{"id":2295953,"date":"2026-02-23T19:01:07","date_gmt":"2026-02-23T19:01:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2295953"},"modified":"2026-02-23T19:01:07","modified_gmt":"2026-02-23T19:01:07","slug":"backing-venus-disruptive-vision-for-future-of-live-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/backing-venus-disruptive-vision-for-future-of-live-entertainment\/","title":{"rendered":"Backing VENU\u2019s Disruptive Vision for Future of Live Entertainment"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This article was created in partnership with VENU.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The fan-founded, fan-owned, and artist-inspired live entertainment company has announced that global, multi-platinum recording artist <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/niall-horan\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Niall Horan;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Niall Horan<\/a> has joined as a shareholder and strategic partner. He will serve as a founding member of the company\u2019s advisory council alongside fellow artist and shareholder <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/dierks-bentley\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Dierks Bentley;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Dierks Bentley<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>More from Billboard<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For Horan, whose career began on the world\u2019s biggest stages with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/one-direction\/chart-history\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:One Direction;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">One Direction<\/a> before evolving into a celebrated solo catalog of global hits, the move represents a natural extension of his artistic philosophy. Over the past decade, he has cultivated a reputation for authenticity; an artist attuned not only to the spectacle of performance, but to the intimacy that sustains it. That perspective has also informed his entrepreneurial ventures, including co-founding his sports agency Modest! Golf Management in 2015, investing in TGL\u2019s Boston Common Golf and Whoop via his investments company, Greenbridge Ventures, and mentoring emerging talent as a coach on <em>The Voice USA<\/em>, where his team\u2019s artist was crowned the Season 28 winner. Across disciplines, Horan\u2019s throughline remains consistent: build platforms that empower creators and elevate audiences.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>\u201cMusic\u2019s always been about connection. It brings people together no matter who they are or where they\u2019re from. Joining VENU as a shareholder and advisory council member is a chance to help strengthen that bond, push the boundaries, and create something amazing for both artists and fans\u201d says Horan.\u00a0<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Bentley brings a similar artist-first lens. With more than two decades of arena tours and chart-topping success, he has experienced firsthand how venue design, sound, and atmosphere shape the emotional arc of a show. His decision to invest in VENU reflects a belief that infrastructure should serve artistry, not the other way around. Together, Horan and Bentley signal a broader shift: artists claiming a seat at the table where live music\u2019s future is being designed.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"960\" height=\"385\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/Q97omteiPY5dIxiAH7vDBQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTM4NTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/billboard_547\/7caf0b77add18d7ff14534de66e65a48\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>\u201cDierks represents everything we\u2019re building toward: authenticity, excellence and an unwavering commitment to the fan experience,\u201d said J.W. Roth, Founder, Chairman &amp; Chief Executive Officer of Venu Holding Corporation.\u00a0<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/venu.live\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Venu Holding Corporation;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Venu Holding Corporation<\/a> (\u201cVENU\u201d), which went public in 2024 and now trades on the NYSE American, has been building a different kind of live entertainment company. The company approaches growth with an uncommon strategy: putting artists closer to the blueprint. With developments underway in Oklahoma and Texas and operating entertainment campuses in Colorado and Georgia, the company\u2019s footprint is exploding, but its more notable move is structural. The disruptive company is building an advisory body designed to give artists and leaders influence over programming, architecture, and the standards that shape fan and performer experience.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The initiative signals a shift in how venues may be built in the years ahead, not simply as spaces for sound and production, but as environments shaped by artists and built for true ambiance.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">At its core, the model is simple: put artists in positions of influence and let lived experience guide innovation. In Horan and Bentley, VENU has aligned itself with two performers who understand the electricity of a crowd, the vulnerability of the stage, and the responsibility of building spaces worthy of both. If the next era of live entertainment is to be defined by deeper connection and elevated experience, it will be because artists helped design it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Best of Billboard<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sign up for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cloud.email.billboard.com\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Billboard's Newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Billboard&#8217;s Newsletter<\/a>. For the latest news, follow us on <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Facebook<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Twitter<\/a>, and <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Instagram<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was created in partnership with VENU. The fan-founded, fan-owned, and artist-inspired live entertainment company has announced that global, multi-platinum recording artist Niall Horan has joined as a shareholder and strategic partner. He will serve as a founding member of the company\u2019s advisory council alongside fellow artist and shareholder Dierks Bentley. More from Billboard [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2295955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[323287,372484,360303,375426,424803],"class_list":["post-2295953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-dierks-bentley","tag-entertainment-company","tag-niall-horan","tag-recording-artist","tag-venu"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Backing-VENUs-Disruptive-Vision-for-Future-of-Live-Entertainment.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2295953"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295953\/revisions"}],"predecessor-version":[{"id":2295956,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2295953\/revisions\/2295956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2295955"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2295953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2295953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2295953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}