{"id":2285097,"date":"2026-02-17T03:38:11","date_gmt":"2026-02-17T03:38:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2285097"},"modified":"2026-02-17T03:38:11","modified_gmt":"2026-02-17T03:38:11","slug":"guy-fieri-reveals-what-fans-shout-out-at-him-that-catches-everyones-attention","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/guy-fieri-reveals-what-fans-shout-out-at-him-that-catches-everyones-attention\/","title":{"rendered":"Guy Fieri reveals what fans shout out at him that &#8216;catches everyone&#8217;s attention&#8217;"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<h3 class=\"mb-4 text-lg font-bold\">Key Points<\/h3>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Guy Fieri says there&#8217;s one catchphrase among &#8220;a million&#8221; he&#8217;s inspired that he hears everywhere he goes.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Through the 20 years of doing this, there&#8217;s been a bunch. But the big thing that comes up now is &#8216;The Mayor of Flavortown,'&#8221; Fieri tells EW. &#8220;That pretty much catches everybody&#8217;s attention.&#8221;<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fieri previously recalled the first time he uttered the phrase, when encountering a delicious pizza that prompted him to exclaim, &#8220;&#8216;Look at this thing! It&#8217;s like the steering wheel on the bus going to Flavortown.'&#8221;<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">You know what <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/person\/guy-fieri\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Guy Fieri;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Guy Fieri<\/a>\u00a0looks like, but how does he sound?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fans have a pretty solid idea. The celebrity chef, restauranteur, and Food Network staple tells <em>Entertainment Weekly <\/em>that of the hundreds upon hundreds of fan interactions he has every month, there&#8217;s one catchphrase that follows him wherever he goes.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Oh, I&#8217;ve got a million,&#8221; Fieri says in a conversation to promote his recent collaboration with Bosch for the 2026 Super Bowl, which saw the <em>Diners, Drive-Ins, and Dives <\/em>host trade in his iconic frosty tips and goatee for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/guy-fieri-fears-fan-reaction-super-bowl-ad-transformation-11889962\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:a clean shave and a combover;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">a clean shave and a combover<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I&#8217;ve never said words or things to make them catchphrases. I just kind of talk nonsensical, you know?&#8221; Fieri offers up examples that he hears parroted back to him by his legion of fans: &#8220;&#8216;That&#8217;s off the hook!&#8217; or &#8216;That&#8217;s money!&#8217; or &#8216;I&#8217;d eat that off a flip flop.'&#8221; There&#8217;s one phrase, more a moniker than anything, that Fieri says has come to dominate his public mentions.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\"><i>Guy Fieri for &#8216;Flavortown Food Fight&#8217; <\/i><\/p>\n<p>Food Network<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Through the 20 years of doing this, there&#8217;s been a bunch. But the big thing that comes up now is &#8216;The Mayor of Flavortown.&#8217; Yeah. &#8216;This is in Flavortown.&#8217; &#8216;Let&#8217;s go to Flavortown.&#8217; That pretty much catches everybody&#8217;s attention,&#8221; he says.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fieri started out as a restaurant manager before opening his first restaurant chain, Johnny Garlic&#8217;s, throughout California as the &#8217;90s turned to the aughts. He became well known in culinary circles for his New York City venture Guy&#8217;s American Kitchen and Bar, which landed him on the second season of <em>The Next Food Network Star<\/em>, which he won.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">He&#8217;s been a Food Network mainstay ever since, hosting series like <em>Diners<\/em>, <em>Guy&#8217;s Grocery Games<\/em>, and <em>Tournament of Champions<\/em>. The &#8220;Mayor of Flavortown&#8221; moniker that&#8217;s now synonymous with Fieri has become so prevalent that the network even channeled it for Fieri&#8217;s next big project, the forthcoming reality competition series <em>Flavortown Food Fight<\/em>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong><em>Get your daily dose of entertainment news, celebrity updates, and what to watch with our\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/ew-dispatch-newsletter-11812417\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:EW Dispatch newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">EW Dispatch newsletter<\/a><\/em>.<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fieri reflected on the origins of the phrase in a 2025 appearance on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=PV7s_vJKPfQ\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Late Show with Stephen Colbert;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><em>The Late Show with Stephen Colbert<\/em><\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;&#8216;Flavortown&#8217; was this mythical place,&#8221; Fieri said that he would go to &#8220;every time I&#8217;d try something really great.&#8221; It first came about when he encountered a perfect pizza that prompted him to exclaim, &#8220;&#8216;Look at this thing! It&#8217;s like the steering wheel on the bus going to Flavortown.'&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Fieri recalled that shortly after using the phrase on <em>Diners<\/em>, &#8220;People started walking up in airports, going, &#8216;Hey! Flavortown!&#8217; And then, someone yelled at me, &#8216;It&#8217;s the Mayor of Flavortown!'&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Guy Fieri in Bosch's 2026 Super Bowl commercial Bosch\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/DSBcwkCZ4s2luqb760IJfQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/entertainment_weekly_785\/040d2de4d284f0433c07686a3553474e\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\"><i>Guy Fieri in Bosch&#8217;s 2026 Super Bowl commercial <\/i><\/p>\n<p>Bosch<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Guy tells EW that he relishes his harmonious relationship with his fans \u2014 so he&#8217;s not about to stop all the talk about Flavortown. He&#8217;s embraced the fact that he&#8217;s become a kind of cultural icon. More than that: he&#8217;s channeled it for good.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;There&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.buffalofiericon.com\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:FieriCon;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">FieriCon<\/a> that happens in New York. There&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/flavorbasin\/?hl=en\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Flavortown Basin;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Flavortown Basin<\/a> that happens at a big ski resort. A big group does a whole day of Guy where there&#8217;s 800 people dressed in the flame shirts and the flare hair and the goatee and all that,&#8221; he explains. &#8220;They actually raise money and donate their fundraising at their event to my foundation, the Guy Fieri Foundation.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Since 2011, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.guyfierifoundation.org\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Guy Fieri Foundation;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Guy Fieri Foundation<\/a> has organized programs to train aspiring chefs lacking the means to pursue formal education, supported first responders through disaster relief, and launched literacy campaigns in Fieri&#8217;s native Sonoma County, Calif.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ew.com\/guy-fieri-reveals-what-fans-shout-out-at-him-that-catches-everyones-attention-11904189\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Entertainment Weekly;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Entertainment Weekly<\/a><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Points Guy Fieri says there&#8217;s one catchphrase among &#8220;a million&#8221; he&#8217;s inspired that he hears everywhere he goes. &#8220;Through the 20 years of doing this, there&#8217;s been a bunch. But the big thing that comes up now is &#8216;The Mayor of Flavortown,&#8217;&#8221; Fieri tells EW. &#8220;That pretty much catches everybody&#8217;s attention.&#8221; Fieri previously recalled [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2285098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[308243,318408],"class_list":["post-2285097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-food-network","tag-guy-fieri"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Guy-Fieri-reveals-what-fans-shout-out-at-him-that.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2285097"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285097\/revisions"}],"predecessor-version":[{"id":2285099,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285097\/revisions\/2285099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2285098"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2285097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2285097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2285097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}