{"id":2295599,"date":"2026-02-23T15:46:19","date_gmt":"2026-02-23T15:46:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2295599"},"modified":"2026-02-23T15:46:19","modified_gmt":"2026-02-23T15:46:19","slug":"amc-wont-play-ai-short-film-thanksgiving-day-in-its-theaters-will-other-movie-chains-follow-suit","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/amc-wont-play-ai-short-film-thanksgiving-day-in-its-theaters-will-other-movie-chains-follow-suit\/","title":{"rendered":"AMC won\u2019t play AI short film \u201cThanksgiving Day\u201d in its theaters. Will other movie chains follow suit?"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">AMC has drawn a hard line, as the movie theater chain confirms that it will not be playing AI short titled<em> Thanksgiving Day<\/em> at any of its theaters.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Thanksgiving Day, which was created by Igor Alferov, follows a bear and his platypus assistant as they travel across space. The short leveraged <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/dailydot.com\/tag\/ai\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:AI;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">AI<\/a> technology, like Gemini 3.1 and Nano Banana Pro.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It won the Frame Forward AI Animated Film Festival\u00a0contest, andas part of the prize, the short was purportedly meant to have a two-week run in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/dailydot.com\/tag\/movie-theaters\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:movie theaters;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">movie theaters<\/a> across the country.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">To achieve this, the festival worked with distributor Screenvision Media: an advertising company that is responsible for the 20 minutes of pre-cinema content before the film starts for movie theatres like Classic Cinemas, TCL Chinese Theatres, and select AMC locations.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"&lt;a href=&quot;https:\/\/www.youtube.com\/watch?v=DbWAeEczDik&quot; rel=&quot;nofollow noopener&quot; target=&quot;_blank&quot; data-ylk=&quot;slk:Pocket Dreams;elm:context_link;itc:0;sec:content-canvas&quot; class=&quot;link &quot;&gt;Pocket Dreams&lt;\/a&gt;\" loading=\"lazy\" width=\"960\" height=\"550\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/D6__xVRvnpsZ7R4eLO2iEg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU1MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/daily_dot_articles_819\/d3a53367eb07e3519f370a4a58a2b166\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\"\/><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThis content is an initiative from Screenvision Media, which manages pre-show advertising for several\u00a0movie theatre chains\u00a0in the United States and runs\u00a0in fewer than 30 percent of AMC\u2019s U.S. locations,\u201d an AMC spokesperson said. \u201cAMC was not involved in the creation of the content or the initiative and has informed Screenvision that AMC locations\u00a0will not participate.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Frame Forward AI Animated Film Festival was organized by Modern Uprising Studios. In a statement defending the use of AI in film, senior VP of production and strategy Sverre Norfliet said: \u201cRather than existing separately, theatrical and immersive will work in tandem, deepening audience engagement, enriching cultural impact, and extending the life of stories and franchises.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cMUS immersive is set to become an enabling layer across the creative and commercial lifecycle by helping storytellers build richer worlds, supporting the theatrical window with compelling events, and opening new avenues where audiences will participate in narrative universes,\u201d he added.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Internet users were split<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Over on X, internet users were divided over AMC\u2019s decision. \u201cGood,\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/BeccoMax\/status\/2024665622689288522\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:one;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">one<\/a> wrote. \u201cTheaters, studios and creatives need to form a united front against AI slop.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cGood for AMC!\u201d a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/Suiter_LA\/status\/2024610378811117660\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:second;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">second<\/a> concurred. \u201cHope the others step up.\u201d While a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/l2dachavez\/status\/2024655063676047736\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:third;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">third<\/a> theorized: \u201cAI is just the next step in the de-evolution of the human mind. The less we use it the more reliant we are on technology for answers that we use to have.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On the other side, a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/hames48362\/status\/2025284772352692530\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:fourth;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">fourth<\/a> said: \u201cJust makes everyone want to see it. Give it up. AI is here to stay. We just need to learn to play nice.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/films7\/status\/2024638577615806883\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:fifth;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">fifth<\/a> claimed: \u201cThis old world is burying itself: a pity for it. AI will only strengthen its autonomy in the face of these oppositions: the internet versus movie theaters, new AI characters versus actors\u2026 Replacement instead of hybridization.\u201d<\/p>\n<hr class=\"my-4\"\/>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong><em>The internet is chaotic\u2014but we\u2019ll break it down for you in one daily email. Sign up for the Daily Dot\u2019s newsletter\u00a0<\/em><\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.dailydot.com\/newsletter\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:here;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><strong><em>here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMC has drawn a hard line, as the movie theater chain confirms that it will not be playing AI short titled Thanksgiving Day at any of its theaters. Thanksgiving Day, which was created by Igor Alferov, follows a bear and his platypus assistant as they travel across space. The short leveraged AI technology, like Gemini [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2295600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[309817,444832,26980,444831,377573],"class_list":["post-2295599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amc","tag-amc-locations","tag-movie-theater","tag-screenvision-media","tag-thanksgiving-day"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/AMC-wont-play-AI-short-film-Thanksgiving-Day-in-its.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2295599"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295599\/revisions"}],"predecessor-version":[{"id":2295601,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295599\/revisions\/2295601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2295600"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2295599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2295599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2295599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}