{"id":2280421,"date":"2026-02-13T13:08:21","date_gmt":"2026-02-13T13:08:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2280421"},"modified":"2026-02-13T13:08:21","modified_gmt":"2026-02-13T13:08:21","slug":"canada-soccer-and-canadian-soccer-media-and-entertainment-announce-renewed-partnership","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/canada-soccer-and-canadian-soccer-media-and-entertainment-announce-renewed-partnership\/","title":{"rendered":"Canada Soccer and Canadian Soccer Media and Entertainment Announce Renewed Partnership"},"content":{"rendered":"

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Canada Soccer and Canadian Soccer Media and Entertainment (CSME) today announced a renewed representation partnership, marking the next phase in a long-term relationship and a strengthened shared commitment to building a prosperous future for soccer in Canada.<\/p>\n

The renewed agreement aligns financial incentives between the parties, creating a clearer framework for collaboration to drive increased revenue for Canada Soccer and additional investment into Canada\u2019s National Teams and the broader Canadian soccer landscape. The enhanced structure is designed to deliver greater value for players, fans and commercial partners, while supporting sustained success on and off the pitch, both now and into the future.<\/p>\n

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\u201cAfter extensive work, we are pleased to have amended this partnership into a new structure that is significantly more favourable to Canada Soccer, creating a clear pathway for commercial and financial success – especially in future years as opportunity in our sport continues to increase. We are eager to move forward in a new era of alignment with CSME and continue to be sharply focused on growing all parts of our sport at this critical time.\u201d
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\u200b-Kevin Blue<\/strong>, CEO and General Secretary, Canada Soccer<\/p>\n<\/blockquote>\n

The partnership has been expanded to cover Canada Soccer\u2019s licensing activity, now included alongside sponsorship and media rights, to create a more coordinated and streamlined approach to growing Canada Soccer\u2019s commercial activities.<\/p>\n

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\u201cAt its core, this partnership is about performance, innovation and belief in what Canadian soccer can become. As CSME\u2019s mandate broadens, we now have a more integrated platform to drive sustainable growth across the entire business of soccer in Canada. By working together with ambition and discipline, we can strengthen the foundations of the game and unlock long-term value for the sport across the country.\u201d
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\u200b-James Johnson<\/strong>, Group CEO, Canadian Soccer Media and Entertainment<\/p>\n<\/blockquote>\n

The updated partnership framework is consistent with current market benchmarks for term and compensation for commercial rights representation agreements and is designed to better support the lasting development of Canadian soccer. The new agreement is attached to this release below. <\/p>\n

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