{"id":2315207,"date":"2026-03-06T07:19:06","date_gmt":"2026-03-06T07:19:06","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2315207"},"modified":"2026-03-06T07:19:06","modified_gmt":"2026-03-06T07:19:06","slug":"new-levels-strike-global-partnership-with-virgin-music-group","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-levels-strike-global-partnership-with-virgin-music-group\/","title":{"rendered":"New\u00a0Levels Strike Global Partnership With\u00a0Virgin Music Group"},"content":{"rendered":"

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\n\tSYDNEY, Australia \u2014 New\u00a0Levels<\/a>\u00a0steps on up with an extension to its global partnership with\u00a0Virgin Music Group.<\/p>\n

\n\tAnnounced today, March 6, the expanded new arrangement covers releases, marketing, and artist development, and signals a new chapter of international growth for New\u00a0Levels<\/a>\u2019 coordinated worldwide campaigns and long-term market development, explains\u00a0Jelal Edmonds, founder and CEO of the independent Australian label and management company.<\/p>\n

\n\t\u201cExtending the partnership with Virgin Music Group is a major step for\u00a0New\u00a0Levels,\u201d Edmonds tells Billboard<\/em> via email. \u201cOver the past four years, Virgin has consistently brought real global value to our operation: world-class infrastructure and a team that moves with speed and care. This extension is about scaling what works and taking\u00a0New\u00a0Levels\u00a0to\u00a0new\u00a0levels.\u201d<\/p>\n

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See latest videos, charts and news<\/p>\n<\/p><\/div>\n

\n\tAlongside the new partnership, New\u00a0Levels<\/a>\u00a0re-signs\u00a0Larissa Lambert<\/a>\u00a0and welcomes new signings Hooligan Hefs<\/a>\u00a0and\u00a0CV, while continuing to develop emerging acts\u00a0Open Till L8\u00a0and\u00a0Rops1.\u00a0<\/p>\n

\n\tHailing from Doonside in Western Sydney, Hooligan Hefs celebrates the new signing with the release of a fresh single, \u201cWhistle,\u201d\u00a0featuring\u00a0New Zealand hitmaker Savage (\u201cSwing,\u201d \u201cFreaks\u201d). <\/p>\n

\n\t\u201cWhistle\u201d blows its tune ahead of Hooligan Hefs\u2019 first tour of the United States, a run that includes a spot on the 2026 Rolling Loud<\/a> hip-hop festival bill this May 8-10, presented at Camping World Stadium in Orlando, FL.\u00a0<\/p>\n

\n\tRecognized as one of Australia\u2019s most commercially impactful rap exports and a pioneer of Australian drill, Hooligan Hefs (real name: Simeona Silapa) has amassed upwards of 500 million combined streams.<\/p>\n

\n\tSince his breakthrough with 2020\u2019s \u201cLiving In Sin,\u201d Hefs was nominated for best hip-hop release at the 2020 ARIA Awards for \u201cSend It!\u201d, and seen several records enjoy ARIA accreditation, including \u201cNo Effect,\u201d \u201cThe Party\u201d, \u201cTell Em I\u2019m Doing Eetswa\u201d\u00a0and \u201cIYKYK\u201d. Last year he cracked the ARIA Charts with \u201cShe Will\u201d (with Day1) and \u201c6Ixer Baby.\u201d<\/p>\n

\n\tAdjacent to its label activities, the New Levels management division represents DJ Joel Fletcher and rising artist Alyz\u00e9e.<\/p>\n

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