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\n\tThe Hollywood Reporter <\/em>said Monday that it has named Heidi Linnebach vp entertainment and awards<\/a> strategy.<\/p>\n \n\tIn this newly created role, Linnebach will oversee the brand\u2019s entertainment sales and awards strategy, including the continued development of its specials and features business. Based in Los Angeles, Linnebach will report to Lori O\u2019Connor, executive vp and publisher. She begins her new role Monday.<\/p>\n \n\tLinnebach brings more than two decades of experience in media, entertainment and brand partnerships to the role. She most recently was vp sales, entertainment and sports at The<\/em> Los Angeles Times, <\/em>where she led the revitalization of The Envelope <\/em>\u2014 the Times<\/em>\u2019 flagship awards-season publication \u2014 transforming it into a premium print and digital brand and expanding its ecosystem to include podcasts, roundtables and live events. Her work helped deepen advertiser relationships, grow newsletter subscriptions and drive new revenue streams through strategic partnerships and innovative digital offerings.<\/p>\n \n\t\u201cWe\u2019re thrilled to welcome Heidi to our team,\u201d O\u2019Connor said. \u201cHer exceptional track record in entertainment marketing, coupled with her entrepreneurial drive and strategic vision, makes her uniquely suited to enrich our awards and entertainment business. We\u2019re confident she will play a key role in expanding our brand, deepening industry engagement, and driving innovation across all platforms.\u201d<\/p>\n \n\tLinnebach began her career in media and advertising at the largest radio group in Hawaii, where she built a foundation in broadcast and brand partnerships before joining The Los Angeles Times <\/em>in 2008 as a senior sales manager. She steadily rose through the ranks to become director of spirits and live entertainment before stepping into broader leadership roles across the entertainment and sports verticals.\u00a0<\/p>\n \n\tEarlier in her career, Linnebach held leadership roles at The Onion <\/em>as advertising director. During that time, she also co-founded We Think Collective, a platform and podcast supporting female entrepreneurs, where she led mentorship and programming initiatives to help women launch or relaunch their businesses.<\/p>\n \n\t\u201cI am thrilled to join The Hollywood Reporter<\/em> and its talented team,\u201d Linnebach said. \u201cI look forward to leveraging my passion for storytelling and deep experience in entertainment marketing to enhance THR\u2019s<\/em> awards-season initiatives and create innovative experiences that engage both industry audiences and advertisers.\u201d<\/p>\n