{"id":2289893,"date":"2026-02-19T21:54:21","date_gmt":"2026-02-19T21:54:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2289893"},"modified":"2026-02-19T21:54:21","modified_gmt":"2026-02-19T21:54:21","slug":"dentsu-entertainment-partners-with-iconic-arts-to-explore-new-storytelling-techniques-02-20-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/dentsu-entertainment-partners-with-iconic-arts-to-explore-new-storytelling-techniques-02-20-2026\/","title":{"rendered":"Dentsu Entertainment Partners With Iconic Arts To Explore New Storytelling Techniques 02\/20\/2026"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"David New York Ups 5 Creatives 02\/20\/2026\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/412898\/david-new-york-ups-5-creatives.html\" data-start=\"None\" data-index=\"0\">\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"2035759113\" paraeid=\"{d9604d06-abb7-404c-b6b5-3fccb09173cf}{237}\">\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr&#10;SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"565887286\" paraeid=\"{16f3c23e-e200-4596-9f20-f8cc1633b4e4}{10}\">Dentsu Entertainment\u00a0has formed a partnership<br \/>\nwith\u00a0Iconic Arts, an entertainment and technology studio\u00a0with offices in Los Angeles,\u00a0Tokyo\u00a0and Latin America.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"1826090716\" paraeid=\"{34307a31-060d-4db9-a379-4559f8a91cb9}{227}\">The partnership is\u00a0focused on building scalable,<br \/>\ndata-driven\u00a0intellectual property for brands across content, experiences, interactive\u00a0media\u00a0and consumer products, as brands increasingly seek ways to promote products beyond<br \/>\ntraditional ads and\u00a0campaigns.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<div class=\"ads_inline_640\"><!-- ~advertisement~ big_unit --><\/p>\n<p>advertisement<\/p>\n<p><!-- Website big_unit Ad --><\/p>\n<p>advertisement<\/p>\n<\/div>\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"2099391311\" paraeid=\"{0fa1bd94-5b0a-44a9-a88d-2ec52b23b0b6}{73}\">One focus is anime and serialized entertainment formats.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph&#10;SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"1373894209\" paraeid=\"{4dd9a60a-5d4f-4145-a03b-b4dbe56e1783}{54}\">Iconic Arts was founded\u00a0a few\u00a0years ago by CEO Steven\u00a0Haddadian\u00a0and several<br \/>\npartners. The firm has\u00a0backing\u00a0from screenwriter Eric Roth,\u00a0musician\u00a0and\u00a0technologist\u00a0Will.i.am\u00a0and Hollywood executives Chris Heatherly (Disney,\u00a0NBC Universal)<br \/>\nand Mark Caplan (Sony) among others.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"1563686832\" paraeid=\"{70c5d6e3-c788-4796-907d-03f4cc4f3bee}{151}\">The studio has a separate joint venture in Japan with lead investor and advisor, Motoki Tani,\u00a0who was the co-founder<br \/>\nof\u00a0Animoca\u00a0Brands KK, which advises clients on IP development.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"1729866052\" paraeid=\"{855b9608-4afb-4d96-9298-a95c41344d56}{51}\">Studio Arts has a proprietary data intelligence platform known as IP-IQ\u00a0that\u2019s\u00a0designed to<br \/>\nguide\u00a0preproduction\u00a0creative development, audience targeting, platform\u00a0selection\u00a0and IP scalability.\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"2004808608\" paraeid=\"{517c2f0d-a16b-48dc-813c-0c57de2964c8}{211}\">Dentsu said a key focus of the\u00a0effort is to help Japanese and global<br \/>\nbrands develop\u00a0cross-cultural content and other\u00a0IP that can\u00a0be used\u00a0in\u00a0multiple markets.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"17225229\" paraeid=\"{a37d6de0-c720-4610-a2ec-22ce5b2ffaf1}{64}\">\u201cIconic Arts and IP-IQ give our teams a powerful way to identify which<br \/>\nstories,\u00a0formats and\u00a0IP ideas have\u00a0global potential,\u201d said Ray Konishi,\u00a0head of Japan-US Synergy at Dentsu.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"OutlineElement Ltr&#10;SCXW43937806 BCX0\">\n<p class=\"Paragraph SCXW43937806 BCX0\" lang=\"EN-US\" paraid=\"425859986\" paraeid=\"{ed73ee45-34e6-405a-b21d-e1481307fca5}{232}\">Last year,\u00a0beverage giant Suntory Holdings made a<br \/>\n\u201cstrategic investment\u201d in Iconic Arts, although the financial details were not\u00a0disclosed.\u00a0But the main idea is to explore\u00a0new marketing\u00a0and storytelling methods to<br \/>\nenhance global brand value, the company said at the time.\u00a0\u00a0<\/p>\n<\/div>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            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brands increasingly seek ways to promote products beyond traditional ads and\u00a0campaigns.\u00a0 advertisement advertisement One focus is anime and serialized 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