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Myke Towers<\/a> has become one of Latin music\u2019s biggest voices in recent years, and now he\u2019s extending his empire to restaurants. It was announced last month that he had entered into a partnership with Taco Bell<\/a>. The latest product of the team-up is a new ad for the Chicken Bacon Ranch Street Chalupas, which features Towers\u2019<\/a> song \u201cSunblock.\u201d<\/p>\n The collaboration actually has some personal meaning for Myke. As a press release explains, there was a day in 2015 when he was recording in Miami. All he had was $10 and no ride, so he and two friends walked to a Taco Bell, where a fan asked him for a photo. He was surprised to be recognized and thought it was a joke, but a friend said, \u201cThat\u2019s a sign. You\u2019re going to be big.\u201d<\/p>\n Now, Myke reflects, \u201cI had no faith in myself in that moment.\u201d He adds, \u201cIt was part of a process. God puts you through things to see how you react. That day was my first sign, even if I couldn\u2019t recognize it yet. Life has a way of sending you signs, moments that tell you to keep going, to dream bigger, to own your path.\u201d<\/p>\n Karla Patino, Chief Marketing Officer, Taco Bell LA&C, also says:<\/p>\n \u201cMyke is an artist who inspires people to move, emotionally, creatively, culturally. His journey mirrors the spirit of Live M\u00e1s: bold, expressive, and authentically connected to the communities we serve. This is a milestone partnership for Taco Bell, and we\u2019re thrilled to bring his voice, his energy, and his global fanbase into the Taco Bell family.\u201d<\/p>\n<\/blockquote>\n Check out the new ad above.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source uproxx.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Myke Towers has become one of Latin music\u2019s biggest voices in recent years, and now he\u2019s extending his empire to restaurants. It was announced last month that he had entered into a partnership with Taco Bell. The latest product of the team-up is a new ad for the Chicken Bacon Ranch Street Chalupas, which features […]<\/p>\n","protected":false},"author":2,"featured_media":2292153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[25292,21800,386659,365217],"class_list":["post-2292152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-home-page","tag-music","tag-myke-towers","tag-taco-bell"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Myke-Towers-And-Taco-Bell-Have-A-New-Partnership.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2292152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2292152"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2292152\/revisions"}],"predecessor-version":[{"id":2292154,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2292152\/revisions\/2292154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2292153"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2292152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2292152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2292152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n