Encore goes beyond points and discounts by\u00a0introducing\u00a0new\u00a0fashion, entertainment,\u00a0and cultural moments\u00a0for members<\/i>\u00a0<\/p>\n
New Encore credit card sets a\u00a0higher\u00a0standard in apparel retail loyalty by rewarding customers even when they shop outside the Gap Inc. portfolio<\/i>\u00a0<\/p>\n
SAN FRANCISCO<\/span>, Feb. 24, 2026<\/span> \/PRNewswire\/ — Gap Inc.<\/a> (NYSE: GAP<\/a>) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands\u2014Old Navy, Gap, Banana Republic and\u00a0Athleta.<\/p>\n <\/p><\/div><\/div><\/div><\/div>\n Gap\u00a0Inc.’s\u00a0rebranded\u00a0loyalty program\u00a0is among\u00a0one of\u00a0the largest\u00a0programs\u00a0in U.S.\u00a0apparel\u00a0retail, with a house file of\u00a0nearly 40\u00a0million active members across its brands.\u00a0Encore\u00a0builds on\u00a0that foundation, informed by insights from Gap Inc.’s customer research showing that shoppers want earlier access, meaningful moments, and savings that feel intentional and easy to understand.\u00a0<\/p>\n Encore brings together access, style and savings through moments inspired by fashion and entertainment, building on Gap Inc.’s\u00a0previous\u00a0cross-brand rewards program by introducing exclusive opportunities, content and experiences that will expand over time alongside traditional rewards.\u00a0<\/p>\n “Fashion is entertainment, and today’s customers aren’t just buying apparel, they’re buying into brands that shape culture and tell compelling stories,”\u00a0said\u00a0Richard Dickson, President and Chief Executive Officer of Gap Inc.\u00a0“Encore connects our brands and partnerships in new ways\u00a0to meet that\u00a0demand and change\u00a0how customers engage with\u00a0our brands. By bringing fashion,\u00a0entertainment\u00a0and access together, we are building momentum, deepening\u00a0relationships\u00a0and creating long-term value across our portfolio.”\u00a0<\/p>\n “Encore is a powerful new\u00a0tool to\u00a0bring our\u00a0Fashiontainment\u00a0platform\u00a0to life,” said Pam Kaufman, Chief Entertainment Officer of Gap Inc.\u00a0“Through partners like Disney,\u00a0NBCUniversal\u00a0and\u00a0AMC Theatres, we can translate what people love on screens and stages into experiences they can\u00a0actually access\u00a0\u2013 from early drops and exclusives to cultural moments you\u00a0can’t\u00a0get anywhere else.\u00a0It’s\u00a0a new way to\u00a0participate\u00a0in entertainment through style, and to feel closer to our brands.”\u00a0<\/p>\n “Fans no longer just watch culture unfold \u2013 they live it, celebrate it, and want to be part of it. Encore unlocks the power of Universal’s iconic stories, transforming unforgettable entertainment moments into new experiences,” says Vince\u00a0Klaseus, President, Universal Products & Experiences. “Through our partnership with Gap Inc., we’re extending the reach of our beloved franchises in ways that feel authentic and exciting for fans.”<\/p>\n Encore\u00a0Member\u00a0Benefits<\/b>\u00a0<\/p>\n Encore will continue to offer clear, intentional savings that complement everyday value. Points,\u00a0rewards\u00a0and benefits\u00a0remain\u00a0simple and easy to use, while higher tiers unlock enhanced value over time,\u00a0rewarding both engagement and long-term relationships.\u00a0<\/p>\n But\u00a0Encore members\u00a0will also\u00a0begin to\u00a0receive\u00a0early access\u00a0to select products and exclusive drops,\u00a0and\u00a0access\u00a0to brand moments and partner offerings across fashion,\u00a0entertainment\u00a0and culture. This includes launches, collaborations,\u00a0and\u00a0exclusive brand experiences that extend fashion into moments beyond retail, with new offerings\u00a0rolling\u00a0out\u00a0over\u00a0time.