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Media and entertainment powerhouse, Banijay Entertainment, today announces a partnership with Japan\u2019s largest entertainment group Yoshimoto, the creators of global phenomenon, LOL: <\/em>Last One Laughing<\/em>. The deal brings the global format rights to\u00a0long\u2011running comedic challenge spectacle Y<\/em>OU LAUGH YOU LOSE<\/em>, into Banijay Entertainment\u2019s extensive portfolio, with the group now set to lead adaptations across its 23 territories. Yoshimoto will continue to oversee distribution in all other markets.<\/p>\n An iconic staple of Japanese entertainment since 2006,\u00a0YOU LAUGH YOU LOSE<\/em> originally aired on Nippon TV in Japan and is a comedic endurance test, placing comedians inside a fully immersive real-world location-based \u201cday-in-the-life\u201d scenario for 24 hours. Across the day, the players adopt characters, costumes and elaborate set\u2011ups as they navigate an escalating comedy universe. They must follow one single rule: they cannot laugh. If someone cracks, they face an immediate comedic penalty. As the hours roll on, the environment becomes increasingly chaotic, with engineered absurdities, unpredictable twists, playful pranks, and surprise celebrity appearances designed to keep the tension of potential laughter building throughout.<\/p>\n The acquisition reinforces Banijay Entertainment\u2019s investment in high\u2011impact comedy formats and builds on the ongoing success of the global phenomenon\u00a0LOL: <\/em>Last One Laughing<\/em>, produced by Banijay Entertainment labels in eleven markets.<\/p>\n James Townley, Chief Content Officer, Development says: <\/strong>\u201cYOU LAUGH YOU LOSE <\/em>is a blockbuster comedy classic in Japan. It\u2019s playful, unpredictable, and packed with international potential. The 24-hour scenario delivers escalating comedic tension, and the instant penalty gag adds a hilarious format beat. It is incredibly adaptable and complements our portfolio, offering our labels, and clients, a chance to craft a locally distinctive, market-defining hit.\u201d<\/p>\n Hiroshi Fujiwara, Director & Vice President, Yoshimoto Kogyo Co. Ltd says \u201c<\/strong>We are truly honoured to be working with Banijay Entertainment, home to one of the world\u2019s largest production networks, to drive the international expansion of You Laugh, You Lose (No Laughing). <\/em>We are proud to count it among Japan\u2019s most popular variety shows, and we look forward to audiences around the world enjoying the format.\u201d<\/p>\n The deal was brokered by Helen Greatorex, Head of Format Acquisitions, Banijay Entertainment. YOU LAUGH YOU LOSE joins Banijay Entertainment\u2019s premium third-party line-up for London, which includes cult\u00a0strategic reality format\u00a0Werewolves\u00a0<\/em>from STUDIOCANAL and Dreamspark; superbrand\u00a0Ninja Warrior<\/em>\u00a0from Tokyo Broadcasting System (TBS);\u00a0and digital-first format\u00a0All Star Hide and Seek<\/em>\u00a0from Troot and Rabbit Film.<\/p>\n These titles will be highlighted at The London TV Screenings 2026, alongside Banijay Entertainment\u2019s all-new slate of original and entertaining formats, including Football Island, 100 Knives, How Old is Your Brain?, Staying Alive, The Dinner, Who\u2019s Guilty?<\/em> and DecoMasters.<\/em><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.banijay.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Media and entertainment powerhouse, Banijay Entertainment, today announces a partnership with Japan\u2019s largest entertainment group Yoshimoto, the creators of global phenomenon, LOL: Last One Laughing. The deal brings the global format rights to\u00a0long\u2011running comedic challenge spectacle YOU LAUGH YOU LOSE, into Banijay Entertainment\u2019s extensive portfolio, with the group now set to lead adaptations across its […]<\/p>\n","protected":false},"author":2,"featured_media":2297376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[445208,445209,445210,445211,397889,340063,445212,445213,445197],"class_list":["post-2297375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-helen-greatorex","tag-hiroshi-fujiwara","tag-james-townley","tag-lol-last-one-laughing","tag-london-tv-screenings","tag-nippon-tv","tag-the-london-tv-screenings-2026","tag-yoshimoto","tag-you-laugh-you-lose"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Banijay-Entertainment-Bolsters-Comedy-Slate-with-Yoshimotos-YOU-LAUGH-YOU.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2297375"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297375\/revisions"}],"predecessor-version":[{"id":2297377,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297375\/revisions\/2297377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2297376"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2297375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2297375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2297375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}