Vanguard<\/a><\/p>\nJapanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space.<\/p>\n
The division draws on the success of Nippon TV\u2019s short-form drama \u201cWe are Coy Every Day,\u201d which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, \u201cThe Final Lesson \u2013 Only Survivors Graduate,\u201d recently won at the inaugural Asia Short-Form Drama Awards.<\/p>\n
Viral Pocket will operate across three areas: original IP development, end-to-end vertical production, and Kpi-driven marketing support for brands and agencies. The division has already partnered with Japanese food company Nissui, generating over…<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Vertical Vanguard Japanese broadcaster Nippon TV has launched Viral Pocket, a new vertical video division aimed at the fast-growing microdrama space. The division draws on the success of Nippon TV\u2019s short-form drama \u201cWe are Coy Every Day,\u201d which has amassed over 2.6 billion organic views since its March 2023 debut. A third title, \u201cThe Final […]<\/p>\n","protected":false},"author":2,"featured_media":2285630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2285629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Nippon-TV-Launches-Viral-Pocket-Division-to-Expand-Into-Microdrama.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2285629"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285629\/revisions"}],"predecessor-version":[{"id":2285631,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2285629\/revisions\/2285631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2285630"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2285629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2285629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2285629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}