{"id":2315224,"date":"2026-03-06T07:32:03","date_gmt":"2026-03-06T07:32:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2315224"},"modified":"2026-03-06T07:32:03","modified_gmt":"2026-03-06T07:32:03","slug":"siriusxm-alt-nations-madison-isnt-afraid-to-push-buttons-or-listeners-towards-new-music","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/siriusxm-alt-nations-madison-isnt-afraid-to-push-buttons-or-listeners-towards-new-music\/","title":{"rendered":"SiriusXM Alt Nation\u2019s Madison Isn\u2019t Afraid To Push Buttons or Listeners Towards New Music"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-a-ad id_top_ad \"><span class=\"td-adspot-title\">&#8211; Advertisement &#8211;<\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jimcutler.com\/jim-cutler-demos\/\" target=\"_new\"><img decoding=\"async\" width=\"1170\" height=\"90\" src=\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2025\/05\/JimCutler_Aug23.gif\" alt=\"Jim Cutler Voicesovers\"\/><\/a><\/div>\n<p>She said I could print it. In fact, she all but dared me to include it in this piece. So here it is. Wendy Rickman, also known as SiriusXM Satellite Radio host <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/barrettmedia.com\/?s=madison\">Madison<\/a> on the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.siriusxm.com\/channels\/alt-nation\">Alt Nation<\/a> channel, believes in new music. The fresher, the better.<\/p>\n<p>New music isn\u2019t just a first love, Madison says she believes it\u2019s Alt Nation\u2019s kink. She told me I could quote her on that as well.<\/p>\n<p>Even if Madison didn\u2019t directly say it was her personal kink too, new alternative rock is clearly her passion.<\/p>\n<p>\u201cNew music is really my thing,\u201d said Madison. \u201cFor an old lady like myself, I skew very young in terms of what I like.\u201d<\/p>\n<p>Madison is as busy as ever at the satellite radio giant. In addition to her six weekly Alt Nation shows, Madison also hosts five shows a week on SiriusXM\u2019s \u201890s-alternative-focused channel Lithium. The one aspect of her job that she enjoys most is the opportunity to introduce listeners to new artists.<\/p>\n<p>\u201cThe people who listen to these decade-focused channels and don\u2019t branch out get me frustrated,\u201d notes Madison. \u201cThere\u2019s so much good new music right now. You just have to open your mind to it.\u201d<\/p>\n<p>She does try to convert her Lithium listeners into new music fans. Madison\u2019s pitch usually revolves around the specialty show she is synonymous with, the Alt18 Countdown. A program built around an eighteen song countdown of all new tracks for the genre.<\/p>\n<p>\u201cI\u2019ll say just give us an hour on Saturday. Listen to the Alt18,\u201d says Madison. \u201cYou might hear a new Green Day, or new Nine Inch Nails song. Also, you could hear something that sounds like the music you grew up with.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"hAyhT1BPTAk\"><noscript><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Conan Gets Advice From A Longtime SiriusXM Host | Team Coco\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hAyhT1BPTAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/noscript><\/div>\n<\/div>\n<\/figure>\n<p>Madison says that with time, she doesn\u2019t attend as many concerts as she once did. However, when a new band she cares about comes to town\u2014like Inhaler, which is fronted by Bono\u2019s son\u2014she will still go above and beyond. Braving the elements and the costs associated with seeing a musical act today.<\/p>\n<p>\u201cI don\u2019t go out a lot, but I live in New Jersey, and the show was in Brooklyn,\u201d explained Madison about her recent trip in support of Inhaler. \u201cI spent like $180 getting home in an Uber, but it was worth it because they\u2019re so good.\u201d<\/p>\n<p>New music is only part of the equation with Madison. She has a unique on-air persona unlike anyone you\u2019ll hear on the air. Satellite or terrestrial. <\/p>\n<p>She\u2019s high-energy, and often speaks in non-sequiturs. Frequently talking about things unrelated to the music. There\u2019s also moments where she\u2019s singing on the air, which can be entertaining but sometimes rubs listeners the wrong way.