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Mother of Pearl Vodka<\/a> will serve drinks in Frugalpac<\/a>\u2019s paper bottles for live events at Suncorp Stadium<\/a>, including concerts by Lady Gaga, Ed Sheeran and ACDC \u2013 eventually aiming for low-carbon wine and spirit bottles at the Brisbane Olympic and Paralympic Games<\/a> in 2032. <\/strong><\/p>\n Frugalpac\u2019s Frugal Bottle is made from 94% recycled paperboard and a food-grade inner sleeve. Reportedly, it is five times lighter than glass and eliminates up to 84% of carbon emissions.<\/p>\n The format is also anticipated to reduce breakage risk in high-density environments, including hospitality and outdoor settings, and to offer customers 360-degree branding opportunities. <\/em><\/p>\n Mother of Pearl Vodka founded its packaging innovator, Paper Bottles<\/a>, to supply the Australian and Southeast Asian markets with vodka, gin, and wines in paper bottles. Through a strategic partnership with Frugalpac<\/a>, it plans to manufacture, fill and supply the bottles under license \u2013 cutting down on transport emissions in favour of \u2018carbon-conscious\u2019 regional supply chains.<\/p>\n Now, a partnership with Stadiums Queensland<\/a>, Suncorp Stadium, and O\u2019Brien\u2019s Group<\/a>, supported by the Queensland Government<\/a>, is expected to introduce a more ergonomic, lightweight, and low-carbon packaging alternative for live events. It is hoped to demonstrate how venues can lower their environmental footprint in scalable ways in the lead-up to the Brisbane 2032 Olympic and Paralympic Games.<\/p>\n The partners point to Etihad Stadium<\/a> serving wine in Frugal Bottles at four Coldplay shows in Manchester, UK, in June 2023. Over 8,000 bottles of white and ros\u00e9 wine were served, and CarbonCloud<\/a>\u2019s independent calculations suggest that the move saved 7.3 tonnes of CO2 equivalent.<\/p>\n \u201cWe\u2019re thrilled to see our Frugal Bottles used at Queensland Suncorp Stadium\u2019s concert series,\u201d says Frugalpac CEO Malcolm Waugh, \u201cparticularly given Ed Sheeran is, like us, another global export from Ipswich, England.<\/p>\n \u201cIt\u2019s incredibly rewarding to see a paper bottle designed in the United Kingdom being used at major international events to help venues cut carbon and set new standards for more sustainable live entertainment.\u201d<\/p>\n \u201cUsing paper bottles at events like Ed Sheeran and Lady Gaga shows what\u2019s possible when venues, government and suppliers work together,\u201d adds Nic Hancock, CEO and co-founder of Mother of Pearl Vodka and Paper Bottles.<\/p>\n In a similar initiative, <\/strong>Notpla<\/a> and Levy<\/a> recently trialled a biodegradable drinks carrier<\/a> at the England XV v France XV rugby match at Allianz Stadium<\/a>. The venue says its partnership with Notpla has replaced over 100,000 single-use items across food packaging and cutlery, eliminated over 86 kilograms of plastic from the source, and avoided nearly 974 kg of CO2e emissions.<\/p>\n PepsiCo<\/a> also joined forces with the San Francisco 49ers<\/a> to distribute reusable cups<\/a> at Levi\u2019s Stadium<\/a>. American football fans were encouraged to return their cups to designated bins, where Bold Reuse<\/a> would collect, sanitize, and redistribute them \u2013 an approach anticipated to eliminate \u2018tens of thousands\u2019 of disposable single-use cups.<\/p>\n Last April, Frugalpac revealed that its Frugal Bottle was on sale<\/a> at Target<\/a>. The move was expected to save almost 87.8 tons of CO2 equivalent, with the retailer ordering 256,000 Frugal Bottles for its Collective Good wine range.<\/p>\n If you liked this story, you might also enjoy:<\/strong><\/p>\n The ultimate guide to packaging innovation in 2026<\/em><\/strong><\/a><\/p>\n The \u2018complex reality\u2019 of reusable packaging in Europe<\/em><\/strong><\/a><\/p>\n