{"id":2298254,"date":"2026-02-24T21:33:27","date_gmt":"2026-02-24T21:33:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2298254"},"modified":"2026-02-24T21:33:27","modified_gmt":"2026-02-24T21:33:27","slug":"bnp-paribas-open-highlights-entertainment-retail-experiences-and-more","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/bnp-paribas-open-highlights-entertainment-retail-experiences-and-more\/","title":{"rendered":"BNP Paribas Open highlights entertainment, retail experiences, and more"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>INDIAN WELLS, Calif. (KESQ \u2013\u00a0<\/strong>The BNP Paribas Open announced an action-packed calendar of on-site activities set to greet fans at the Indian Wells Tennis Garden for the 2026 event. <\/p>\n<p>From daily live music to a weekend fireworks show, the Indian Wells Tennis Garden will be full of energy from first ball to last with an unparalleled lineup of events for fans to enjoy during their time on-site in Tennis Paradise.<\/p>\n<p class=\"has-text-align-center\"><strong>Village Stage and Paradise Pavilion To Serve As Hub For Daily Live Fan Entertainment<\/strong><\/p>\n<p>The Village Stage will be alive throughout the entire tournament as an electric lineup of live entertainment takes the stage in Tennis Paradise. As Main Draw play gets underway on Wednesday, March 4, American Idol Season 22 winner\u00a0Abi Carter\u00a0will kick off the festivities with a 5:00pm performance at the Village Stage. In addition, on Saturday, March 7, fans can enjoy the\u00a0All Star Jam, a musical showcase featuring\u00a0Sixwire\u00a0with award-winning country music artist\u00a0Sara Evans\u00a0and\u00a0Zac Barnett of American Authors.<\/p>\n<p>The full lineup of live Village Stage entertainment includes a variety of acclaimed local Southern California artists performing throughout the two weeks in the desert, as well as a special performance from the fan-favorite\u00a0Bryan Bros Band\u00a0as the 16-time Grand Slam doubles champions and Hall of Fame duo bring their musical talents to Tennis Paradise for an electric performance from 4pm-6pm on Tuesday, March 10.\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/bUVEC2kQBxc77LqZCnfoI5Zx4K?domain=bnpparibasopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>\u00a0to view the full daily lineup of performances.<\/p>\n<p>The BNP Paribas Open will also debut a brand new\u00a0Paradise Pavilion\u00a0for 2026 to play host to other fan-favorite live entertainment staples like Tennis Talks, Food &amp; Beverage demos, and more. New in 2026, fans will be able to listen to a daily live radio show from the Tennis Paradise Stage thanks to the\u00a0BNP Paribas Open Radio presented by Spotlight 29 Radio Program, which provides complimentary daily live earpiece radio commentary and analysis.<\/p>\n<p class=\"has-text-align-center\"><strong>Fireworks Show and Candlelight Concert Highlight Weekend Entertainment<\/strong><\/p>\n<p>Stadium 1 will delight ticketholders with a plethora of must-see special events and in-stadium displays throughout the 2026 BNP Paribas Open. The action begins with a\u00a0dazzling fireworks show\u00a0and court projection on Friday, March 6 and Saturday, March 7. The shows will begin after the first match of the evening session. The in-stadium excitement will continue on Sunday, March 8\u00a0and\u00a0Thursday, March 12 with a special\u00a0courtside DJ show\u00a0throughout the Stadium 1 evening session.<\/p>\n<p>On Friday, March 13, fans can usher in Championship Weekend with a brand-new\u00a0Candlelight\u00ae\u00a0by Fever performance, setting Tennis Paradise aglow after the final night match in Stadium Plaza. Candlelight\u00ae will feature a string quartet performing music from Coldplay and Imagine Dragons, set against a signature candlelit ambiance as Stadium Plaza shines with thousands of flickering candles.<\/p>\n<p class=\"has-text-align-center\"><strong>New lululemon Pop Up Headlines Elevated On-Site Retail Experience<\/strong><\/p>\n<p>Guests can anticipate unique experiences at the Indian Wells Tennis Garden with three retail stores on-site for fans. New for 2026,\u00a0lululemon,\u00a0the Official Outfitter of the BNP Paribas Open, will open its retail and fan experience for guests to enjoy throughout the tournament. The lululemon Pop Up will feature Indian Wells-inspired gear and customizable apparel with tournament-exclusive graphic for fans to shop \u2013 the space will also feature La La Land Caf\u00e9 where fans can purchase beverages.<\/p>\n<p>The new Official Outfitter will also operate the\u00a0lululemon Court\u00a0for fans on Saturday, March 7 and Sunday, March 8 on Practice Court 20, where guests can put their on-court skills to the test.<\/p>\n<p>The\u00a0Tennis Paradise Shop\u00a0will serve as the main home for all official tournament merchandise as well as signature apparel and accessories from the world\u2019s most popular brands. The store will open on Sunday, March 1 and fans can shop daily from 10am-9pm until the conclusion of the tournament.\u00a0Tennis Warehouse\u00a0returns to complete the retail trio, allowing fans to gear up like their favorite pros with the latest footwear, racquets, and apparel from the hottest brands in the industry.<\/p>\n<p class=\"has-text-align-center\"><strong>Family Day To Serve As Kickoff Event With Brand New 5K Fun Run on Saturday, February 28<\/strong><\/p>\n<p>The annual\u00a0Family Day\u00a0will once again serve as an exciting, free kickoff event to commence the\u00a0BNP Paribas Open on February 28. For the first time in Tennis Paradise, fans can lace up for a\u00a05K Fun Run\u00a0that will take participants around the Indian Wells Tennis Garden beginning at 10:00am.