<\/p>\n<p>\u201cIt turns a lot of people off, but there\u2019s a ton of people who love it,\u201d explained Madison. \u201cThey\u2019ll send in voice memos saying, \u2018Madison sing to me.\u2019 When I meet people at festivals, they tell me \u2018I love it when you sing.\u2019 People do enjoy it.\u201d<\/p>\n<p>Her outlandish persona began when she joined SiriusXM nearly twenty-four years ago, when the audience was still small for the satellite radio brand. She says her approach on the air has rarely been questioned. Even as the subscriber base has grown significantly, management still supports her one-of-a-kind delivery.<\/p>\n<p>\u201cThankfully I\u2019ve been given the freedom to just be freaky and be insane,\u201d says Madison.<\/p>\n<p>Like many hosts, though, the person you hear on the air isn\u2019t the same person off the air. For example, while she sounds supremely confident behind the mic, that\u2019s not necessarily true in real life. Madison admittingly has dealt with confidence in performance for much of her career. Never been one to give herself credit, he says that the energy listeners hear during her show isn\u2019t there all day long.<\/p>\n<p>\u201cIt is a character to a degree. When I\u2019m on the air, I\u2019m so upbeat. I\u2019m not that chipper in my real life,\u201d said Madison. \u201cOn the air, I turn it up. Nobody wants to listen to my misery. In fact, I should be more like this in real life. Just walking around singing a tune.\u201d<\/p>\n<p>Like all talent, there are days when she finds the energy but can\u2019t quite make herself sound happy. She says there are some days where the mood just isn\u2019t right, and thus she takes it out on the listeners. Her audience however takes the jabs in jest as part of the entertainment, with Madison always apologizing in the end.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Pushing creative boundaries endears her to many listeners, but not all. In today\u2019s instant-feedback world, critics are quick to respond and sometimes even quicker to be mean. Listening to her show, you might think that type of criticism would roll off her back. Behind the character, Madison isn\u2019t quite that tough.<\/p>\n<p>\u201cIt 100% gets under my skin. It hurts my feelings. Some of it\u2019s nasty,\u201d said Madison. \u201cAbout a month ago some guy wrote some nasty stuff, but the grammar was so bad that it was fun to goof on. So, I made an example of him online, and my fans came to my defense.\u201d<\/p>\n<p>Not all the feedback is negative, however. Madison says she and the other Alt Nation hosts actively encourage audience interaction. Often times more a request, and she jokes sometimes through begging. The reason goes back to the same passion that fuels the channel: new music. <\/p>\n<p>Alt Nation\u2019s roster of talent want to know what listeners think about the songs hitting the airwaves.<\/p>\n<p>\u201cDo you like it? Is it a piece of s**t? We even give them incentives to participate,\u201d explained Madison. \u201cSend a voice memo and you\u2019ll probably end up on the air. They love that.\u201d<\/p>\n<p>In addition to a polarizing personality, Madison also holds strong political views. Occasionally this angers some listeners, but she says she only expresses those opinions on social media and never on the air.<\/p>\n<p>\u201cThere are people unfollowing me because they don\u2019t want to hear it. They don\u2019t have to, but I\u2019m not saying it,\u201d said Madison. \u201cIf I\u2019m doom scrolling and I see something about the \u2018Monster in Chief,\u2019 I\u2019m going to post it.\u201d<\/p>\n<p>She suspects some executives at SiriusXM might wish she were less outspoken. Albeit, she has plenty of people encouraging her to keep sharing her views despite the reaction it\u2019s receiving. Which often times surprises her that so many care about her thoughts on issues unrelated to music.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p>Madison has also occasionally rubbed musicians the wrong way. One example involves actor and 30 Seconds to Mars front man Jared Leto. One time while mentioning the band, she quipped about Leto saying \u201cat least he\u2019s good looking.