\n\tApple Music\u2019s artist services and distribution company Platoon has inked a deal with Lenny Tav\u00e1rez<\/a>, the company tells Billboard<\/em>. <\/p>\n \n\tKnown for his signature blend of seductive reggaet\u00f3n infused with R&B tones, Tav\u00e1rez (real name Julio Manuel Gonz\u00e1lez Tav\u00e1rez) has emerged as one of the most notable artists in Puerto Rico\u2019s thriving music scene.<\/p>\n \t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n \t\t\t\t\t\t<\/p><\/div>\n \t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n \n\t\u201cI\u2019m thrilled to join\u00a0Platoon\u00a0with its prestigious, boutique approach to talent development,\u201d Tav\u00e1rez tells Billboard<\/em> in a statement. \u201cI truly believe this will elevate my career to new heights, and I\u2019m excited to embrace the unique challenges and grow alongside an innovative and forward-thinking company.\u201d<\/p>\n \n\tWith more than 11 billion streams, 16 million followers across social platforms, and charting hits like \u201cBellaquita,\u201d \u201cPa Mi Remix\u201d and \u201cMedallo,\u201d Tav\u00e1rez has established himself as a force in Latin urban music. He\u2019s also landed on several Billboard c<\/em>harts, including six entries on Hot Latin Songs and eight on the Billboard Global Excl. U.S. tally.<\/p>\n \n\tBeyond his own music, Tav\u00e1rez\u2019s songwriting credits include blockbuster singles such as Karol G\u2019s \u201cBichota\u201d and Anitta\u2019s \u201cEnvolver,\u201d showcasing his impact as one of the genre\u2019s most sought-after creative collaborators. He is a two-time SESAC pop\/rhythm songwriter of the year (2023 and 2025) and was honored with the La Musa Triunfador award at the 12th annual La Musa Awards.<\/p>\n \n\t\u201cLenny has been shaping the culture for a long time, and his talent speaks for itself,\u201d said Gabrielle Mella,<\/strong>\u00a0Platoon\u2019s\u00a0senior Latin marketing manager. \u201cBringing him into the\u00a0Platoon\u00a0ecosystem allows us to amplify his voice and position him for the kind of visibility and momentum his work deserves as he enters this next phase of his career.\u201d<\/p>\n \n\t\u201cPlatoon\u00a0continues its commitment to artistic diversity with the expansion of its Latin division. The signing of Lenny Tav\u00e1rez underscores this mission, as his talent and influence will be instrumental in shaping the division\u2019s creative and commercial future,\u201d added Guillermo \u201cPinky\u201d Mordan,\u00a0<\/strong>who serves as Platoon\u2019s head of Latin.<\/p>\n \n\tOn Friday (Feb. 20), Tav\u00e1rez dropped the joint album<\/a> Sup\u00e9rate<\/em> with longtime collaborator Justin Quiles. It was preceded by \u201cJuicy,\u201d a sultry, trap-laden single.<\/p>\n\n
![\"Billboard](\"https:\/\/i.imgur.com\/2HpFicp.png\")