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News broke on Wednesday that, “Guitar Center and the Tennessee Titans today announced a first-of-its-kind partnership centered at the Titans\u2019 new Nissan Stadium in Nashville. The collaboration brings together two Music City institutions to create a new model for how music, sports, and technology come together at one of the newest venues in the country. As part of the partnership, Guitar Center is named Official Music Gear Retailer of the Tennessee Titans, and Audio Visual Design Group (AVDG), the company\u2019s premium integration brand within Guitar Center Business Solutions, is an Official AV Integrator for the new Nissan Stadium.”<\/p>\n
According to a statement, “Together, the Titans and Guitar Center<\/a> are creating a venue experience that reflects the spirit of Music City, where music is not only heard but experienced at scale through live performance, premium sound and fan engagement, redefining how live music is woven into the stadium\u2019s fan experience. Guitar Center\u2019s live performance stage and community initiatives at Nissan Stadium are scheduled to debut in spring 2027.”<\/p>\n “We\u2019re evolving Guitar Center beyond just retail to playing an active role in music culture,\u201d said Gabe Dalporto, CEO of Guitar Center. \u201cBringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.\u201d<\/p>\n \u201cThe Titans\u2019 new Nissan Stadium is the kind of high-impact venue project AVDG was built for,\u201d said Curtis Heath (pictured), President, Guitar Center Business Solutions, to MC<\/em>. \u201cWe\u2019re bringing the design and delivery strength to power everything from game day to major live events.\u201d<\/p>\n \u201cMusic is at the heart of who we are as a city, and Guitar Center\u2019s expertise and innovation will help us to take our game day experience to the next level, creating a home field advantage that is uniquely Nashville,\u201d said Tennessee Titans Senior Vice President Adam Nuse. \u201cGuitar Center knows music is a unifying force, whether that\u2019s at a concert, on a game day, or in the community, and we are proud to welcome them as partners of both the Tennessee Titans and new Nissan Stadium.\u201d<\/p>\n The statement continues: “Beyond the stadium, the partnership will extend into the Nashville community through new music-focused initiatives supported by the Guitar Center Music Foundation. Guitar Center and the Titans will collaborate on programs designed to expand access to music, celebrate local talent, and create opportunities for community participation through performances and special events at Nissan Stadium.”<\/p>\n For more information about Guitar Center, please visit\u00a0guitarcenter.com<\/a>.<\/em><\/p>\n<\/p><\/div>\n