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London, 16 February 2026<\/strong>\u00a0\u2013 M+C Saatchi Sport & Entertainment, part of the global M&C Saatchi Group network, is delighted to announce that it has been appointed as the agency partner for Betway after a competitive pitch.<\/p>\n Under the new partnership, M+C Saatchi Sport & Entertainment will develop a global through-the-line campaign for Betway including advertising, communications, sponsorship activation, content creation, and fan engagement initiatives. The agency will bring to life the brand\u2019s Feel the action ethos across its varied portfolio of global sponsorships which includes Arsenal FC, Atlassian Williams F1, Manchester City, the Springboks and global ambassador Thierry Henry, with a focus on driving meaningful connections with fans and stakeholders across sport and entertainment ecosystem.<\/p>\n This collaboration marks an exciting milestone as Betway, a leading global gaming and entertainment brand, accelerates its efforts to engage audiences in innovative and culturally relevant ways. M+C Saatchi Sport & Entertainment will bring its deep expertise in sports marketing, cultural insights, and creative storytelling to deliver integrated campaigns that resonate with Betway\u2019s target communities and partners.<\/p>\n This includes the agency\u2019s experience on the F1 grid with global Formula One sponsors The LEGO Group, Barilla and Heineken, launching new sponsor Allwyn onto the grid with McLaren, and Formula One, and working directly with Oracle Red Bull Racing.<\/p>\n \u201cWe are thrilled to be partnering with Betway,\u201d said Ross Watson, Managing Partner, M+C Saatchi Sport & Entertainment. \u201cThis partnership reflects our shared commitment to creativity, cultural engagement, and fan-first experiences. We look forward to building work that drives impact \u2014 not just impressions \u2014 and elevates Betway\u2019s presence across sport and entertainment platforms.\u201d<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source roastbrief.us \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" London, 16 February 2026\u00a0\u2013 M+C Saatchi Sport & Entertainment, part of the global M&C Saatchi Group network, is delighted to announce that it has been appointed as the agency partner for Betway after a competitive pitch. Under the new partnership, M+C Saatchi Sport & Entertainment will develop a global through-the-line campaign for Betway including advertising, […]<\/p>\n","protected":false},"author":2,"featured_media":2285511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[438955,442495,353634,442841],"class_list":["post-2285510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-agency","tag-betway","tag-campaign","tag-sponsorship-campaign"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/MC-Saatchi-Sport-Entertainment-Appointed-by-Betway-to-deliver.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2285510"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285510\/revisions"}],"predecessor-version":[{"id":2285512,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285510\/revisions\/2285512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2285511"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2285510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2285510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2285510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}