{"id":2289253,"date":"2026-02-19T15:57:04","date_gmt":"2026-02-19T15:57:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2289253"},"modified":"2026-02-19T15:57:04","modified_gmt":"2026-02-19T15:57:04","slug":"opinion-bad-bunnys-super-bowl-halftime-show-was-more-than-entertainment-it-was-a-statement","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/opinion-bad-bunnys-super-bowl-halftime-show-was-more-than-entertainment-it-was-a-statement\/","title":{"rendered":"OPINION: Bad Bunny\u2019s Super Bowl halftime show was more than entertainment \u2014 it was a statement"},"content":{"rendered":"<p><\/p>\n<div id=\"sno-story-body-content\">\n<p><span style=\"font-weight: 400;\">Bad Bunny took center stage at Super Bowl 60 at Levi\u2019s Stadium in Santa Clara, California, on Feb. 8. His electrifying performance proved that music is more entertainment; it is an art form that can unite people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the show did not surpass Kendrick Lamar\u2019s record of 133.5 million views in the U.S., its <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nielsen.com\/news-center\/2026\/super-bowl-lx-delivers-124-9-million-viewers\/\"><span style=\"font-weight: 400;\">128.2 million views<\/span><\/a><span style=\"font-weight: 400;\"> places Bad Bunny at fourth all-time in Super Bowl halftime show history. However, his impact extended far beyond television. On YouTube, as of Feb. 14, the official, <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/G6FuWd4wNd8?si=lBX7UqxTRXbIHAxO\"><span style=\"font-weight: 400;\">NFL-uploaded<\/span><\/a><span style=\"font-weight: 400;\"> view of Bad Bunny\u2019s halftime show has more than 90 million views. To put this number in perspective, Lamar\u2019s performance, now a year ago, sits at 166 million views as of Feb. 14. On social media, according to the NFL, it racked up <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/sport\/2026\/feb\/11\/super-bowl-lx-audience-figures-bad-bunny-halftime-show#:~:text=Half%2Dtime%20show%20on%20social,language%20history%20in%20the%20US.\"><span style=\"font-weight: 400;\">4 billion views<\/span><\/a><span style=\"font-weight: 400;\">, an increase of 137% from last year\u2019s show. Additionally, the NFL stated that more than <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/sport\/2026\/feb\/11\/super-bowl-lx-audience-figures-bad-bunny-halftime-show#:~:text=Half%2Dtime%20show%20on%20social,language%20history%20in%20the%20US.\"><span style=\"font-weight: 400;\">55% of all social views came from international markets<\/span><\/a><span style=\"font-weight: 400;\">. Lastly, viewership on Telemundo, the Spanish-language broadcast, averaged 4.8 million views during Bad Bunny\u2019s halftime show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Puerto Rican star not only electrified the 70,823 fans at Levi\u2019s Stadium, but also infused his performance with rich symbolism and storytelling. Adorned in an off-white jersey, the King of Latin Trap stepped out in the beginning sequence of his show with \u201cOcasio\u201d on his back, an homage to his mother\u2019s name and a large \u201c64\u201d across both sides of the jersey, an homage to his uncle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shortly after he delivered his 2022 hit \u201cTit\u00ed Me Pregunt\u00f3,\u201d the party moved to \u201cLa Casita,\u201d a real-size replica home from the star\u2019s historic 31-day \u201cNo Me Quiero Ir de Aqui\u201d residency in Puerto Rico. The home is not only a symbol of his residency, but also a cultural beacon, reflecting a traditional house style found across the island and marquesinas, house parties that take place in the garage or car port of a person\u2019s home. At the Big Game, the celebrities hanging out at La Casita included\u00a0 Pedro Pascal, Cardi B, Young Miko, Karol G and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The party did not stop there, and neither did the cultural weight of the performance. Samples from fellow Puerto Rican music artists Tego Calder\u00f3n, Don Omar and Daddy Yankee rang out in tribute. The tribute to Daddy Yankee was most notable as the sound of his 2004 hit \u201cGasolina\u201d reminded millions of his significance to the genre and his induction to the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.loc.gov\/programs\/national-recording-preservation-board\/recording-registry\/registry-by-induction-years\/2023\/\"><span style=\"font-weight: 400;\">National Recording Registry in 2023<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those