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SALT LAKE CITY (AP) \u2014 <\/span>Utah-based Minky Couture is getting national attention after its signature blankets were included in an exclusive celebrity gift bag connected to the Grammy Awards.<\/p>\n Catherine Bennett, executive editor of Utah Business Magazine, told ARC Salt Lake the company was invited after gaining national exposure.<\/p>\n \u201cSomeone saw them on, I think, Good Morning America, and reached out to them asking them to be part of the exclusive group that is gifting the celebrities that are at the Grammys,\u201d Bennett said.<\/p>\n Minky Couture blankets were distributed in a private gifting suite tied to Grammy events, where nominees and performers had access to curated luxury products.<\/p>\n \u201cJustin Bieber has a Minky blanket \u2013 you know, all these people we saw on stage \u2013 Lola Young, these award winners \u2013 Olivia Dean walked away with their blanket,\u201d Bennett said.<\/p>\n She added that some celebrities stopped by the gifting area to meet company representatives.<\/p>\n \u201cSome came into the gifting area and met with them, so they have photos with Reba McEntire and all kinds of really people,\u201d Bennett said.<\/p>\n While it\u2019s unclear exactly how many blankets were distributed, inclusion in a Grammy-adjacent gift suite can provide significant brand visibility, especially when high-profile artists are seen with a product.<\/p>\n \u201cIt\u2019s fun to see brands that are home grown making a splash throughout the country,\u201d Bennett said.<\/p>\n When asked about the marketing impact, Bennett called the opportunity invaluable.<\/p>\n \u201cOh, absolutely \u2013 you don\u2019t get better than that \u2013 having the \u2018it\u2019 people with your product, so kudos to them.\u201d<\/p>\n Minky Couture was founded in Utah and has built a loyal following for its ultra-soft, high-end blankets. The Grammy exposure marks another milestone for the company as it continues expanding its national footprint.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source kjzz.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" SALT LAKE CITY (AP) \u2014 Utah-based Minky Couture is getting national attention after its signature blankets were included in an exclusive celebrity gift bag connected to the Grammy Awards. Catherine Bennett, executive editor of Utah Business Magazine, told ARC Salt Lake the company was invited after gaining national exposure. \u201cSomeone saw them on, I think, […]<\/p>\n","protected":false},"author":2,"featured_media":2302442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[],"class_list":["post-2302441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Layton-based-Minky-Couture-featured-in-gift-bags-given-to-celebrities.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2302441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2302441"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2302441\/revisions"}],"predecessor-version":[{"id":2302443,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2302441\/revisions\/2302443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2302442"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2302441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2302441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2302441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}MORE | ARC Salt Lake:<\/h2>\n