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\n\tThe boss of Sidemen Entertainment has taken a swipe at the BBC<\/a> just a few weeks after the corporation struck a landmark YouTube deal.<\/p>\n \n\tSpeaking at MIP London<\/a>, Victor Bengtsson<\/a>, who oversees the company founded by the popular YouTube collective, implied the BBC has lost connection with young audiences as YouTubers like The Sidemen<\/a> dominate the space.<\/p>\n \n\t\u201cFor 10 years we have been consistently delivering content that has an audience that might have been 17 years old back [when we started] and over 10 years time we have continued doing the same thing,\u201d he said. \u201c[These young audiences] do not look at the BBC and say, \u2018Oh my god I love the BBC they make such good shows\u2019. They look at The Sidemen and say, \u2018Oh my god these are the boys I grew up with and I love what they make\u2019.\u201d<\/p>\n \n\tLed by KSI, The Sidemen have hundreds of millions of followers on socials around the world and are now up to a third season of their Big Brother-<\/em>esque reality series Inside <\/em>for Netflix, along with making an American version.<\/p>\n \n\tThe BBC is seeking to build a connection with today\u2019s young audiences and recently struck a watershed deal <\/a>with YouTube that will see the corporation make shows specifically for the Google-owned platform. This morning, BBC Studios bosss Tom Fussell said<\/a> \u201ceveryone needs a strategy to be on ad-funded platforms and YouTube is the biggest,\u201d as he talked up activity in the space. <\/p>\n \n\t\u201cMr Beast will produce Toy Story <\/em>for this generation\u201d<\/strong><\/p>\n \n\tBengtsson predicted traditional TV gatekeepers will start \u201ctaking stabs at things they haven\u2019t taken stabs at yet\u201d due to the rapid increase in ad spend on YouTube over the past couple of years.<\/p>\n \n\t\u201cMr Beast will produce the Toy Story <\/em>for this generation,\u201d he added. \u201cBig Brother <\/em>for this generation will be created by the minds that who entertained that generation for 10 years and then was gatekept from actually speaking to the real estate groups. You will see more shows like Inside <\/em>and more groups like The Sidemen.\u201d<\/p>\n \n\tOn the latter point, Bengtsson gave the example of George Clarke, a former Inside <\/em>contestant who just came second on the BBC\u2019s Strictly Come Dancing <\/em>and now has a YouTube collective. <\/p>\n \n\tBengtsson was recently promoted <\/a>to CEO of Sidemen Entertainment and the expanding group has launched an indie, Sidemen Productions<\/a>.<\/p>\n