{"id":2289620,"date":"2026-02-19T19:17:28","date_gmt":"2026-02-19T19:17:28","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2289620"},"modified":"2026-02-19T19:17:28","modified_gmt":"2026-02-19T19:17:28","slug":"betway-selects-mc-saatchi-sport-entertainment-as-agency-partner-02-20-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/betway-selects-mc-saatchi-sport-entertainment-as-agency-partner-02-20-2026\/","title":{"rendered":"Betway Selects M+C Saatchi Sport &#038; Entertainment As Agency Partner 02\/20\/2026"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"David New York Ups 5 Creatives 02\/20\/2026\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/412898\/david-new-york-ups-5-creatives.html\" data-start=\"1\" data-index=\"0\">\n<p><\/p>\n<p>M+C Saatchi Sport &amp; Entertainment was named agency<br \/>\npartner for gaming brand Betway after a competitive pitch.<\/p>\n<p>The agency&#8217;s remit is a global sponsorship campaign for Betway that envelopes advertising, communications, sponsorship activation,<br \/>\ncontent creation and fan engagement.<\/p>\n<p>Betway&#8217;s global sponsorships include Arsenal FC, Atlassian Williams F1, Manchester City and the Springboks.<\/p>\n<p>Ross Watson, managing partner, M+C<br \/>\nSaatchi Sport &amp; Entertainment, said the focus is to \u201cbuild work that drives impact \u2014 not just impressions \u2014 and elevates Betway\u2019s presence across sport and entertainment<br \/>\nplatforms.\u201d\u00a0 M+C&#8217;s experience in this arena includes work for Formula One, The LEGO Group, Barilla, Heineken and Oracle Red Bull Racing.<\/p>\n<p>The agency\u2019s clients include Absolut,<br \/>\nBallantine\u2019s, Barclays, Kia and Coca-Cola. It has offices in London, Amsterdam, Berlin, Sydney, New York and Johannesburg. M+C Saatchi Sport &amp; Entertainment is part of the M+C Saatchi<br \/>\nGroup.<\/p>\n<div class=\"ads_inline_640\"><!-- ~advertisement~ big_unit --><\/p>\n<p>advertisement<\/p>\n<p><!-- Website big_unit Ad --><\/p>\n<p>advertisement<\/p>\n<\/div>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediapost.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M+C Saatchi Sport &amp; Entertainment was named agency partner for gaming brand Betway after a competitive pitch. The agency&#8217;s remit is a global sponsorship campaign for Betway that envelopes advertising, communications, sponsorship activation, content creation and fan engagement. Betway&#8217;s global sponsorships include Arsenal FC, Atlassian Williams F1, Manchester City and the Springboks. Ross Watson, managing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2289621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[443660],"class_list":["post-2289620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-the-agencys-remit-is-a-global-sponsorship-campaign-02-20-2026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Betway-Selects-MC-Saatchi-Sport-Entertainment-As-Agency-Partner.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2289620"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289620\/revisions"}],"predecessor-version":[{"id":2289622,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2289620\/revisions\/2289622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2289621"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2289620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2289620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2289620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}