{"id":2297723,"date":"2026-02-24T16:45:59","date_gmt":"2026-02-24T16:45:59","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2297723"},"modified":"2026-02-24T16:45:59","modified_gmt":"2026-02-24T16:45:59","slug":"bookmyshow-and-twenty20-cricket-team-mumbai-indians-launch-new-music-festival","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/bookmyshow-and-twenty20-cricket-team-mumbai-indians-launch-new-music-festival\/","title":{"rendered":"BookMyShow and Twenty20 cricket team Mumbai Indians launch new music festival"},"content":{"rendered":"<br><div id=\"post-263615\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>The worlds of cricket and music have often converged in India, where\u2014as the cliche goes\u2014it\u2019s nothing short of a religion. There have been plenty of anthems around significant tournaments but perhaps nothing will beat Australian fast bowler <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/track\/0rt7PVewpagdedAxMYqfyG\">Bret Lee\u2019s duet with playback legend Asha Bhosle<\/a> when it comes to unexpected collaborations. It\u2019s surprising then that nobody had thought of integrating the sport into a live music IP until now.\u00a0<\/p>\n\n\n\n<p>Twenty20 team Mumbai Indians, which is part of the Indian Premier League, and BookMyShow Live\u2019s new vertical BrandLabs have come together to launch The MIX\u2014that stands for Mumbai Indians Experience\u2014a two-day music festival.<\/p>\n\n\n\n<p>The event, which is scheduled for 21 and 22 March in Mumbai, will feature performances by electronic music producers CamelPhat, Nucleya and Mr. Belt &amp; Wezol; rapper Divine; and pop singer Sanju Rathod.<\/p>\n\n\n\n\n<p>\u201cThe MIX represents the next chapter of Mumbai Indians\u2019 fan engagement journey,\u201d says a spokesperson of the team. \u201cCricket will always be at our core, but today\u2019s young fans connect with brands through culture, lifestyle, and experiences.\u201d\u00a0<\/p>\n\n\n\n<p>Exclusive merchandise drops\u2014and somewhat surprisingly, panel discussions\u2014will be part of the offerings at the festival, which while primarily targeted at the fans of a specific IPL team will also likely draw listeners of the fairly diverse, multi-genre line-up.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The worlds of cricket and music have often converged in India, where\u2014as the cliche goes\u2014it\u2019s nothing short of a religion. There have been plenty of anthems around significant tournaments but perhaps nothing will beat Australian fast bowler Bret Lee\u2019s duet with playback legend Asha Bhosle when it comes to unexpected collaborations. It\u2019s surprising then that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2297724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22578,22477,117252],"class_list":["post-2297723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-india","tag-live-music","tag-music-marketing"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/BookMyShow-and-Twenty20-cricket-team-Mumbai-Indians-launch-new-music.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2297723"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297723\/revisions"}],"predecessor-version":[{"id":2297725,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2297723\/revisions\/2297725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2297724"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2297723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2297723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2297723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}