{"id":2301461,"date":"2026-02-26T17:10:16","date_gmt":"2026-02-26T17:10:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2301461"},"modified":"2026-02-26T17:10:16","modified_gmt":"2026-02-26T17:10:16","slug":"big-12-announces-fan-experiences-entertainment-and-community-programming-for-2026-phillips-66-big-12-mens-and-womens-basketball-tournaments","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/big-12-announces-fan-experiences-entertainment-and-community-programming-for-2026-phillips-66-big-12-mens-and-womens-basketball-tournaments\/","title":{"rendered":"BIG 12 ANNOUNCES FAN EXPERIENCES, ENTERTAINMENT AND COMMUNITY PROGRAMMING FOR 2026 PHILLIPS 66 BIG 12 MEN\u2019S AND WOMEN\u2019S BASKETBALL TOURNAMENTS"},"content":{"rendered":"<p><\/p>\n<div>\n<header class=\"sidearm-story-template-header\">&#13;<\/p>\n<div class=\"sidearm-story-template-media relative\" data-bind=\"stopBindings: true\">\n<picture alt=\"BIG 12 ANNOUNCES FAN EXPERIENCES, ENTERTAINMENT AND COMMUNITY PROGRAMMING FOR 2026 PHILLIPS 66 BIG 12 MEN\u2019S AND WOMEN\u2019S BASKETBALL TOURNAMENTS\">&#13;<source media=\"(min-width:1024px)\" srcset=\"https:\/\/big12sports.com\/images\/2026\/2\/26\/B12_EnhancementsRelease.png?width=1440&amp;quality=80%\"\/>&#13;<source media=\"(min-width:768px)\" srcset=\"https:\/\/big12sports.com\/images\/2026\/2\/26\/B12_EnhancementsRelease.png?width=1023\"\/>&#13;<source media=\"(min-width:540px)\" srcset=\"https:\/\/big12sports.com\/images\/2026\/2\/26\/B12_EnhancementsRelease.png?width=767\"\/>&#13;<source media=\"(min-width:400px)\" srcset=\"https:\/\/big12sports.com\/images\/2026\/2\/26\/B12_EnhancementsRelease.png?width=539\"\/>&#13;<source media=\"(min-width:0px)\" srcset=\"https:\/\/big12sports.com\/images\/2026\/2\/26\/B12_EnhancementsRelease.png?width=399\"\/>&#13;<br \/>\n                            &#13;\n                        <\/picture>\n<\/p><\/div>\n<p>&#13;<br \/>\n            &#13;<\/p>\n<p>&#13;<br \/>\n                    <span>Men&#8217;s Basketball<\/span>&#13;<br \/>\n                    <time pubdate=\"\" datetime=\"2\/26\/2026 11:00:00 AM\">2\/26\/2026 11:00:00 AM<\/time>&#13;<br \/>\n                    &#13;\n                <\/p>\n<p>&#13;<br \/>\n                              &#13;<br \/>\n                &#13;<br \/>\n                                &#13;<br \/>\n                &#13;<br \/>\n            <\/header>\n<div class=\"sidearm-story-template-text\">\n<aside class=\"sidearm-story-template-links\">&#13;<\/p>\n<h3 class=\"hide\">Story Links<\/h3>\n<p>&#13;<br \/>\n                    &#13;<br \/>\n                <\/aside>\n<p>                <span style=\"font-family:arial;\"><span style=\"font-size:14px;\"><strong>IRVING, Texas<\/strong>\u00a0\u2013 Today, the Big 12 Conference announced various fan experiences, entertainment and community outreach programs as part of the 2026 Phillips 66 Big 12 Men\u2019s and Women\u2019s Basketball Tournaments, held at Kansas City\u2019s T-Mobile Center.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nThe Big 12 will bring back Phillips 66 Big 12 BLVD. Fan Fest, a signature destination throughout both tournaments that blends elite competition with world-class entertainment in the heart of downtown Kansas City. Phillips 66 Big 12 BLVD. Fan Fest will be open every afternoon of both tournaments, beginning Wednesday, March 4. Fans can follow @big12conference on social media for a full schedule of operating hours. New activations this year include:<\/span><\/span><\/p>\n<ul>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Rally Cry Gaming Truck &#8211; a state-of-the-art mobile esports arena that unfolds into a full competition stage with LED screens, spectator viewing, and on-stage gaming for fans<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Hat customization station from Phillips 66<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Photo booth from Edward Jones<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Fan trading card creation with Old Trapper<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Old Trapper and Monster Energy giveaways<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">New Era and Rally House merchandise pop-ups, highlighted by a Big 12 capsule collection from Starter featuring their signature satin varsity jacket for all 16 member schools<\/span><\/span><\/li>\n<p>&#13;\n<\/ul>\n<p><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">\u00a0<br \/>&#13;<br \/>\nAs an official partner of the Big 12 Conference, Venmo will take over No Other Pub with Venmo Hall \u2013 an exclusive fan destination in the Power &amp; Light District. Venmo Hall will be open Saturday, March 14 from 1-11 p.m. CT where fans can enjoy the ultimate\u00a0watch party experience for\u00a0the Big 12 Men\u2019s Basketball Championship game. Venmo\u00a0Debit Card users and\u00a0a guest\u00a0can\u00a0also access exclusive perks and surprises at Venmo Hall, Kansas City Live! and the Power &amp; Light District throughout both tournaments.