A promo for McDonald\u2019s<\/a> newest dish is making people wonder whether the company\u2019s CEO has ever actually eaten fast food.<\/p>\n<\/div>\n In a video posted back at the beginning of February<\/a> but only now going viral, burger boss Chris Kempczinski shows off the chain\u2019s new Big Arch sandwich during a taste test that includes the tiniest nibble possible.<\/p>\n<\/div>\n \u201cI love this product. It is so good,\u201d he says while dramatically marveling at the sandwich, which features a pair of quarter-pound patties, crispy onions, white cheddar cheese, toasted sesame and poppy seed bun and its signature \u201cBig Arch\u201d sauce.<\/p>\n<\/div>\n \u201cOh, there\u2019s so much going on with this,\u201d Kempczinski coos as he picks up his lunch like a piece of fine china. \u201cI don\u2019t even know how to attack it, it\u2019s got so much to it!\u201d<\/p>\n<\/div>\n Declaring the \u201cmoment of truth,\u201d the restaurant exec takes the daintiest of bites and savors the mouthful with an emphatic \u201cMmmm.\u201d<\/p>\n<\/div>\n Though Kempczinski called his peck a \u201cbig bite for a Big Arch,\u201d people online were thoroughly perplexed by his microscopic munching.<\/p>\n<\/div>\n Some called the video \u201cdystopian,\u201d while others said it seems like the CEO was an \u201calien\u201d encountering a cheeseburger for the first time.<\/p>\n<\/div>\n Fellow fast food joint Wendy\u2019s seemed to send Kempczinski some serious side eye in a comment that said, \u201cLots to unpack here.\u201d<\/p>\n<\/div>\n The Instagram account for Mini Cooper cars joked that, \u201cGonna start test driving our cars 1 metre at a time.\u201d<\/p>\n<\/div>\n Cake creator and influencer Jonny Manganello, AKA TheJonnyCakes, commented on how the video seemed like, \u201cMe, age 10, when my parents told me to eat my veggies.\u201d<\/p>\n<\/div>\n Mickey D\u2019s archrival Burger King capitalized on the cringe-inducing content with a TikTok<\/a> of Tom Curtis, the president of U.S. & Canada operations, taking a hearty chomp of a Whopper that left smears of sauce on his face.<\/p>\n<\/div>\n \u201cNot bad, right?\u201d a voice off-camera asks,<\/p>\n<\/div>\n Chuckling, Curtis told them, \u201cOnly one thing missing: a napkin.\u201d<\/p>\n<\/div>\n McDonald\u2019s is billing their Big Arch as a \u201cmore ketchup-forward\u201d burger with a tangy \u201cwestern\u201d-style sauce, instead of the iconic Big Mac\u2019s sweeter \u201csecret sauce.\u201d<\/p>\n<\/div>\n The sandwich launched on March 3 and only be available for a limited time.<\/p>\n<\/div>\n<\/div>\n![\"A](\"https:\/\/img.huffingtonpost.com\/asset\/69a765942700007bfb472adc.png?ops=scalefit_720_noupscale\")
<\/div>\n