in attendance cheered with the surprise appearance of Lady Gaga, who performed a salsa rendition of her hit \u201cDie with a Smile\u201d in a baby blue dress with a red floral brooch representing the maga, the national flower of Puerto Rico. Her salsa rendition serves as a bridge between pop and Latin music on one of the grandest stages in the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tributes to two icons of New York City were next as Benito entered a stage set inspired by La Marqueta, an East Harlem market. According to <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/publicmarkets.nyc\/la-marqueta\"><span style=\"font-weight: 400;\">Public Markets by New York City<\/span><\/a><span style=\"font-weight: 400;\">, from the 1930s to the 1950s it was originally an informal gathering place for pushcart vendors and merchants was home to Puerto Rican, Dominican, Cuban and Mexican immigrants. The next icon was Maria Antonia Cay, lovingly known as \u201cTo\u00f1ita.\u201d Cay, the owner of Caribbean Social Club in Brooklyn, has been a bastion of Latino culture where <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hola.com\/us\/celebrities\/20260210883098\/tonita-puerto-rican-icon-bad-bunny-tribute\/\"><span style=\"font-weight: 400;\">patrons of her club<\/span><\/a><span style=\"font-weight: 400;\"> have described it as \u201chome.\u201d During the performance of \u201cNUEVAYoL\u201d, Cay made an appearance at a recreation of her club, giving the artist a shot. Her cameo serves not only as a thanks to her hard work, but also a reminder of the importance of Latino culture in hubs such as New York City.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A 1-2 combo of storytelling was displayed as Ricky Martin made a surprise cameo. Martin\u2019s appearance is significant as he served as an innovator of Latin pop into the global mainstream and paved the way for future Latin stars. Combined with his performance of Bad Bunny\u2019s \u201cLo Que Le Pas\u00f3 a Hawaii,\u201d which translates to \u201cWhat Happened to Hawaii,\u201d allowed Martin to speak out about the gentrification and political issues of his home, Puerto Rico. The cameo was capped off by the performance of \u201cEl Apagon,\u201d meaning \u201cThe Blackout,\u201d by the headliner who carried a distinct version of the Puerto Rican flag and sang atop a power line. The flag featured a light blue triangle, <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pbs.org\/newshour\/show\/the-cultural-impact-of-bad-bunnys-super-bowl-halftime-show\"><span style=\"font-weight: 400;\">a color that is particularly associated with sovereignty and independence<\/span><\/a><span style=\"font-weight: 400;\">. The performance upon a power line comes as a reminder of the destruction of Puerto Rico by Hurricane Maria in 2017. As a result, it is now the <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/rhg.com\/research\/puerto-rico-hurricane-maria-worlds-second-largest-blackout\/\"><span style=\"font-weight: 400;\">longest power outage in U.S. history and the second longest power outage in world history<\/span><\/a><span style=\"font-weight: 400;\">. Today, Puerto Rico still has recurring power outages, a topic that is addressed in \u201cEl Apagon.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Bad Bunny was announced as the headliner of the Super Bowl 60 halftime show, it came with an astronomical amount of criticism. Just days after the announcement, U.S. Department of Homeland Security Secretary Kristi Noem <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/1bp089KF7bg?si=qMK06C5wPrguf_2w&amp;t=427\"><span style=\"font-weight: 400;\">spoke out against the NFL for its decision<\/span><\/a><span style=\"font-weight: 400;\">. Noem told right-wing podcaster Benny Johnson, \u201cThey suck, and we\u2019ll win, and God will bless us. We\u2019ll stand and be proud of ourselves at the end of the day, and they won\u2019t sleep at night because they don\u2019t know what they believe. And they\u2019re so weak, we\u2019ll fix it.\u201d Additionally, Noem\u2019s chief adviser Corey Lewandowski, <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/EY4Zdsm3Zp8?si=c-DUZ-hg6TqxsuPh&amp;t=516\"><span style=\"font-weight: 400;\">also made comments about the decision to feature Bad Bunny saying<\/span><\/a><span style=\"font-weight: 400;\">, \u201cIt\u2019s so shameful that they\u2019ve decided to pick somebody who just seems to hate America so much to represent them at the halftime game.