{"id":2295492,"date":"2026-02-23T14:56:36","date_gmt":"2026-02-23T14:56:36","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2295492"},"modified":"2026-02-23T14:56:36","modified_gmt":"2026-02-23T14:56:36","slug":"serena-williams-brings-athlete-discipline-to-business-leadership-in-the-ceo-club-series","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/serena-williams-brings-athlete-discipline-to-business-leadership-in-the-ceo-club-series\/","title":{"rendered":"Serena Williams brings athlete discipline to business leadership in &#8216;The CEO Club&#8217; series"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\"><strong>LOS ANGELES<\/strong> \u2013 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/hub\/serena-williams\">Serena Williams<\/a> may have traded match points for meetings, but the hustle doesn\u2019t stop \u2014 even during interviews.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">When Williams logged onto Zoom for an interview with The Associated Press, she was already mid-glam, toggling between touch-ups and business talk. It was a snapshot of the multitasking life she now leads beyond tennis after <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/serena-williams-tennis-comeback-10c892b29f7aecd2760d1b092821bab2\">stepping away from professional competition<\/a> in four years. The 23-time Grand Slam champion, business investor and producer is among the featured leaders in the new Prime Video docuseries \u201cThe CEO Club,\u201d which premieres Monday.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Williams has not competed <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/us-open-tennis-championships-serena-williams-sports-new-york-1100c3194f269248c3ec4cc224a7c88e\">since the 2022 U.S. Open,<\/a> when she said she was \u201cevolving\u201d away from tennis. Earlier this month, she <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/serena-williams-comeback-2f83803f247a29a12790ec03f25b93ea\">became eligible to return to competition<\/a> after reentering the sport\u2019s drug-testing pool, although it remains unclear whether she plans to play again.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">For Williams, the transition from elite athlete to entrepreneur draws on the same competitive principles that defined her tennis career.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cI think the biggest lesson is just never give up, and you have to keep trying,\u201d said Williams, who stars in the series alongside Latin singer Thalia; former model and fashion designer Dee Ocleppo Hilfiger; Market America and Shop.com CEO Loren Ridinger; supermodel <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/kyle-kuzma-winnie-harlow-engagement-dc75483289d81b1ae3196e1f67e92d9c\">Winnie Harlow<\/a>; wellness entrepreneur Hannah Bronfman; and Isabela Rangel Grutman, founder of ISA Grutman jewelry. The eight episode season follows the prominent executives navigating high-stakes decisions, family responsibilities and personal challenges while building global brands.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cAs a CEO, you don\u2019t win everything. You have to make really hard decisions,\u201d Williams continued. \u201cJust like in sport and in tennis, you have to show up every day. You might lose, but you just have to show up again the very next day.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Beyond appearing in the series, Williams also served as an executive producer through her company Nine Two Six Productions, a role she said felt natural after years in the public eye.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cBeing in the public eye for so long, you really want to control the narrative and make sure the truth gets out there,\u201d she said. \u201cNot only for me, but for these amazing women that are in the show as well, it\u2019s super important that the right story is told.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ridinger said the series highlights the realities behind leadership that audiences often don\u2019t see.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cEverybody thinks you\u2019re just like an overnight success. They don\u2019t realize it took 34 years to get where you\u2019re at,\u201d she said. \u201cLeadership is not that easy. You have to make tough decisions, tough calls. You\u2019re not always a fan favorite of people who you\u2019re working with.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Ridinger said building a business while balancing personal responsibilities requires prioritization and discipline, particularly for leaders managing both professional demands and family life. She said maintaining focus often means making intentional decisions about how time and energy are spent each day.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cYou cannot become a slave to emergencies,\u201d Ridinger said. \u201cYou have to learn how to prioritize. And the way I do that is very simple. I do the hardest things first every day.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Both women emphasized the importance of surrounding themselves with trusted supports systems. They said that&#8217;s a common theme that runs throughout the series.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cThe curation of a positive circle is just part of life that we need to have,\u201d Ridinger said. \u201cYou\u2019re not going to associate with somebody that doesn\u2019t believe in what you do.\u201d<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">Williams said the mental resilience required in sports has also prepared her for the pressures of leadership.<\/p>\n<p class=\"dist__Box-sc-1fnzlkn-0 dist__TextBase-sc-1fnzlkn-3 bYFsJw cuqaEv article-text\">\u201cWhen you\u2019re the best, most people want you to not do so well,\u201d she said. \u201cYou just have to lean into making those decisions anyway.\u201d<\/p>\n<\/div>\n<p>Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.<\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.clickorlando.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES \u2013 Serena Williams may have traded match points for meetings, but the hustle doesn\u2019t stop \u2014 even during interviews. When Williams logged onto Zoom for an interview with The Associated Press, she was already mid-glam, toggling between touch-ups and business talk. It was a snapshot of the multitasking life she now leads beyond [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2295493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21796,444803,21741,444802,444804,444801,354384,21848],"class_list":["post-2295492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-business","tag-dee-ocleppo","tag-entertainment","tag-hannah-bronfman","tag-isabela-rangel-grutman","tag-loren-ridinger","tag-serena-williams","tag-sports"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Serena-Williams-brings-athlete-discipline-to-business-leadership-in-The.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2295492"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295492\/revisions"}],"predecessor-version":[{"id":2295494,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295492\/revisions\/2295494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2295493"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2295492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2295492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2295492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}