{"id":2286716,"date":"2026-02-18T01:32:07","date_gmt":"2026-02-18T01:32:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2286716"},"modified":"2026-02-18T01:32:07","modified_gmt":"2026-02-18T01:32:07","slug":"folgers-turns-its-iconic-jingle-into-a-wake-up-anthem-for-a-new-generation","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/folgers-turns-its-iconic-jingle-into-a-wake-up-anthem-for-a-new-generation\/","title":{"rendered":"Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation"},"content":{"rendered":"

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Folgers wants America to get up, smell the coffee, and seize the day, as it reworks its famous jingle<\/a> into a medley of famous tracks about waking up.\u00a0<\/p>\n

Aware that the legacy of what was once the most recognizable jingle in American advertising was fading, Folgers was determined to move beyond its association with mornings. The 179-year-old brand enlisted the help of PSOne and BBH USA to reinvent its heritage.<\/p>\n

With the famed jingle, \u201cThe best part of wakin\u2019 up is Folgers in your cup,\u201d still at its heart, Folgers offers another interpretation, expanding the idea of waking up beyond the realms of beds and sunrises, to opening your eyes and the notion of being present, engaged, and tuned in, no matter the time of day.\u00a0<\/p>\n

To bring this concept to life, Folgers created a wake-up anthem that remixes its jingle with hit songs about waking up, spanning various genres and generations, from 1960s soul music to early 2000s alt-rock.\u00a0\u00a0<\/p>\n

\u00a0The accompanying film, shot by Calmatic<\/a> through Prettybird, flicks through the musical medley while presenting a snapshot of everyday people waking up and getting on with their day, aided by a cup of Folgers.\u00a0<\/p>\n

It opens as a woman is handed a cup of coffee in bed as The Everly Brothers\u2019 \u201cWake Up Little Susie\u201d plays on the alarm radio. The spot then transitions to a scene where a pyjama-clad woman rocks out to Evanescence\u2019s \u201cBring Me to Life\u201d as her coffee machine brews, followed by a worn-out dad singing along to Avicii\u2019s \u201cWake Me Up\u201d as his kids fight in the back of the car.\u00a0<\/p>\n

Other vignettes include a dog walker being dragged by a pack of dogs as he listens to 4 Non Blondes\u2019 \u201cWhat\u2019s Up;\u201d a man singing happily along to The All-American Rejects\u2019 \u201cGive You Hell\u201d as he washes his clothes at his local laundromat; and a young woman enjoying Aretha Franklin\u2019s \u201cI Say A Little Prayer\u201d as she gets dressed for the day.\u00a0<\/p>\n

Folgers\u2019 jingle wraps up the medley as a chef holding a reusable coffee cup sings it while wandering through the kitchen, cementing the brand\u2019s place among the iconic tracks.\u00a0<\/p>\n

The 60-second film has also been cut into 6-second, 15-second, and 30-second ads.\u00a0<\/p>\n

\u201cBy reimagining our iconic jingle, we\u2019re reclaiming Folgers\u2019 authority around \u2018waking up\u2019 in a way that feels modern, meaningful, and true to who we are,\u201d Emily Lucci, vice president, marketing at The J.M. Smucker Co., said in a statement.\u00a0<\/p>\n

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Alongside CTV and online video for Amazon Prime Video, YouTube, and Zeta, Folgers has prepared social-first storytelling on TikTok, Meta and Pinterest, as the brand aims to target a younger audience.\u00a0<\/p>\n

\u201cFolgers already owned one of the most recognizable jingles in advertising. Our job wasn\u2019t to replace it;\u00a0 it was to remind people why it matters,\u201d Yohan Daver, group creative director of BBH USA, added.\u00a0<\/p>\n

Jingle revamps\u00a0<\/strong><\/h4>\n

Folgers isn\u2019t the first brand to recently update its jingle, particularly to engage younger audiences on platforms like TikTok and Spotify.\u00a0<\/p>\n

When CeraVe<\/a> discovered the jingle from its \u201cHey It\u2019s Me\u201d commercial was being memed (and sometimes mocked) on social channels, the L\u2019Or\u00e9al-owned beauty brand got in on the joke, remixing the opening monologue and enlisting 50 influencers to dance to the new track while lavishing themselves with its moisturiser.\u00a0<\/p>\n

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Given that \u201cMaybe it\u2019s Maybelline\u201d is world-famous, Maybelline New York<\/a> recruited famed musician Miley Cyrus to give it some superstar treatment. Cyrus turned the jingle into a proper song.\u00a0<\/p>\n

And eager to get Gen Z\u2019s attention, Fanta<\/a> reimagined its early-2000s earworm Wanta Fanta, originally recorded by The Fantanas, an ensemble of singers that each represented various Fanta flavors.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.adweek.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Folgers wants America to get up, smell the coffee, and seize the day, as it reworks its famous jingle into a medley of famous tracks about waking up.\u00a0 Aware that the legacy of what was once the most recognizable jingle in American advertising was fading, Folgers was determined to move beyond its association with mornings. […]<\/p>\n","protected":false},"author":2,"featured_media":2286717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[354948,443082,346859],"class_list":["post-2286716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-creative-advertising","tag-food-industry-news","tag-library"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Folgers-Turns-Its-Iconic-Jingle-Into-a-Wake-Up-Anthem-for.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2286716"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286716\/revisions"}],"predecessor-version":[{"id":2286718,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2286716\/revisions\/2286718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2286717"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2286716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2286716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2286716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}