\n\tIf you happened to wander through New York\u2019s Times Square this week and glanced up at a billboard that cryptically read \u201cWHAT IS YOUR LOVE SONG?\u201d you might have wondered what the romantic message was all about.<\/p>\n
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<\/p>\n \t<\/span><\/p><\/div>\n<\/div><\/div>\n See latest videos, charts and news<\/p>\n<\/p><\/div>\n \n\tThe answer, as it turns out, is all about BTS<\/a>. <\/p>\n \n\tOn Valentine\u2019s Day, the seven member K-pop supergroup posted a snippet of an untitled, emotional new ballad<\/a> on Instagram along with images of people gathering around a giant wall of red roses. As they pulled the flowers out one-by-one and tucked them into commemorative white paper cones with a card reading \u201cMy Love Song Is ( ),\u201d the result was a rose-y message: \u201cWhat Is Your Love Song?\u201d with the BTS logo underneath. The rose-filled walls went up in COEX in Seoul, Covent Garden in London and The Grove in Los Angeles.<\/p>\n \n\tThen, earlier this week, they doubled down in a post with a snippet of what sounded like another new tune, a midtempo track on which they sing, \u201cYeah, just one day, one night,\u201d over more footage of people pulling roses out of displays and the caption, \u201cNothing but love in this space<\/a>.\u201d<\/p>\n \n\tThe previews continued with a brief bit of another new song<\/a>, an up-tempo pop track cued to footage of the group\u2019s members taking selfies in the snow, dancing, working out and checking their phones, with ARMY encouraged to join in on the \u201cLove\u201d campaign by sharing \u201cyour daily moment with full of LOVE,\u201d and a request to replace the music in the clip with \u201cyour favorite LOVE SONG.\u201d<\/p>\n \n\tWhat is it all about? On Friday (Feb. 20), the group officially confirmed the launch of the global \u201cWHAT IS YOUR LOVE SONG?\u201d campaign, consisting of large-scale installations in their native Seoul, as well as New York and London to ramp up anticipation for BTS\u2019 upcoming fifth studio album, Arirang<\/a><\/em> (March 20). <\/p>\n \n\tAccording to the release, the intriguing question popped up across the three cities recently in the form of a building in Seoul near the Seongsu Station that was wrapped with the phrase, as well as on billboards in Times Square, large-scale posters across the East Village, Soho and Brooklyn and a projection mapping in Union Square. It showed up in London with the question lighting up LED screens at the Waterloo Station and London Bridge, as well as the Westfield building.<\/p>\n \n\tThe campaign also showed up on digital platforms including Meta, Spotify, YouTube Music and Weverse with interactive templates and curated playlists hawking the love message. While BTS kept things cryptic at first, the mystery was revealed on Friday to be part of the global campaign to welcome Jung Kook, V, Jimin, Suga, j-hope, RM and Jin back from a nearly four-year hiatus in form of yet another Instagram post<\/a> featuring footage of fans around the world grabbing their roses set to the tune of a midtempo track on which they sing, \u201cI can make it better\/ I can hold you tighter\/ I can make it right.\u201d <\/p>\n \n\t\u201cA \u2018love song\u2019 goes beyond a simple track about love. It\u2019s a song that brings back memories, offers comfort, and gives strength,\u201d read a statement from label BIGHIT Music. \u201cWe hoped that \u2018WHAT IS YOUR LOVE SONG?\u2019 would inspire everyone to rediscover the song that lives in their hearts.\u201d The release noted that the \u201cLOVE\u201d campaign reflects the central message of Arirang<\/em>, \u201can album that encapsulates BTS\u2019 identity and the universality of the emotions they encounter. By inviting audiences to reflect on their own \u2018love song\u2019 that evokes cherished memories, comfort, and strength, BTS extend the album\u2019s message beyond music into a shared global experience.\u201d<\/p>\n \n\tThe campaign is slated to run through Sunday (Feb. 22), with QR codes attached to posters throughout Seoul, New York and London allowing ARMY to visit the promotional stunt\u2019s website<\/a> and share their own love song. Personalized street posters featuring common local first names \u2014\u00a0alongside ones incorporating the group members\u2019 names \u2014\u00a0have also been put up in New York, London and L.A.<\/p>\n \n\tIn addition to the \u201cLove\u201d blitz, BTS is gearing up to return to the road on their upcoming massive 2026-2027 world tour<\/a>, slated to kick off on April 9 in Goyang, South Korea in support of their first new full-length studio album since 2022\u2019s Map of the Soul: 7<\/em>. The Bangtan Boys will also drop a pair of Netflix specials<\/a>, beginning with their first live show in three years, which will stream on the day after the LP\u2019s release. BTS the Comeback Live | Arirang<\/em> will debut on the streamer at 7 a.m. ET on March 21, followed by a full-length documentary chronicling their comeback, BTS: The Return<\/em>, which will premiere on March 27. <\/p>\n \n\tAs if all of that wasn\u2019t enough, BTS will be back on movie screens around the world on April 11 and 18 with a global live cinema event, BTS WORLD TOUR \u2018ARIRANG\u2019 LIVE VIEWING<\/em><\/a>, which will present two of their full-length concerts in theaters.<\/p>\n
![\"Billboard](\"https:\/\/i.imgur.com\/2HpFicp.png\")