{"id":2281436,"date":"2026-02-14T02:23:40","date_gmt":"2026-02-14T02:23:40","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2281436"},"modified":"2026-02-14T02:23:40","modified_gmt":"2026-02-14T02:23:40","slug":"ford-backs-down-on-crown-royal-ban-after-reaching-agreement-with-diageo","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/ford-backs-down-on-crown-royal-ban-after-reaching-agreement-with-diageo\/","title":{"rendered":"Ford backs down on Crown Royal ban after reaching agreement with Diageo"},"content":{"rendered":"

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Ontario Premier Doug Ford is backing down from his threat to remove Crown Royal<\/a> from the shelves of the LCBO after the government said it reached a $23-million agreement with the company that includes new investment but won\u2019t replace the jobs lost.<\/p>\n

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Months after Ford poured out a bottle of Crown Royal in protest of the company\u2019s decision to shut down a bottling plant in Amherstburg, Ont., impacting roughly 200 jobs, the government said the two sides came to an agreement to avoid the upcoming escalation.<\/p>\n

Ford said the $23 million, including everything from ingredient purchases to local economic development investments and advertising, is made up of new investments that \u201cOntario would not otherwise have seen\u201d if it had not threatened the prohibition.<\/p>\n

\u201cBy standing firm in our plan to protect Ontario workers, we\u2019ve secured nearly $23 million in investments,\u201d Ford said in a statement. \u201cThese investments will help keep Ontario workers on the job, strengthen provincial supply chains and support the local community in Amherstburg and the surrounding area.\u201d<\/p>\n

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The agreement, however, made no mention of the workers at the Amherstburg facility who are set to leave the facility when it shuts its doors at the end of February. While Ford had expressed hope that Diageo would replace the positions there, neither the government nor the company offered employment-related details.<\/p>\n

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Through the fall months, Ford\u2019s threat against Diageo intensified. At one point, he suggested he would ban other products made by the international drinks company, like Smirnoff vodka.<\/p>\n

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