{"id":2284023,"date":"2026-02-16T12:42:03","date_gmt":"2026-02-16T12:42:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2284023"},"modified":"2026-02-16T12:42:03","modified_gmt":"2026-02-16T12:42:03","slug":"betway-bets-on-mc-saatchi-sport-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/betway-bets-on-mc-saatchi-sport-entertainment\/","title":{"rendered":"Betway bets on M+C Saatchi Sport & Entertainment"},"content":{"rendered":"

<\/p>\n

\n

Global gaming brand Betway has appointed M+C Saatchi Sport & Entertainment as its global agency partner.<\/strong><\/p>\n

\n

Under the new agreement, M+C Saatchi Sport & Entertainment will deliver a fully integrated, through-the-line campaign spanning advertising, communications, sponsorship activation, content creation, and fan engagement.<\/p>\n

The agency has been tasked with bringing the brand\u2019s\u00a0\u2018Feel the action\u2019<\/em>\u00a0ethos to life across its global sponsorship portfolio. This roster includes Arsenal, Manchester City, Atlassian Williams F1, the Springboks, and global ambassador Thierry Henry. The work will focus on driving connections with fans and stakeholders across the sport and entertainment ecosystem.<\/p>\n

This appointment adds to the agency\u2019s experience within the sports sector, which includes work on the F1 grid with global sponsors such as The LEGO Group, Barilla, and Heineken, as well as direct work with Oracle Red Bull Racing.<\/p>\n

Ross Watson, Managing Partner, M+C Saatchi Sport & Entertainment, said,\u00a0\u201cWe are thrilled to be partnering with Betway. This partnership reflects our shared commitment to creativity, cultural engagement, and fan-first experiences. We look forward to building work that drives impact \u2014 not just impressions \u2014 and elevates Betway\u2019s presence across sport and entertainment platforms.\u201d<\/em><\/p>\n

\n

Subscribe to the Sport Industry Daily<\/a>\u00a0for regular updates on the biggest stories and latest news in the sport industry<\/strong>.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.sportindustry.biz \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Global gaming brand Betway has appointed M+C Saatchi Sport & Entertainment as its global agency partner. Under the new agreement, M+C Saatchi Sport & Entertainment will deliver a fully integrated, through-the-line campaign spanning advertising, communications, sponsorship activation, content creation, and fan engagement. The agency has been tasked with bringing the brand\u2019s\u00a0\u2018Feel the action\u2019\u00a0ethos to life […]<\/p>\n","protected":false},"author":2,"featured_media":2284024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[442495,442496],"class_list":["post-2284023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-betway","tag-mc-saatchi-sport-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Betway-bets-on-MC-Saatchi-Sport-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2284023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2284023"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2284023\/revisions"}],"predecessor-version":[{"id":2284025,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2284023\/revisions\/2284025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2284024"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2284023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2284023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2284023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}