{"id":2286180,"date":"2026-02-17T19:28:14","date_gmt":"2026-02-17T19:28:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2286180"},"modified":"2026-02-17T19:28:14","modified_gmt":"2026-02-17T19:28:14","slug":"tiktok-launches-ai-powered-ad-options-for-entertainment-marketers","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tiktok-launches-ai-powered-ad-options-for-entertainment-marketers\/","title":{"rendered":"TikTok launches AI-powered ad options for entertainment marketers"},"content":{"rendered":"<p><\/p>\n<div id=\"articleContent\" itemprop=\"articlebody\">\n<div class=\"bialty-container\">\n<p>TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and conversions for streaming and ticketed content.<\/p>\n<p><strong>What\u2019s happening<\/strong>. TikTok is introducing two new ad types for European campaigns:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Streaming Ads:<\/strong> AI-driven ads for streaming platforms that show personalized content based on user engagement. Formats include a four-title video carousel or a multi-title media card. With 80% of TikTok users saying the app influences their streaming choices, these ads can directly shape viewing decisions.<\/li>\n<li><strong>New Title Launch:<\/strong> Targets high-intent users using signals like genre preference and price sensitivity, helping marketers convert cultural moments into ticket sales, subscriptions, or event attendance.<\/li>\n<\/ul>\n<p><strong>Context<\/strong>. The rollout coincides with the 76th Berlinale International Film Festival, underscoring TikTok\u2019s growing role in entertainment marketing. In 2025, an average of 6.5 million daily posts were shared about film and TV on TikTok, with 15 of the top 20 European box office films last year being viral hits on the platform.<\/p>\n<p><strong>Why we care. <\/strong>TikTok\u2019s new AI-powered ad formats let streaming platforms and entertainment brands target users with highly personalized content, increasing the likelihood of engagement and conversions.<\/p>\n<p>With 80% of users saying TikTok influences their viewing choices (according to TikTok data), these tools can directly shape audience behavior, helping marketers turn cultural moments into subscriptions, ticket sales, or higher viewership. It\u2019s a chance to leverage TikTok\u2019s viral influence for measurable campaign impact.<\/p>\n<p><strong>The bottom line<\/strong>. For entertainment marketers, TikTok\u2019s AI-driven ad formats provide new ways to engage audiences, boost viewership, and turn trending content into measurable results.<\/p>\n<p><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-adds-new-ad-types-for-entertainment-marketers\/812135\/\">TikTok Adds New Ad Types for Entertainment Marketers<\/a><\/p>\n<\/div>\n<hr\/>\n<p class=\"article-disclosure\">\n            <em>Search Engine Land is owned by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a> Inc.<\/em>\n        <\/p>\n<hr\/>\n<div class=\"author-about py-4\">\n<div class=\"card bg-light\">\n<div class=\"row gx-0\">\n<div class=\"col-12 col-lg-auto\">\n<div class=\"authorImage p-2\">\n\t\t\t\t\t<img decoding=\"async\" class=\"img-fluid rounded avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\"\/>\t\t\t\t<\/div><\/div>\n<div class=\"col-12 col-lg\">\n<div class=\"card-body author-body p-2\">\n<div id=\"authorBio-26090\" class=\"author-desc\">\n<p><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> since 2024. She covers<\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';font-size: 16px\"> paid search, paid social, retail media, video and more.<\/span><\/p>\n<p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppc.live\" target=\"_blank\" rel=\"noopener\">PPC Live<\/a> and host of <\/span><\/span><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">weekly podcast <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/podcast.ppc.live\" target=\"_blank\" title=\"PPC Live The Podcast\" rel=\"noopener\">PPC Live The Podcast.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #212529;font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji\"><span style=\"font-size: 16px\">She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.<\/span><\/span><\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- START SIDEBAR LOWER SPACE --><\/p>\n<p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source searchengineland.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and conversions for streaming and ticketed content. What\u2019s happening. TikTok is introducing two new ad types for European campaigns: Streaming Ads: AI-driven ads for streaming platforms that show personalized content based on user engagement. Formats include [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2286181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21738],"class_list":["post-2286180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/TikTok-launches-AI-powered-ad-options-for-entertainment-marketers.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2286180"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286180\/revisions"}],"predecessor-version":[{"id":2286182,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286180\/revisions\/2286182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2286181"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2286180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2286180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2286180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}