\u00a0Fans can sign up for the Venmo Debit Card directly in the Venmo app today.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nElevated hospitality experiences will return to both the Phillips 66 Big 12 Men\u2019s and Women\u2019s Tournaments this year for courtside and premium ticket holders, highlighted by The Championship Club and The Busey Bank Club which features baseline tables and personalized in-seat service. The Men\u2019s Tournament will also include The Konica Minolta Founders Club and The Backcourt Club which is open exclusively to lower-level riser ticket holders in the lettered rows of sections 111 and 112.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nBig 12 Eats\u00a0will return with school-specific menu items for all 16 Big 12 institutions, presented by\u00a0Undeniably Dairy. The Conference has also partnered with KC-based apparel company\u00a0Charlie Hustle\u00a0on custom Big 12 Eats shirts available for purchase via Rally House. This year\u2019s Big 12 Eats menu includes:<\/span><\/span><\/p>\n<ul>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Arizona &#8211; Arizona Wildcat Mini Chicken Chimichangas<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Arizona State &#8211; Sparky\u2019s Smoked Boneless Wings<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Baylor &#8211; Baylor Brisket Sliders<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">BYU &#8211; Cosmo Churros<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">UCF &#8211; UCF Citronaut Drink<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Cincinnati &#8211; Cincy Cheese Coney<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Colorado &#8211; Boulder Green Chile Nachos<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Houston &#8211; Houston Shasta\u2019s Brisket Tacos<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Iowa State &#8211; ISU Green Chili Pork Walking Taco<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Kansas &#8211; KU\u2019s Big Jay Loaded Mac and Cheese<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Kansas State &#8211; K-State Powercat Steak Tacos<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Oklahoma State &#8211; OSU Orange Power Pizza<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">TCU &#8211; TCU Cowtown Loaded Tots<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Texas Tech &#8211; the Matador Melt<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">Utah &#8211; Utah Majerus Special<\/span><\/span><\/li>\n<p>&#13;<\/p>\n<li><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">West Virginia &#8211; West Virginia Mountaineer Pepperoni Roll<\/span><\/span><\/li>\n<p>&#13;\n<\/ul>\n<p><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">\u00a0<br \/>&#13;<br \/>\nBig 12 Eats will extend outside of T-Mobile Center this year with the introduction of Big 12 Treats at The Yard Milkshake Bar, in partnership with Dairy Does More, where fans can purchase Big 12 school-inspired milkshakes.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nThe Big 12 Conference will further collaborate with Kansas City-based businesses throughout both Tournaments, including launching a Visit KC Passport program offering fan discounts at local restaurants and businesses \u2013 available for download at <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.visitkc.com\/big12basketball\">www.visitkc.com\/big12basketball<\/a>. Also new this year, each session of the Women\u2019s Tournament features a unique theme &#8211; including a First Responders Appreciation Night, Kids in Sports Day, Military Appreciation Day, Reading and Fitness Challenge, and Empower Her in support of women and girls in sport &#8211; with programming developed with local community organizations in mind. Additionally, the Big 12 and Kansas City Sports Commission will host daily pep rallies with bands and spirit squads at the Power &amp; Light District.