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SALT LAKE CITY \u2014 The Utah Royals just got a new look. Our professional women\u2019s soccer team will be sporting new jersey\u2019s this season, and there\u2019s more to them than meets the eye.<\/p>\n
Utah Royal\u2019s Director of Marketing, Kiki Solano, told us about all the unique details. She explained that the design is intentionally filled with symbolism.<\/p>\n
\u201cThis jersey really is all about the details,\u201d she said, noting that fans will immediately recognize the club\u2019s signature lioness crest. \u201cIf you take a closer look, you\u2019ll see that it\u2019s being surrounded by bees.\u201d<\/p>\n
They\u2019re calling this jersey \u2018The Swarm,\u2019 a tribute to Utah\u2019s nickname, \u2018The Beehive State.\u2019<\/p>\n
\u201cIt represents our community that comes out and supports us and our community that we want to show up for and support as well,\u201d Solano explained.<\/p>\n
That sense of unity was a big part of the design process. Solano emphasized that community involvement reflects the identity of the state itself.<\/p>\n
\u201cThat\u2019s what Utah is, right?\u201d she said. \u201cI think Utah is such a great example of unity, and it\u2019s a great example of people coming together and working hard together. That\u2019s why it\u2019s called the Beehive State.\u201d<\/p>\n
She noted that the team even celebrated the launch with its front\u2011of\u2011jersey sponsor, America First Credit Union.<\/p>\n
\u201cWe packed 1,500 meal kits to go to Bountiful Food Pantry in honor of the new jersey and building our swarm,\u201d she said.<\/p>\n
Players are embracing the new look and just waiting to wear it. Solano said their reaction has been overwhelmingly positive.<\/p>\n
\u201cIt is so important to us that our players feel confident in the jersey that they are wearing, and they love this one,\u201d she said.<\/p>\n
She also noted that the black jersey is a first for the Utah Royals. They will debut the new look when they return to America First Field this spring. Solano said fans can expect to see it on March 22, 2026 at home after an away match on March 14. She encouraged fans to join the excitement in the stands.<\/p>\n
\u201cWe would love to see all of you in the stands\u2014cheering on the Utah Royals,\u201d she said. \u201cWe want to make it an electric atmosphere.\u201d<\/p>\n
The jersey is already available for purchase in person at the team store or online through the Royals\u2019 mobile shop.<\/p>\n<\/div>\n