{"id":2295024,"date":"2026-02-23T08:59:51","date_gmt":"2026-02-23T08:59:51","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2295024"},"modified":"2026-02-23T08:59:51","modified_gmt":"2026-02-23T08:59:51","slug":"mcdonalds-refreshes-im-lovin-it-in-new-hong-kong-campaign-with-warner-music-artists","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/mcdonalds-refreshes-im-lovin-it-in-new-hong-kong-campaign-with-warner-music-artists\/","title":{"rendered":"McDonald’s Refreshes ‘I’m Lovin’ It’ in New Hong Kong Campaign With Warner Music Artists"},"content":{"rendered":"

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Following its 50th anniversary in 2025, McDonald\u2019s Hong Kong is launching a new campaign with BBDO Hong Kong that leverages \u201cI\u2019m lovin\u2019 it\u201d while elevating it within the context of today.<\/p>\n

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The campaign, which marks the first major campaign from BBDO Hong Kong as the newly appointed creative agency for McDonald\u2019s Hong Kong, working alongside media partner OMD is built on a fan truth: \u201cMcDonald\u2019s is the one place you never have to pretend\u201d.<\/p>\n

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It celebrates people showing up as themselves, whether they be jammin\u2019, dancin\u2019, trainin\u2019, flexin\u2019, creatin\u2019, playin\u2019, gamin\u2019, or readin\u2019. The campaign features Warner Music artists MC Cheung, Panther Chan, Dear Jane, and Hong Kong professional tennis player Coleman Wong, showing real versions of themselves.<\/span><\/p>\n

Four TVC versions feature each talent showcasing their authentic passion and a different Extra Value Meal. MC Cheung\u2019s playin\u2019, Panther Chan\u2019s gamin\u2019, Dear Jane\u2019s jammin\u2019, and Coleman Wong\u2019s smashin\u2019.<\/p>\n