LOS ANGELES, Jan. 23, 2026 (GLOBE NEWSWIRE) — Global sensation L.O.L. Surprise!\u2122, <\/strong>the brand from\u00a0MGA Entertainment<\/u><\/a>\u00a0<\/strong>(MGA) that is synonymous with surprise and unboxing experience, has teamed up with WildBrain’s Strawberry Shortcake to bring fans around the world L.O.L. Surprise!\u2122 Loves The World of Strawberry Shortcake\u2122 Tots<\/strong>, a delightfully sweet collaboration that combines vintage charm and scented fun with every collectible doll.<\/p>\n <\/p>\n The collection features\u00a0six adorable L.O.L. Surprise! Tots\u00a0inspired by Strawberry Shortcake and her \u201cBerry Besties\u201d, Blueberry Muffin, Orange Blossom, Huckleberry Pie, Lemon Meringue, and Lime Chiffon, and their adorable pets, Custard, Cheesecake, Marmalade, Pupcake, Frapp\u00e9, and Parfait! Each doll is\u00a0scented to match its Strawberry Shortcake character, offering a playful hint as fans unbox their surprise.<\/p>\n \u201cBringing together two beloved brands, L.O.L. Surprise! and Strawberry Shortcake, we\u2019ve created a playful experience that goes beyond the unboxing,\u201d said\u00a0Josh Hackbarth, Chief Marketing Officer at MGA Entertainment<\/strong>. \u201cBy blending the modern collectible craze with classic, nostalgic storybook charm, this collaboration offers a fresh, sensory-rich experience that kids, collectors, and long-time Strawberry Shortcake fans will love.\u201d<\/p>\n \u201cWith this new collection, we\u2019re serving up a berry sweet mash\u2011up of scent, surprise, and classic Strawberry Shortcake charm,\u201d said Erin Morris, Global Franchise Strategy & Retail at WildBrain<\/strong>. \u201cFrom beloved characters to playful pets, every reveal is designed to spark joy and storytelling, inviting fans globally to collect, play, and display.\u201d<\/p>\n Packaged in a Strawberry House ball, each set contains\u00a0seven exciting surprises,<\/strong> including a doll, pet, fashions, hat, shoes, doll stand, and the strawberry ball itself. The packaging also transforms into a 2-room playset,<\/strong> featuring a cozy kitchen and bedroom for endless imaginative play and display.<\/p>\n L.O.L. Surprise! is a brand focused on innovation and creativity to bring outrageous fun to kids and \u201ckidults\u201d globally. As the only collectible doll brand that delivers the thrill of discovery through multiple layers of surprise, L.O.L. Surprise! ignites excitement at every turn. From unboxing to imaginative play, its full system of play empowers kids to unwrap magic, spark storytelling, and express themselves in bold, surprising ways.<\/p>\n The L.O.L. Surprise!\u2122 Loves The World of Strawberry Shortcake\u2122 Tots<\/strong> collection is now available for purchase at Target<\/a>, Amazon<\/a>, Walmart<\/a>, MGA Shop<\/a>, as well as major retailers globally. The MSRP for the dolls is U.S. $14.99. To stay up to date with the latest news and content, visit the official website\u00a0LOLSurprise.com\u00a0<\/a>and social media platforms: Instagram<\/a>, Twitter<\/a>, TikTok<\/a>, Facebook<\/a>, and YouTube<\/a>.<\/p>\n Don\u2019t miss your chance to collect all the scented dolls and bring home the sweetest surprise of the season!\u00a0<\/p>\n About MGA Entertainment<\/u><\/strong> About Strawberry Shortcake<\/strong> Contact: Photos accompanying this announcement are available at \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.globenewswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES, Jan. 23, 2026 (GLOBE NEWSWIRE) — Global sensation L.O.L. Surprise!\u2122, the brand from\u00a0MGA Entertainment\u00a0(MGA) that is synonymous with surprise and unboxing experience, has teamed up with WildBrain’s Strawberry Shortcake to bring fans around the world L.O.L. Surprise!\u2122 Loves The World of Strawberry Shortcake\u2122 Tots, a delightfully sweet collaboration that combines vintage charm and […]<\/p>\n","protected":false},"author":2,"featured_media":2283265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[325760,442299,442298,21741,442296,442297,331482,344701,435032,369508],"class_list":["post-2283264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-collaboration","tag-collectible","tag-doll","tag-entertainment","tag-l-o-l-surprise","tag-lol-surprise","tag-mga-entertainment","tag-partnership","tag-strawberry-shortcake","tag-toy"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/MGA-Entertainment-Launches-LOL-Surprise-Loves-The-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2283264"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283264\/revisions"}],"predecessor-version":[{"id":2283266,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283264\/revisions\/2283266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2283265"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2283264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2283264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2283264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"LOL](\"https:\/\/ml.globenewswire.com\/Resource\/Download\/3c9b2f15-903d-4888-8956-648c4d893cd0\/lol-s26-strawberry-shortcake-campaign-2.jpg\")
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MGA Entertainment<\/u><\/strong><\/a> is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA\u2019s portfolio spans a dynamic range of original and licensed brands \u2014 from toys, dolls, games, and electronics to fashion, home d\u00e9cor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as\u00a0L.O.L. Surprise!\u2122<\/u><\/a>,\u00a0Little Tikes\u00ae<\/sup><\/u><\/a>, Rainbow High\u2122<\/u><\/a>, Bratz\u00ae<\/sup><\/u><\/a>, MGA\u2019s Miniverse\u2122<\/u><\/a>, Yummiland\u2122<\/u><\/a>, CarTuned\u2122<\/u><\/a>, Ninjombie\u2122<\/u><\/a>, Wonder Factory\u2122<\/a>, DohKins\u2122<\/a>, BABY born\u00ae<\/sup><\/a><\/u>, and Zapf Creation\u00ae<\/sup><\/u><\/a>.\u00a0 To learn more, visit mgae.com<\/u><\/a> and follow MGA on LinkedIn<\/u><\/a>, TikTok<\/u><\/a>,\u00a0Instagram<\/a> and Facebook<\/u><\/a>.\u00a0<\/p>\n
WildBrain\u2019s Strawberry Shortcake is one of the world\u2019s most-adored characters. Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a \u201cberry\u201d beloved brand for generations of fans. She has starred in multiple animated series and specials with her \u201cberry best friends\u201d over four generations and continues to deliciously delight audiences across television, streaming and digital platforms globally. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment.\u202f<\/p>\n
Spencer Davis<\/strong>
MGA Entertainment
SDavis@mgae.com<\/a><\/p>\n
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/c10d8003-9dff-4ffd-a61e-e13f56aaef3a<\/a>
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/3c9b2f15-903d-4888-8956-648c4d893cd0<\/a><\/p>\n![\"\"](\"https:\/\/ml.globenewswire.com\/media\/NjBlMGI5ZTYtNDkyNy00MmUxLTkyMjQtYmI4ZDFjZWIyY2ZjLTEyNjQ2MzItMjAyNi0wMS0yMy1lbg==\/tiny\/MGA-Entertainment.png\")
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