{"id":2295843,"date":"2026-02-23T18:06:41","date_gmt":"2026-02-23T18:06:41","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2295843"},"modified":"2026-02-23T18:06:41","modified_gmt":"2026-02-23T18:06:41","slug":"microdrama-platforms-spend-up-to-90-of-budgets-on-marketing-execs-say-at-packed-mip-london-panel-dont-shun-the-format-embrace-it","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/microdrama-platforms-spend-up-to-90-of-budgets-on-marketing-execs-say-at-packed-mip-london-panel-dont-shun-the-format-embrace-it\/","title":{"rendered":"Microdrama Platforms Spend Up to 90% of Budgets on Marketing, Execs Say at Packed Mip London Panel: \u2018Don\u2019t Shun the Format, Embrace It\u2019"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">One of the marquee panels at Mip London drew a full house as executives revealed that microdrama platforms are devoting as much as 90% of their budgets to marketing rather than production, underscoring how the fast-growing short-form storytelling sector is evolving into a user-acquisition business that increasingly resembles mobile gaming.<\/p>\n<p>\u201cNinety percent of the budget goes to marketing,\u201d said <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm14337792\/\">Timothy Oh<\/a>, general manager of Col Group International, describing how companies test thousands of trailer variations across social platforms to drive downloads.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm14800666\/\">Oh<\/a> said the economics of the sector closely mirror gaming models, where success depends primarily on acquiring and retaining users rather than on production scale.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the marquee panels at Mip London drew a full house as executives revealed that microdrama platforms are devoting as much as 90% of their budgets to marketing rather than production, underscoring how the fast-growing short-form storytelling sector is evolving into a user-acquisition business that increasingly resembles mobile gaming. \u201cNinety percent of the budget [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2295844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2295843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Microdrama-Platforms-Spend-Up-to-90-of-Budgets-on-Marketing.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2295843"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295843\/revisions"}],"predecessor-version":[{"id":2295845,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295843\/revisions\/2295845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2295844"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2295843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2295843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2295843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}