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nIn addition to partnering with local Kansas City businesses, the Big 12 Conference continues to prioritize community investment and engagement. To tip off two weeks of Tournament programming, KCTV5 will welcome Kid Commissioners from the 2025 Big 12 Basketball Media Days to light its tower on Tuesday, March 3. Kids Captains from Children\u2019s Mercy Hospital will also be recognized in-game each day of both tournaments, while Big 12 mascots will visit patients at the hospital. Additionally, the Conference will award a monetary donation to one deserving Kansas City school, along with tickets to a session during the Women\u2019s Tournament.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nSinger-songwriter\u00a0Syamali\u00a0will perform the national anthem ahead of the Women\u2019s Championship game, while\u00a0vocal group The BoykinZ, recently featured on America\u2019s Got Talent,\u00a0will sing prior to the men\u2019s finale.\u00a0As the Official Locker Room Apparel Provider of the Big 12, New Era will provide hats and T-shirts to all Tournament Winners.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nThese announcements follow a series of enhancements the Big 12 unveiled this month as part of its commitment to elevate its marquee events. The Conference will utilize ASB GlassFloor\u2019s state-of-the-art LED video sports floor, marking the first time the playing surface is used for competition in the U.S. Additionally, Gammy Award-winning global icon DJ Khaled will headline the Big 12 Basketball Tournament Afterparty presented by Venmo at KC Live! in the Power &amp; Light District on Saturday, March 14, following the Men\u2019s Championship game.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nThe 2026 Phillips 66 Big 12 Women\u2019s Basketball Tournament will take place March 4-8\/9, while the Men\u2019s Basketball Tournament will be played March 10-14. The Big 12 currently boasts the most top 25 ranked men\u2019s basketball teams of any conference in America (six), including three of the top five.\u00a0The Conference also entered the week as one of two women&#8217;s basketball leagues nationally to have 75% of its teams ranked inside the top 60 of the NET. Games will be broadcast across ESPN, ESPN2, ESPNU and ESPN+.<br \/>&#13;<br \/>\n\u00a0<br \/>&#13;<br \/>\nFor more information and to purchase tickets for both tournaments, visit <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.big12sports.com\">www.big12sports.com<\/a>.<br \/>&#13;<br \/>\n\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family:arial;\"><span style=\"font-size:14px;\">###<\/span><\/span><\/p>\n<\/p><\/div><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1233005197627966');\nfbq('track', 'PageView');\n<\/script><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '3497152940545124');\nfbq('track', 'PageView');\n<\/script><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '981245493241684');\nfbq('track', 'PageView');\n<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source big12sports.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13;&#13;&#13;&#13;&#13;&#13; &#13; &#13; &#13; &#13; Men&#8217;s Basketball&#13; 2\/26\/2026 11:00:00 AM&#13; &#13; &#13; &#13; &#13; &#13; &#13; &#13; Story Links &#13; &#13; IRVING, Texas\u00a0\u2013 Today, the Big 12 Conference announced various fan experiences, entertainment and community outreach programs as part of the 2026 Phillips 66 Big 12 Men\u2019s and Women\u2019s Basketball Tournaments, held at Kansas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2301462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2301461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/BIG-12-ANNOUNCES-FAN-EXPERIENCES-ENTERTAINMENT-AND-COMMUNITY-PROGRAMMING-FOR.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2301461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2301461"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2301461\/revisions"}],"predecessor-version":[{"id":2301463,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2301461\/revisions\/2301463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2301462"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2301461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2301461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2301461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}