<\/p>\n
The innovative startup aims to connect brands with creators, producers, broadcasters, streamers and other content platforms to jointly develop premium content and ownable IP.<\/p>\n
Ipx \u2013 which is being touted as the world\u2019s first global marketplace for branded entertainment \u2013 is launching with backing from prominent international branded industry figures such as Toby Hack, a former top exec at advertising and marketing conglomerate Omnicom<\/a>\u2019s Phd Worldwide, and media entrepreneur Juliette Otterburn-Hall<\/a>, founder and managing partner of the U.K.\u2019s consulting firm Value Squared.<\/p>\n Damianakis is a former commercial content director at Australia\u2019s Boomtown Pictures<\/a> and chief growth officer at innovative advertising company The Saudi Agency Network of which Fergusson is CEO and founder. Fergusson previously founded U.K.-based video agency Nemorin Film & Video<\/a>…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Branded entertainment executives Anthony Damianakis and Pete Fergusson are launching an ambitious startup called Ipx headquartered in Dubai, with offices also in London and Sydney. The innovative startup aims to connect brands with creators, producers, broadcasters, streamers and other content platforms to jointly develop premium content and ownable IP. Ipx \u2013 which is being touted […]<\/p>\n","protected":false},"author":2,"featured_media":2283861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2283860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Branded-Entertainment-Executives-Anthony-Damianakis-Pete-Fergusson-Launch-Dubai-Based-Startup.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2283860"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283860\/revisions"}],"predecessor-version":[{"id":2283862,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2283860\/revisions\/2283862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2283861"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2283860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2283860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2283860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}