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NEW YORK–(BUSINESS WIRE<\/a>)–<\/span>VENU+<\/a>, a leading provider of experience-enhancing, revenue-generating solutions for the entertainment and attractions industry and a portfolio company of Z Capital Group<\/a> (\u201cZCG\u201d), today announced a licensing agreement with Famous Brands International<\/a> (\u201cFamous Brands\u201d), the international franchising business for globally renowned brands Mrs. Fields<\/i><\/a>\u00ae<\/sup><\/i> and TCBY<\/i><\/a>\u00ae<\/sup><\/i>.<\/p>\n \nUnder the agreement, VENU+ is licensed to incorporate Famous Brands\u2019 intellectual property, marketing assets, and franchised location offerings into bundled commercial proposals tailored for high-traffic, non-traditional environments including airports, amusement parks, arcades and family entertainment centers.<\/p>\n \nThe collaboration positions VENU+ as a strategic growth channel for experiential retail expansion. By combining Famous Brands\u2019s globally recognized consumer brands with VENU+\u2019s established venue network and technology-enabled platform, the companies aim to deliver scalable, revenue-generating retail solutions designed to enhance guest engagement and unlock incremental revenue streams for operators.<\/p>\n \nFamous Brands provides brand stewardship, franchise training, marketing support, and established supply chain infrastructure, while VENU+ drives venue development, commercialization strategy, and customer acquisition across its portfolio of venue relationships.<\/p>\n \n\u201cThis agreement strengthens VENU+\u2019s branded retail platform and expands our ability to deliver turnkey revenue solutions within experiential destinations,\u201d said John Dunlap, Chief Executive Officer at VENU+. \u201cPartnering with established brands like Mrs. Fields and TCBY enhances our value proposition for venue operators seeking recognizable concepts supported by disciplined operational infrastructure.\u201d<\/p>\n \nThe addition of Mrs. Fields\u00ae and TCBY\u00ae complements VENU+\u2019s growing portfolio of licensing collaborations, including concepts such as Chevys Fresh Mex<\/a>, Sol Mexican Cocina<\/a>, and Solita Tacos & Margaritas<\/a>, restaurant brands that are part of the recently announced Apex Hospitality<\/a> platform.<\/p>\n \nTogether, these partnerships expand VENU+\u2019s ability to bring established, high-performing restaurant and quick-service concepts into non-traditional retail environments worldwide, providing operators with structured, scalable expansion solutions and brands with access to experiential destinations beyond traditional storefronts.<\/p>\n \nAbout VENU+<\/b><\/p>\n \nVENU+ is the world\u2019s #1 provider of full-service, tech-enabled solutions that generate revenue and improve the guest experience for top entertainment destinations across the globe. VENU+ offers an industry-leading range of solutions, including guest mobility, smart lockers, souvenir coins, photo capture, and entertainment. The company employs more than 400 professionals and operates in all 50 states and across 13 countries and four continents. For additional information, please visit www.VENUplus.com<\/a>.<\/p>\n \nVENU+ is a portfolio company of ZCG Private Equity, the private equity arm of ZCG, a privately held global firm.<\/p>\n \nAbout Famous Brands International<\/b><\/p>\n \nFamous Brands International is an international franchisor with more than 275 franchised locations worldwide, serving millions of loyal customers through its strong presence in the U.S., Canada, Australia, China, Morocco, Panama, Taiwan, Qatar and the Bahamas.<\/p>\n \nAs a leader in its categories, Famous Brands International is leveraging its iconic brands (Mrs. Fields\u00ae and TCBY\u00ae) to accelerate franchise expansion, deepen customer loyalty, and unlock new growth opportunities across established and emerging markets globally. For more information, please visit https:\/\/www.famousbrandsintl.com\/<\/a>.<\/p>\n \nAbout ZCG<\/b><\/p>\n \nZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions.<\/p>\n \nZCG\u2019s investors are some of the largest and most sophisticated global institutional investors including pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies.<\/p>\n \nFor almost 30 years, ZCG Principals have invested tens of billions of dollars of capital. ZCG has a global team comprised of approximately 400 professionals. ZCG is headquartered in New York, with seven affiliated offices, across five countries. For more information on ZCG, please visit www.zcg.com.<\/a><\/p>\n \nYou can also learn more about ZCGC, the business consulting services platform of ZCG, at www.zcgc.com<\/a>, and explore ZCG\u2019s technology affiliate, Haptiq, at www.haptiq.com.<\/a><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.businesswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK–(BUSINESS WIRE)–VENU+, a leading provider of experience-enhancing, revenue-generating solutions for the entertainment and attractions industry and a portfolio company of Z Capital Group (\u201cZCG\u201d), today announced a licensing agreement with Famous Brands International (\u201cFamous Brands\u201d), the international franchising business for globally renowned brands Mrs. Fields\u00ae and TCBY\u00ae. Under the agreement, VENU+ is licensed to […]<\/p>\n","protected":false},"author":2,"featured_media":2289061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2289060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/VENU-and-Famous-Brands-International-Announce-Licensing-Agreement-to-Expand.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2289060"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289060\/revisions"}],"predecessor-version":[{"id":2289062,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289060\/revisions\/2289062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2289061"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2289060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2289060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2289060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}