{"id":2285474,"date":"2026-02-17T10:58:14","date_gmt":"2026-02-17T10:58:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2285474"},"modified":"2026-02-17T10:58:14","modified_gmt":"2026-02-17T10:58:14","slug":"red-sea-global-to-open-adventure-and-entertainment-district","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/red-sea-global-to-open-adventure-and-entertainment-district\/","title":{"rendered":"Red Sea Global to open adventure and entertainment district"},"content":{"rendered":"

<\/p>\n

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A landmark A$700m project for Western Sydney<\/h2>\n

Winter Sports World is positioned to become Australia\u2019s first indoor ski destination, a year-round snow resort designed to attract both domestic and international visitors. <\/p>\n

With an estimated A$700m ($465m) investment, the project will feature an indoor ski slope, a 200-room hotel, the largest indoor snow play park in the Southern Hemisphere, themed dining, and landscape design inspired by Australian nature and cultural heritage.<\/p>\n

Located near the Western Sydney International Airport, which is due to open next year, and roughly one hour from Sydney\u2019s central business district, the development is strategically placed to benefit from the region\u2019s expanding aviation network and growing population. Winter Sports World aims to anchor Western Sydney as a new tourism and leisure hub for Australia.<\/p>\n

Chinese expertise enters the Australian indoor snow market<\/h3>\n

Bonski brings extensive experience in indoor skiing operations, from technical integration to customer service, design consulting and large-scale venue management. The company has been instrumental in developing and operating several flagship indoor snow and ice destinations across China<\/a><\/strong>.<\/p>\n

Under the partnership, Bonski will provide layout optimisation, design review, pre-opening support and full operational consulting, ensuring the Western Sydney project meets international standards in snow sports entertainment.<\/p>\n

Winter Sports World\u2019s managing director Peter Magnisalis<\/strong> highlighted the collaboration as \u201ca milestone that reflects both the ambition of the project and international confidence in Western Sydney as a rising investment and tourism destination\u201d, adding that the partnership signals the region\u2019s readiness to welcome globally competitive attractions.<\/p>\n

Sustainability and year-round tourism strategy<\/h2>\n

The project aims to set a benchmark for sustainable<\/a><\/strong> indoor snow operations, integrating energy-efficient systems and environmentally responsible technologies. Its diversified offer \u2013 combining professional sports, family entertainment, leisure, and hospitality \u2013 positions it not just as a ski slope but also as a year-round tourism destination capable of driving regional visitation.<\/p>\n

Bonski\u2019 president Lu Peng<\/strong> said Australia is \u201cone of the most promising markets for indoor snow experiences\u201d, and that the company intends to bring its expertise in planning, brand-building and operational systems to support Winter Sports World in developing \u201ca widely loved snow sports destination\u201d.<\/p>\n

A new chapter for China-Australia cultural and tourism cooperation<\/h3>\n

With development approvals in place, Winter Sports World is now entering a critical implementation phase. The partnership marks one of the most substantial examples of Chinese tourism expertise supporting the development of a major attraction<\/a><\/strong> overseas. <\/p>\n

As Western Sydney positions itself for rapid growth, the collaboration highlights a broader trend: Chinese cultural and entertainment operators are increasingly becoming global partners, shaping new visitor economies beyond China\u2019s borders.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source blooloop.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A landmark A$700m project for Western Sydney Winter Sports World is positioned to become Australia\u2019s first indoor ski destination, a year-round snow resort designed to attract both domestic and international visitors. With an estimated A$700m ($465m) investment, the project will feature an indoor ski slope, a 200-room hotel, the largest indoor snow play park in […]<\/p>\n","protected":false},"author":2,"featured_media":2285475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[442840,367037,367038,416889,359696,359698,365927,374504],"class_list":["post-2285474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-adventure-experiences","tag-attraction-design","tag-attractions-business","tag-attractions-management","tag-dealfeed","tag-middle-east","tag-saudi-arabia","tag-sustainability"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Red-Sea-Global-to-open-adventure-and-entertainment-district.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2285474"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285474\/revisions"}],"predecessor-version":[{"id":2285476,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285474\/revisions\/2285476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2285475"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2285474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2285474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2285474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}