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- There’s a viral AI video of Tom Cruise fighting Brad Pitt<\/strong><\/li>\n
- It’s sparked hand-wringing on social media<\/strong><\/li>\n
- SAG\/AFTRA is outraged<\/strong><\/li>\n<\/ul>\n
\nSeedance 2.0, the latest generative AI video platform to make a splash, is now drawing all the wrong kinds of attention. The platform, which comes courtesy of TikTok’s former parent, ByteDance, can, with limited prompts, create shockingly realistic audio and video, including a new clip that depicts A-List actors Tom Cruise and Brad Pitt duking it out atop the ruins of a city bridge.<\/p>\n
It’s not real. Cruise and Pitt last shared the screen in 1994’s Interview with the Vampire and have since gone their separate ways (Pitt: Bullet Train and the Oceans films; Cruise: many Mission: Impossible films).<\/p>\n
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The quality, though, is so good, the brief clip, which was posted on X (formerly Twitter), almost instantly went viral and sparked immediate concern that not only is Hollywood in trouble, but actors like Pitt and Cruise might be at risk, too<\/p>\n
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\n<\/span><\/p>\nThe video gained more traction when Deadpool writer and producer Rhett Reese reshared it with “I hate to say it. It\u2019s likely over for us.”<\/p>\n
\nI hate to say it. It\u2019s likely over for us. https:\/\/t.co\/248PmWnEgrFebruary 11, 2026<\/a><\/p>\n<\/div>\n
The motion picture industry, including those who represent actors, is not taking this sitting down. The Motion Picture Association (MPA) said on Thursday, according to Variety<\/a>, “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale.\u201d<\/p>\n
And in a statement sent to TechRadar, SAG\/AFTRA was similarly outraged, echoing the MPA, “SAG-AFTRA stands with the studios in condemning the blatant infringement enabled by Bytedance’s new A.I. video model Seedance 2.0. The infringement includes the unauthorized use of our members’ voices and likenesses.”<\/p>\n
The organization, which represents 160,000 actors, broadcasters, dancers, hosts, recording artists, stunt performers, and other creative professionals, added, “This is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible A.I. development demands responsibility, and that is nonexistent here.”<\/p>\n
- It’s sparked hand-wringing on social media<\/strong><\/li>\n