\u00a0As the\u00a0membership experience\u00a0evolves Encore will offer\u00a0curated content\u00a0that brings customers closer to the brands, from\u00a0behind-the-scenes views into how products are designed and made\u00a0to\u00a0styling advice and original storytelling tied to real moments in culture.\u00a0<\/p>\n Encore benefits come together\u00a0across each brand’s\u00a0app\u00a0and\u00a0website\u00a0experience,\u00a0making it easy for\u00a0members\u00a0to\u00a0explore rewards, discover exclusive content, unlock\u00a0access\u00a0and redeem points.\u00a0The\u00a0new\u00a0Encore\u00a0Market\u00a0builds on\u00a0that experience with\u00a0a rotating mix of members-only offerings from Gap Inc. brands and partners,\u00a0many created specifically for Encore and not available anywhere else.\u00a0At launch, this includes never-before-sold items, limited-run products,\u00a0and\u00a0signed pieces, alongside\u00a0partner\u00a0and\u00a0brand experiences, such as\u00a0a\u00a0chance to fly\u00a0to\u00a0New York City and visit\u00a0Zac\u00a0Posen’s studio to hear first-hand about his inspiration behind his designs.\u00a0<\/p>\n Members can also use the\u00a0Encore Market\u00a0to donate rewards to select charitable organizations,\u00a0turning everyday engagement into collective impact.\u00a0<\/p>\n With the launch of Encore’s three tiers \u2013 Core, Premier, and All-Access \u2013 members will see updates\u00a0to\u00a0how they earn, redeem, and access benefits. These changes include lower\u00a0spend\u00a0thresholds for Premier members, new\u00a0points\u00a0flexibility, extended return benefits, and birthday bonuses.\u00a0Existing loyalty members are automatically transitioned into Encore, with any previously earned points carried forward under the new point system.\u00a0<\/p>\n Encore\u00a0Credit\u00a0Card\u00a0Member\u00a0Benefits<\/b>\u00a0<\/p>\n “The Encore credit card represents a new standard for loyalty in fashion retail,” said Denny Nealon, Chief Executive Officer of Barclays US Consumer Bank. “By rewarding customers not only at Gap Inc. brands, but also on apparel purchases across the broader market, the program puts customers who truly love fashion and style at the center and supports the long-term view of loyalty built on engagement that’s truly unique in the market.”\u00a0<\/p>\n The Encore credit card unlocks the All-Access tier, which provides\u00a0cardmembers\u00a0with priority access to select experiences and enhanced benefits made possible through Gap Inc.’s long-standing partnerships with Barclays and Mastercard\u00ae<\/sup>.\u00a0<\/p>\n Designed as the best card for apparel shopping in the market, Encore Mastercard\u00a0cardmembers\u00a0receive the most\u00a0expansive\u00a0earning opportunities.\u00a0Encore\u00a0Mastercard members earn 5x the points at Gap Inc. brands and 3x the points on eligible apparel purchases everywhere else.<\/p>\n Encore is now live in the U.S., with enrollment available online and in stores across Old Navy, Gap, Banana\u00a0Republic\u00a0and Athleta.\u00a0For more information about membership tiers, rewards, credit card benefits, and FAQs, visit\u00a0Old Navy<\/a><\/u>,\u00a0Gap<\/a><\/u>,\u00a0Banana Republic<\/a><\/u>\u00a0or\u00a0Athleta<\/a><\/u>‘s loyalty pages.\u00a0<\/p>\n About Gap Inc.<\/b> <\/a>
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Gap Inc., a purpose driven house of iconic brands, is the largest specialty apparel company in America.\u00a0Its\u202fOld Navy<\/a><\/u>,\u202fGap<\/a><\/u>,\u202fBanana Republic<\/a><\/u>, and\u202fAthleta<\/a><\/u>\u00a0brands offer clothing, accessories, and lifestyle products for men, women, and children worldwide through company\u00a0operated\u00a0and franchise stores and e commerce sites. Since 1969, Gap Inc. has created products and experiences that shape culture while doing right by employees, communities, and the planet. For more information, please visit\u00a0www.gapinc.com<\/a><\/u>.<\/p>\n