\u201d Then an opportunity came when Leto and his brother Shannon later visited the SiriusXM studios. <\/p>\n<p>Madison was eager to meet him. The meeting did not go well.<\/p>\n<p>\u201cI walk in and he looks at me and says, \u2018Oh you\u2019re Madison. You\u2019re not very nice. We listen to you and we don\u2019t like some of the things you say about us,\u2019\u201d explained Madison. \u201cI turned like a shade of a plum. I\u2019ll never forget it.\u201d<\/p>\n<p>On the other hand, it makes for a great story\u2014and a badge of honor for the longtime personality.<\/p>\n<p>\u201cI\u2019ll talk about that on the air from time to time,\u201d explained Madison. \u201cThere is an Oscar winner who hates my guts. How many people outside of Hollywood can say that?\u201d<\/p>\n<p>Madison knows her style isn\u2019t for everyone. But if even a few listeners stick around long enough to hear a new band they end up loving, then the singing, the chaos, and the occasional yelling are all worth it. After all, as she sees it, the next great song is always out there\u2014you just have to be willing to press play.<\/p>\n<p><em>Barrett Media produces daily content on the music, news, and sports media industries.\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__barrettmedia.com_subscribe_&amp;d=DwMFAw&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=4MLBr6iHQinVg_Olazc2OjkXveRyhK_22x-NakxcCXM&amp;m=_esp3qVo0yh3ATvU4uUVbYP6DXCGpx8bWNH_irzqntTE5miRdcA0Kf1hkFmJNTB_&amp;s=ceXx7nV8jZQX7ERTlh_KRpsjofV8w6lHSPNxKkrOQ8c&amp;e=\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a>\u00a0for our newsletters to stay updated and get the latest information right in your inbox.<\/em><\/p>\n<div class=\"saboxplugin-wrap\" itemtype=\"http:\/\/schema.org\/Person\" itemscope=\"\" itemprop=\"author\">\n<div class=\"saboxplugin-tab\">\n<div class=\"saboxplugin-gravatar\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"100\" height=\"100\" alt=\"\" itemprop=\"image\" data-lazy-src=\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2025\/09\/Mike-Stern-400x400-1.jpg\"\/><img decoding=\"async\" src=\"https:\/\/barrettmedia.com\/wp-content\/uploads\/2025\/09\/Mike-Stern-400x400-1.jpg\" width=\"100\" height=\"100\" alt=\"\" itemprop=\"image\"\/><\/div>\n<div class=\"saboxplugin-desc\">\n<div itemprop=\"description\">\n<p><span data-olk-copy-source=\"MessageBody\">Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News\/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- CONTENT END 1 -->\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source barrettmedia.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Advertisement &#8211; She said I could print it. In fact, she all but dared me to include it in this piece. So here it is. Wendy Rickman, also known as SiriusXM Satellite Radio host Madison on the Alt Nation channel, believes in new music. The fresher, the better. New music isn\u2019t just a first [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2071452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[448533,448534,448535,351858,448536,388196,307568,385606,22807,410345,448537,448538,306812,448539,21928,448540],"class_list":["post-2315224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-30-seconds-to-mars","tag-alt-nation","tag-alt18","tag-alternative-music","tag-alternative-radio","tag-barrett-media","tag-featured","tag-inhaler","tag-madison","tag-music-radio","tag-radio-listener-feedback","tag-satellite-radio","tag-siriusxm","tag-siriusxm-alt-nation","tag-social-media","tag-wendy-rickman"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Sports-Radio-Should-Steal-How-Music-Radio-Celebrated-Taylor-Swifts.gif","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2315224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2315224"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2315224\/revisions"}],"predecessor-version":[{"id":2315225,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2315224\/revisions\/2315225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2071452"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2315224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2315224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2315224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}