Sublime<\/a> are stepping into a new era\u2014this time with Atlantic Records in their corner. The Southern California icons, now fronted by Jakob Nowell, are gearing up for their first full-length album with him at the helm, arriving later this year. The move comes after an eyebrow-raising independent streak that saw them dominate alternative radio, not just flirt with it\u2014racking up record-breaking chart runs and outpacing even their own \u201990s benchmarks. Having already proven they don\u2019t need a safety net, Sublime now enter their next era with leverage, momentum, and nothing to prove.<\/p>\n\u201cAtlantic told us that if we signed with them they would pay for my experimental cosmetic surgery to have the body of a goat and the head of a goat. They seem like real straight shooters, and their office has bowls of Halloween candy dated March of last year, but it still tasted fine to me. We\u2019re gonna change California music history or die trying.\u201d<\/em>Jakob Nowell, Sublime<\/strong>\u00a0(dictated but not read)<\/p>\n\u201cYou have no idea how many records I had growing up as a kid watching them spin around and around with the Atlantic Records label on them. Everything from AC\/DC to Zeppelin, and so many others! I am beyond excited to announce this partnership with Atlantic Records and Sublime!! So Get Ready! Here comes some new stuff for your ears to hears!\u201d<\/em>Bud Gaugh, Sublime<\/strong><\/p>\n\u201cSo great to partner with Atlantic Records finally! I\u2019m excited about our new album; it truly is an organic Sublime album\u2026can\u2019t wait for people to hear it.\u201d<\/em>Eric Wilson, Sublime<\/strong><\/p>\n\u201cWhen Sublime began releasing new music, I sat down with the band and our team at Regime and we made a very intentional decision to release the first few singles ourselves. Between our label division at Regime and Joe Escalante\u2019s past experience owning Kung Fu Records, we had the infrastructure in place. Most importantly, we wanted the band to stay in control of their music.<\/em><\/p>\nThe band put tremendous trust in us, and we weren\u2019t going to let them down. There was no additional financial upside for us in taking on the extra work as the label \u2014 nor were we looking for one. When \u2018Ensenada\u2019 hit #1 at Alternative radio, that was more than enough reward. It was a defining moment for all of us and Sublime\u2019s legacy.<\/em><\/p>\nThat success brought a wave of calls about the album\u2019s future. Truthfully, I never assumed we would end up at a major label. But we took the meetings. Before sitting down with anyone, we had already outlined what a partnership would need to look like. After meeting with Atlantic, we all walked out knowing we had found the right home. The passion, the energy, and the commitment Johnny, Chris, Elliot, and the entire team showed made it clear \u2014 this was the right place for the next chapter of Sublime.”<\/em>Kevin Zinger, Sublime Management + Regime Music Group<\/strong><\/p>\n\u201cWorking with Sublime again feels like coming home. I was there in the early days, so helping guide this new chapter means a lot to me personally. It\u2019s also special to be reunited with Kevin Zinger \u2014 we\u2019ve shared a long history with this band and this music.<\/em><\/p>\nAs things came together, we had plenty of opportunities, but it ultimately came down to people. After meeting with Atlantic, we all looked at each other and knew \u2014 these are the people. There\u2019s real respect for Sublime\u2019s legacy and real belief in where they\u2019re going next. I\u2019m excited for what we\u2019re building together.\u201d<\/em>Joe Escalante, Sublime Management + Regime Music Group<\/strong><\/p>\n\u201cSublime\u2019s impact on music and culture is undeniable, and this next chapter carries the same fearless punk rock ethos that made them iconic. They have been one of my all-time favorite bands, so this is a defining moment for me personally.\u00a0We\u2019re honored they chose Atlantic Records to help drive this new era forward.\u201d<\/em>Johnny Minardi, Atlantic Records<\/strong><\/p>\nCheck out five of the best Sublime videos below: <\/p>\n\n