\u201d Speaker of the House of Representatives Mike Johnson, <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/PabloReports\/status\/1975665219159687622?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1975665219159687622%7Ctwgr%5E4fdd68159949c3523407533320f2aa8bbd071827%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fvariety.com%2F2025%2Fmusic%2Fnews%2Fhouse-speaker-johnson-bad-bunny-super-bowl-halftime-1236542862%2F\"><span style=\"font-weight: 400;\">made a brief comment <\/span><\/a><span style=\"font-weight: 400;\">saying it was a \u201cterrible decision.\u201d President Donald Trump in an interview with <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2026\/01\/24\/us-news\/trump-tells-the-post-hes-skipping-the-super-bowl-slams-halftime-performers-bad-bunny-and-green-day\/\"><span style=\"font-weight: 400;\">The celebrity.land<\/span><\/a><span style=\"font-weight: 400;\"> talked about the decision and the addition of Green Day saying, \u201cI\u2019m anti-them. I think it\u2019s a terrible choice. All it does is sow hatred. Terrible.\u201d All of the criticism against Bad Bunny resulted in the creation of Turning Point USA\u2019s <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/celebrities\/2026\/02\/10\/kid-rock-denies-lip-syncing-tpusa-halftime-show\/88612438007\/\"><span style=\"font-weight: 400;\">pre-recorded<\/span><\/a><span style=\"font-weight: 400;\"> \u201cAll-American Halftime Show,\u201d which was headlined by Kid Rock and peaked at around <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/super-bowl-2026-which-had-more-viewers-bad-bunny-halftime-show-or-turning-point-usa-11902712\"><span style=\"font-weight: 400;\">6.1 million views<\/span><\/a><span style=\"font-weight: 400;\"> come game day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post-Super Bowl arose <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/RepFine\/status\/2020925409043313023\"><span style=\"font-weight: 400;\">a call by U.S. Rep. Randy Fine<\/span><\/a><span style=\"font-weight: 400;\"> for the Federal Communications Commission to put fines on the NFL, NBC and Bad Bunny, calling the show \u201cillegal.\u201d <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/RepOgles\/status\/2021002549491302715\"><span style=\"font-weight: 400;\">U.S. Rep. Andy Ogles followed suit<\/span><\/a><span style=\"font-weight: 400;\">, requesting the Energy and Commerce Committee to launch a formal congressional inquiry into the NFL and NBC. The president would also make a <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/116038200403048483\"><span style=\"font-weight: 400;\">Truth Social post stating<\/span><\/a><span style=\"font-weight: 400;\">, \u201cIt makes no sense, is an affront to the Greatness of America, and doesn\u2019t represent our standards of Success, Creativity, or Excellence,\u201d while adding, \u201cthere is nothing inspirational about this mess of a halftime show.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the president may not believe there was anything inspirational during the halftime show, I do. While Rep. Johnson, Secretary Noem and Lewandowski may describe the decision to have Bad Bunny headline the halftime show as \u201cterrible,\u201d I don\u2019t. While many may have thought that the show was boring, I didn\u2019t. As the son of a Mexican immigrant and a hard-working Hispanic, I saw Bad Bunny\u2019s performance as one of the most beautiful representations of Latino culture. It displayed how culture can go beyond its definitions and represent millions of people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the wedding \u2014 <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.pbs.org\/newshour\/nation\/that-wedding-during-bad-bunnys-super-bowl-halftime-show-it-was-real#:~:text=SANTA%20CLARA%2C%20Calif.,Bowl%20halftime%20show%20was%20real.&amp;text=About%20five%20minutes%20into%20the,trusted%20journalism%20and%20civil%20dialogue.\"><span style=\"font-weight: 400;\">which was a real wedding<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 began, memories from my childhood flooded my memory, being at weddings that extended far into the night. There was never a dull moment. Rarely a slow song, rarely a break in between, almost always a genre of Latin pop. Of course, being a kid, I grew tired at some point in the night, and I\u2019d nap on a collection of chairs. I never fully fell asleep, but enough for me to rest and only woken up for a song that nobody could miss. That memory came to life in front of millions as Bad Bunny woke up a child who was asleep in the same way that millions used to as kids.