively representing ad sales on YouTube and managing CTV inventory for iconic brands such as <i>Peppa Pig, Pocoyo, PJ Masks, My Little Pony, Maya the Bee, Transformers, Rabbids, <\/i>and <i>Power Rangers<\/i>. Together, Hasbro and Animaj\u2019s content generate more than 50 billion annual views on YouTube alone. The joint venture is now operational and actively engaged in discussions with advertisers regarding launch partnerships across digital platforms.<\/p>\n<\/div>\n<p><!-- CONTENT END 1 -->\n                            <\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.advanced-television.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro Entertainment, Hasbro\u2019s content arm leveraging Hasbro\u2019s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2280407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2280406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Hasbro-Entertainment-Animaj-launch-LUMEE.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2280406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2280406"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2280406\/revisions"}],"predecessor-version":[{"id":2280408,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2280406\/revisions\/2280408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2280407"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2280406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2280406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2280406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}