<\/p>\n<p>Following the 5K, families are invited to experience a festive afternoon of on and off court activities from 12:00-3:00pm local time. Family Day festivities will include tennis clinics, live music, interactive games, arts and crafts, yoga, delicious food, and more taking place across Stadium Plaza and the Indian Wells Tennis Garden Practice Courts. USTA Southern California section will host clinics for children of all skill levels, with special appearances to be made by ATP and WTA professional players.<\/p>\n<p>For more information on Family Day and to sign up for the 5K Run, fans should\u00a0<a rel=\"nofollow\" target=\"_blank\" rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/iDbCC31PDQSZZj19cqhzIQnVf1?domain=bnpparibasopen.com\">visit this link<\/a>.<\/p>\n<p class=\"has-text-align-center\"><strong>Expanded Qualifying Access And Eisenhower Cup To Make For Unforgettable Opening First Week<\/strong><\/p>\n<p>Fans attending\u00a0BNP Paribas Open Qualifying Days\u00a0from Sunday, March 1 through Tuesday, March 3 can look forward to a number of pre-tournament festivities taking place around the grounds. New in 2026, fans with a Qualifying Day ticket can watch their favorite stars tune up for the main draw with\u00a0open practice sessions\u00a0in Stadium 1 and 2.<\/p>\n<p>In addition, fans can look forward to the\u00a0BNP Paribas Open Main Draw Reveal presented by Tennis Channel\u00a0from 3pm-4pm on Monday, March 2 \u2013 where the draws for the tournament will be made live on the big screens in Stadium Plaza. The main draw reveal will be broadcast live on Tennis Channel 2 and in the Tennis Channel App and can be experienced live on-site with qualifying day tickets available to purchase for just $10, with proceeds benefiting The Champions Volunteer Foundation.<\/p>\n<p>Tuesday, March 3 will feature the star-studded\u00a0Eisenhower Cup, where eight top men\u2019s and women\u2019s players will pair up to compete in a thrilling night of mixed doubles under the lights of Stadium 2. The exhibition event will begin at 7:00pm with teams competing in the fast-paced Tie Break Tens format in a single elimination knockout format. Tickets to the event\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/R20HC4xP0QcrrZN9SBiNI4IUcb?domain=bnpparibasopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">are on-sale starting at $60<\/a>, with proceeds to benefits The Champions Volunteer Foundation.<\/p>\n<p class=\"has-text-align-center\"><strong>Partner Days And Activations Around the Grounds For 2026<\/strong><strong\/><\/p>\n<p>The Tennis Paradise family of brand partners will enhance the experience for fans with special activations and giveaways taking place across the two weeks at the Indian Wells Tennis Garden. This year\u2019s lineup includes new partners appearing at the event for the first time, including lululemon, FAGE, and Silversea. The following partner days will highlight partner activations in Tennis Paradise with the schedule featuring:<\/p>\n<ul class=\"wp-block-list\">\n<li>Wednesday, March 4 &#8212; Veroni Day<\/li>\n<li>Thursday, March 5 &#8212; City of Indian Wells Residents Day\u00a0<\/li>\n<li>Friday, March 6 &#8212; Spotlight 29 Day\u00a0<\/li>\n<li>Saturday, March 7 &#8212; Emirates Day\u00a0<\/li>\n<li>Sunday, March 8 &#8212; lululemon Day\u00a0<\/li>\n<li>Monday, March 9 &#8212; Motorola Day\u00a0<\/li>\n<li>Tuesday, March 10 \u2013\u00a0FAGE Day<\/li>\n<li>Wednesday, March 11 &#8212; BMW Day\u00a0<\/li>\n<li>Thursday, March 12 &#8212; Steve Furgal\u2019s International Tennis Tours Day\u00a0<\/li>\n<li>Friday, March 13 &#8212; Rolex Day\u00a0<\/li>\n<li>Saturday, March 14 and Sunday, March 15 &#8212; BNP Paribas Championship Weekend\u00a0<\/li>\n<\/ul>\n<p>Fans are encouraged to visit the Sponsor Village for a variety of partner displays, activations, player appearances, and autograph sessions to be held throughout the event.<\/p>\n<p>The complete calendar of on-site fan events and activities can be\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/bUVEC2kQBxc77LqZCnfoI5Zx4K?domain=bnpparibasopen.com\" target=\"_blank\" rel=\"noreferrer noopener\">viewed here<\/a>.<\/p>\n<p>Stay with News Channel 3 for complete coverage of the 2026 BNP Paribas Open.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/kesq.com\/bnp-paribas-open\/\"><\/a><\/figure>\n<\/div><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source kesq.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INDIAN WELLS, Calif. (KESQ \u2013\u00a0The BNP Paribas Open announced an action-packed calendar of on-site activities set to greet fans at the Indian Wells Tennis Garden for the 2026 event. From daily live music to a weekend fireworks show, the Indian Wells Tennis Garden will be full of energy from first ball to last with an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2298255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2298254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/BNP-Paribas-Open-highlights-entertainment-retail-experiences-and-more.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2298254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2298254"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2298254\/revisions"}],"predecessor-version":[{"id":2298256,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2298254\/revisions\/2298256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2298255"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2298254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2298254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2298254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}