{"id":2287430,"date":"2026-02-18T14:15:11","date_gmt":"2026-02-18T14:15:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2287430"},"modified":"2026-02-18T14:15:11","modified_gmt":"2026-02-18T14:15:11","slug":"seatgeeks-latest-deal-brings-its-primary-tickets-to-spotify","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/seatgeeks-latest-deal-brings-its-primary-tickets-to-spotify\/","title":{"rendered":"SeatGeek&#8217;s latest deal brings its primary tickets to Spotify"},"content":{"rendered":"<br><div id=\"post-263162\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>Somewhat buried in Spotify\u2019s recent announcement of its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2026\/01\/28\/spotify-paid-out-11bn-to-the-music-industry-in-2025\/\">$11bn payouts to the music industry in 2025<\/a> was another stat relating to its ticketing features.<\/p>\n\n\n\n<p>\u201cTo date, Spotify has helped artists generate more than $1 billion in ticket sales by connecting fans with live shows through our ticketing partners,\u201d wrote SVP and global head of music Charlie Hellman.<\/p>\n\n\n\n<p>The number of those partners has been growing steadily. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2025\/09\/02\/spotifys-ticketing-partnerships-have-escalated-quite-quickly-in-2025\/\">In an interview with Music Ally last year<\/a>, Spotify\u2019s head of business development, live music Jon Ostrow said that the company now had 35 ticketing providers on board.<\/p>\n\n\n\n\n<p>The company\u2019s latest deal is with SeatGeek. Announced today, it will see the latter bringing its primary ticket inventory into Spotify\u2019s concert-discovery features.<\/p>\n\n\n\n<p>All 15 of the company\u2019s major US venue partners are involved, and Spotify users in relevant markets will now begin seeing direct links to SeatGeek tickets for concerts by the artists who they follow \u2013\u00a0alongside those from other ticketing providers.<\/p>\n\n\n\n<p>SeatGeek isn\u2019t just involved in primary ticketing: it is also a notable player in the secondary-ticketing market. However, the announcement makes it clear that this deal is focused on its primary inventory only.<\/p>\n\n\n\n\n<p>In his interview with Music Ally, Ostrow explained that Spotify has decided to avoid the secondary market thus far due to \u201cvarying degrees of toxicity from market to market\u201d around resale platforms.<\/p>\n\n\n\n<p>\u201cWe\u2019ve taken a stance that where we want to be able to provide value is for artists who have primary inventory available, and for fans who want to go,\u201d he said.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Somewhat buried in Spotify\u2019s recent announcement of its $11bn payouts to the music industry in 2025 was another stat relating to its ticketing features. \u201cTo date, Spotify has helped artists generate more than $1 billion in ticket sales by connecting fans with live shows through our ticketing partners,\u201d wrote SVP and global head of music [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2287431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[443310,22821,354172],"class_list":["post-2287430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-seatgeek","tag-spotify","tag-ticketing"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/SeatGeeks-latest-deal-brings-its-primary-tickets-to-Spotify.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2287430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2287430"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2287430\/revisions"}],"predecessor-version":[{"id":2287432,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2287430\/revisions\/2287432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2287431"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2287430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2287430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2287430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}