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another memory that came to life was the young boy who was dressed in a green striped polo. My older brother and I share a memory in this short part of the show. Not only were we once dressed in the same style of polo, but we were also once the kids who sat in front of the television watching those who inspired us. We were once the kids who were told by our family \u201cIf you work hard, if you always believe in yourself, if you remember where you came from, you\u2019ll never work a day in your life.\u201d In that short moment, we both looked back on our childhood and were able to reflect on our life journeys both together and apart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the show came to an end, the artist began naming multiple countries in the Americas, including the U.S. \u2014 a reminder that the name is used across two continents. With the final shot of the show, he displays a football that says \u201cTogether, we are America,\u201d and across the jumbotron of Levi\u2019s Stadium read \u201cThe only thing more powerful than hate is love.\u201d A sentiment that millions, as well as myself, believe. That together, we are a united people. That in the heated, intense, hateful socio-political climate that many live in, love can overcome hatred. That a Puerto Rican star could take on one of the largest stages in the world and unite all of the Americas, represent millions and display the rich and diverse Latino culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growing up, I was surrounded with Latin music of all genres. At parties, graduations, Thanksgiving, Christmas, Easter, road trips, football games, baseball games, in class, at home, on the radio, in grocery stores, in public spaces: Latin music surrounded me. The artists who created this music were absolute stars. However, there was always the struggle of being \u201cseen,\u201d or having the culture be acknowledged on a grander scale. No matter how big of a star they were, there was always a struggle with staying in mainstream media. So naturally, when I saw that Bad Bunny was going to headline the halftime show, I was excited. I knew how big of a global sensation he was and the mass amount of people who he was going to represent. After the game was over, I realized that I was represented and seen by millions. I talked with friends and family and discussed how so many of our cultures and heritages were seen. I found myself wanting to replay the show over and over. There was something incredibly fulfilling about the show and having a Grammy winning, Spanish-speaking, global superstar give the performance of a lifetime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And at the end of it all, I\u2019m reminded of a younger version of myself \u2014 the child who was woken up at parties and who sat in front of the TV, inspired by many \u2014 finally seeing his wish fulfilled: to be seen. Through his 15-minute show, an artist by the name of Benito Antonio Mart\u00ednez Ocasio, gave a true All-American performance, proving that music is a source of inspiration and can unite cultures, countries and people.\u00a0\u00a0<\/span><\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.hilltopviewsonline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bad Bunny took center stage at Super Bowl 60 at Levi\u2019s Stadium in Santa Clara, California, on Feb. 8. His electrifying performance proved that music is more entertainment; it is an art form that can unite people. While the show did not surpass Kendrick Lamar\u2019s record of 133.5 million views in the U.S., its 128.2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2289254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[30802,306473,313551,346955],"class_list":["post-2289253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-bad-bunny","tag-halftime-show","tag-latin-music","tag-super-bowl"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/OPINION-Bad-Bunnys-Super-Bowl-halftime-show-was-more-than.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2289253"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289253\/revisions"}],"predecessor-version":[{"id":2289255,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289253\/revisions\/2289255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2289254"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2289253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2289253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2289253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}