{"id":2300217,"date":"2026-02-25T23:16:09","date_gmt":"2026-02-25T23:16:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2300217"},"modified":"2026-02-25T23:16:09","modified_gmt":"2026-02-25T23:16:09","slug":"uk-athletics-making-way-for-fan-entertainment-district","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/uk-athletics-making-way-for-fan-entertainment-district\/","title":{"rendered":"UK athletics making way for fan-entertainment district"},"content":{"rendered":"<p><\/p>\n<div>\n<p>LEXINGTON, Ky. \u2014 A fan-focused entertainment district is among the newest investments\u00a0planned\u00a0for the University of Kentucky.<\/p>\n<div class=\"embedcode\"><center><\/p>\n<div class=\"keypointsbox\" style=\"text-align: left; width: 95%;\">\n<hr style=\"height: 2px; border-width: 0; background-color: #042d4d;\"\/>\n<h4 style=\"text-indent: 10px;\"><b>What You Need To Know<\/b><\/h4>\n<h5>\n<ul>\n<li>UK and nonprofit Champions Blue are advancing a three-phase plan for a fan-focused entertainment district near Kroger Field<\/li>\n<p><\/p>\n<li>Up to $110 million in internal loan funding is earmarked for facilities, Wi-Fi, suites and infrastructure upgrades<\/li>\n<p><\/p>\n<li>The project targets the Cooper Drive area, which Locke describes as a traffic-heavy food desert with potential for retail and housing<\/li>\n<p><\/p>\n<li>Phase two is expected to finish by mid-spring, with phase three of planning and development wrapping up by the end of June<\/li>\n<\/ul>\n<\/h5>\n<hr style=\"height: 2px; border-width: 0; background-color: #042d4d;\"\/>\n<\/div>\n<p><\/center><br \/>\n<span class=\"remove-embeded\"\/><\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pres.uky.edu\/champions-blue\" target=\"_blank\">Champions Blue<\/a>\u00a0is leading the effort\u00a0to bring the experience to life. Champions Blue is a nonprofit established at UK\u00a0to manage athletics projects.<\/p>\n<p>Kroger Field sits in the center of\u00a0more than\u00a0900 acres of UK\u2019s campus. Developers want to bring crowds to the area all year long,and Champions Blue has approved a series of new projects.<\/p>\n<p>\u201cWe\u2019ve been very blessed to have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sasaki.com\/\" target=\"_blank\">Sasaki<\/a> on board. They possess a breadth of knowledge in these areas, and they have a lot of expertise in these types of planning arrangements,\u201d said UK architect Kevin Locke.<\/p>\n<p>In June,\u00a0the\u00a0UK\u00a0Board of Trustees\u00a0approved an internal loan from the university to Champions Blue.<\/p>\n<p>Now up to $110 million\u00a0is earmarked\u00a0for improving facilities, Wi-Fi, suites and infrastructure,\u00a0including updates in and around\u00a0Kroger Field.<\/p>\n<p>Locke said the area off Cooper Drive is a particular focus as it\u2019s also a food desert with heavy traffic.<\/p>\n<p>\u201cSo when you think about that, how do you\u00a0activate the area,\u00a0provide those food and beverage opportunities and also maybe a little bit of retail, maybe some housing opportunities in that area for those people,\u201d he said.<\/p>\n<p>The school is now in the second of three phases, unveiling four prospective concepts for a fan-oriented entertainment hub.<\/p>\n<p>The goal is to reimagine a connection for the South Campus to the other areas, building a stronger sense of community.<\/p>\n<p>Locke\u00a0said, \u201cThe linear connector is\u00a0along\u00a0University Drive,\u00a0which he described as\u00a0the main frontage of this development,\u201d\u00a0he\u00a0explained. \u201cAnd then going back to the Cooper connector,\u00a0that\u2019s along\u00a0Cooper Drive\u00a0and represents another key piece of the development, allowing\u00a0you\u2019re phasing this from a north to south standpoint.\u201d<\/p>\n<p>He said his team is looking into similar cities and university sites while working to keep their plans authentic to\u00a0UK and Lexington.<\/p>\n<p>\u201cYou don\u2019t want to just turn\u00a0the project\u00a0over to a developer and say, \u2018Hey, you guys go for it,\u2019 and you end up with something that is not unique and beneficial for the University of Kentucky and the city,\u201d Locke said.<\/p>\n<p>Phase two will wrap by mid-spring, and phase three of the development and planning process for the fan experience is expected to wrap by the end of June.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source spectrumnews1.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LEXINGTON, Ky. \u2014 A fan-focused entertainment district is among the newest investments\u00a0planned\u00a0for the University of Kentucky. What You Need To Know UK and nonprofit Champions Blue are advancing a three-phase plan for a fan-focused entertainment district near Kroger Field Up to $110 million in internal loan funding is earmarked for facilities, Wi-Fi, suites and infrastructure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2300218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[317977,22811,22810,22796,22805,22797,21738,22794,445710,21737,426243,71501],"class_list":["post-2300217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-app-local-business","tag-app-top-stories","tag-bowling-green","tag-kentucky","tag-lexington","tag-louisville","tag-news","tag-northern-kentucky","tag-sabriel-metcalf","tag-top-stories","tag-topic-latest-local-business-stories","tag-vod"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/UK-athletics-making-way-for-fan-entertainment-district.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2300217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2300217"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2300217\/revisions"}],"predecessor-version":[{"id":2300219,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2300217\/revisions\/2300219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2300218"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2300217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2300217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2300217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}